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Advertising Copywriting - The Top Ten Clichés and Why You Should Avoid Them
We've all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them to buy your product or service. If your advertising copywriter comes up with them, find another...
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the...
Lower Cost & Increase Conversion of Your AdWords Ads
by Karon Thackston © 2005 http://www.copywritingcourse.com
Comparison shoppers are the mortal enemy of pay-per-click (PPC)
advertisers. When you're paying each time someone clicks your
AdWords (or other PPC) ad, the last thing you want is a...
Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use...
They’’re Searching So Why Aren’’t They Buying?
by Karon Thackston ©© 2003 http://www.marketingwords.com There seems to be a common myth regarding site visitors and the buying process these days. I’’ve heard this statement more than a few times over the last several months: ““My visitors find me...
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Should You Use Ghostwriters that are "a dime a dozen"?
By Fred Farah
Lately there's been a lot of talk about articles,
articles for your web site content,
articles for your ezine,
articles with your bio info posted to article directories.
So what's the big deal anyway? Why is it suddenly being touted
as so vitally important!
Actually, there is absolutely nothing more important than having
good content on your web site and in your newsletter.
Information is what people or looking for, and if you want to
attract them to your place of business (your web site), then you
had better supply it. And lots of it!
The important keyword here is "good" content. The information
you provide must be useful and relevant to the theme of your web
site. If your site is about Online Marketing then you need to
show me articles about it. Don't tell me how to cook chicken or
how to lose money gambling, because I'm not interested. Show me
what I need, or goodbye forever...
Why it's being re-discovered as urgent, is because Google and
Yahoo rate the calibre of your web site through the information
you provide. The higher your ranking is, the higher up in the
search results will your web pages appear. As you pro bably know
by now, if you show up higher than #30, you're most likely
invisible to surfers, as they will click on one of the first 10
search results, and occasionally from 11 to 30.
The big question then, is where do you find this information to
post to your web pages. Actually, if you can write it yourself,
that is the best solution.
Otherwise, you can find free articles from the Submission
directories and use those. The only condition is that you must
keep the author's name and web site info at the bottom of the
piece. That is standard.
However, you should know that the Search engines prefer original
work, as opposed to an article that appears 50 or more times on
other web sites.
The ultimate solution is to use ghostwriters. Ghostwriters are
copywriting experts who you hire to write for you. The work will
have your name on it, as you bought the copyright when you hired
the copywriter.
Here is the most critical dilemma you face in finding the right
ghostwriter: finding a copywriter that knows how to write in
English, and one who understands well the subject you want
written about.
It's a real challenge. There are many writers today working for
$6 to $10 per article of 500 to 700 words. These are the ones
you find at places like elance or rent-a-coder.
At the other end of the spectrum are writers who charge $500 to
$2,000 per article, and $1,000 to $5,000 for a top quality sales
page. Needless to say, I have never used one of these as
they
are a tiny bit out of my league (for now anyway).
For mid range pricing, expect to pay from $150 and up for a top
notch article. And $500 and up for a sales page.
So your choice then is between the 'cheapie' ghostwriters at $10
and top quality work at $150.
I do have some experience with both. My first 4 web pages on
Best Affiliate Products were written for $150 each.
Lately, I have been experimenting with the 'cheapies'. But I
have been very frustrated with the shoddy quality of work.
Firstly, in many cases the authors do NOT know their subject and
quess at what they write. Yuk!
The different writing styles leaves much to be desired. Why?
It's extremely important that the articles have a writing style
similar to your own. Not identical, but not so different that
you lose your credibility. Your readers get to know you on
Article directories, for example, and if they find an article
with your name that is not up to your standard... let's just say
they may not read you again.
If the ghostwriters don't know your subject well enough to suit
your taste, can they afford to research it? Of course not. After
all, can you really expect 2 hours for $10 to be so great, and
then ask to do more research. I wouldn't do it, would you?
I often spend 2 hours or more just editing an article (only if
the subject is good) so it is more compatible with me. This does
get tiresome, but needs to be done.
You really do get what you pay for. With a lot of research,
along with trial and error, you may find an author worth
keeping, and that can write dozens of articles for you. But it's
a long shot for the average guys like us.
Should you try to find one? Why not. It's practical to have a
source for volume articles.
As well I strongly recommend having a really good writer for
special work. Especially sales pages, which are really hard to
get right. Even as an affiliate you occasionally need a good
sales page, especially for the resale rights packages you will
sell for yourself.
At my web site you will learn more about copywriting,
ghostwriters and find recommendations there.
Ghostwriters are a necessary fact of life in today's online
business world, so budget accordingly. Get the full benefit that
good web content and article submissions will give you.
Fred Farah
copyright 2005
About the author:
Fred Farah
Best Affiliate Products for Maximum Profits
All you need to know about affiliate marketing and your
copywriting needs, starts right here at the: Best Affiliate Products
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