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A Day in the Life of a Freelance Copywriter
Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter! Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And you...
Attention Deficit Sales Letter Disorder
For any marketer, attention is a precious commodity. With
consumers bombarded with thousands of advertising messages each
day the question of how to make your message stand out of the
crowd becomes even more critical.
Any successful sales...
One Simple Idea
Right now, no matter what time of the day or night you are
reading this, someone's website is making money -a lot of money-
using one simple idea.
It's an idea you should be using to increase the profitability
of not only your...
Q&A for Writers, Editors and Publishers - Thoughts from Your Peers on Life and Work, Part One
Part One Answers to questions about the writing life – and work - from your peers – almost entirely unedited but for formatting and [corrections]. Yes, editors commit errors too, especially when communicating via the quick and dirty method we...
Review: Michael Masterson's Accelerated Program for Six-Figure Copywriting
by Karon Thackston © 2005 http://www.thewriterslife.com/bb/mwd6/ I have to tell you, I was very skeptical in the beginning. Nervous even. I had one finger on the "buy now" button, and one finger poised, ready to request a refund. I guess, when I...
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Should You Use Ghostwriters that are "a dime a dozen"?
By Fred Farah
Lately there's been a lot of talk about articles,
articles for your web site content,
articles for your ezine,
articles with your bio info posted to article directories.
So what's the big deal anyway? Why is it suddenly being touted
as so vitally important!
Actually, there is absolutely nothing more important than having
good content on your web site and in your newsletter.
Information is what people or looking for, and if you want to
attract them to your place of business (your web site), then you
had better supply it. And lots of it!
The important keyword here is "good" content. The information
you provide must be useful and relevant to the theme of your web
site. If your site is about Online Marketing then you need to
show me articles about it. Don't tell me how to cook chicken or
how to lose money gambling, because I'm not interested. Show me
what I need, or goodbye forever...
Why it's being re-discovered as urgent, is because Google and
Yahoo rate the calibre of your web site through the information
you provide. The higher your ranking is, the higher up in the
search results will your web pages appear. As you pro bably know
by now, if you show up higher than #30, you're most likely
invisible to surfers, as they will click on one of the first 10
search results, and occasionally from 11 to 30.
The big question then, is where do you find this information to
post to your web pages. Actually, if you can write it yourself,
that is the best solution.
Otherwise, you can find free articles from the Submission
directories and use those. The only condition is that you must
keep the author's name and web site info at the bottom of the
piece. That is standard.
However, you should know that the Search engines prefer original
work, as opposed to an article that appears 50 or more times on
other web sites.
The ultimate solution is to use ghostwriters. Ghostwriters are
copywriting experts who you hire to write for you. The work will
have your name on it, as you bought the copyright when you hired
the copywriter.
Here is the most critical dilemma you face in finding the right
ghostwriter: finding a copywriter that knows how to write in
English, and one who understands well the subject you want
written about.
It's a real challenge. There are many writers today working for
$6 to $10 per article of 500 to 700 words. These are the ones
you find at places like elance or rent-a-coder.
At the other end of the spectrum are writers who charge $500 to
$2,000 per article, and $1,000 to $5,000 for a top quality sales
page. Needless to say, I have never used one of these as
they
are a tiny bit out of my league (for now anyway).
For mid range pricing, expect to pay from $150 and up for a top
notch article. And $500 and up for a sales page.
So your choice then is between the 'cheapie' ghostwriters at $10
and top quality work at $150.
I do have some experience with both. My first 4 web pages on
Best Affiliate Products were written for $150 each.
Lately, I have been experimenting with the 'cheapies'. But I
have been very frustrated with the shoddy quality of work.
Firstly, in many cases the authors do NOT know their subject and
quess at what they write. Yuk!
The different writing styles leaves much to be desired. Why?
It's extremely important that the articles have a writing style
similar to your own. Not identical, but not so different that
you lose your credibility. Your readers get to know you on
Article directories, for example, and if they find an article
with your name that is not up to your standard... let's just say
they may not read you again.
If the ghostwriters don't know your subject well enough to suit
your taste, can they afford to research it? Of course not. After
all, can you really expect 2 hours for $10 to be so great, and
then ask to do more research. I wouldn't do it, would you?
I often spend 2 hours or more just editing an article (only if
the subject is good) so it is more compatible with me. This does
get tiresome, but needs to be done.
You really do get what you pay for. With a lot of research,
along with trial and error, you may find an author worth
keeping, and that can write dozens of articles for you. But it's
a long shot for the average guys like us.
Should you try to find one? Why not. It's practical to have a
source for volume articles.
As well I strongly recommend having a really good writer for
special work. Especially sales pages, which are really hard to
get right. Even as an affiliate you occasionally need a good
sales page, especially for the resale rights packages you will
sell for yourself.
At my web site you will learn more about copywriting,
ghostwriters and find recommendations there.
Ghostwriters are a necessary fact of life in today's online
business world, so budget accordingly. Get the full benefit that
good web content and article submissions will give you.
Fred Farah
copyright 2005
About the author:
Fred Farah
Best Affiliate Products for Maximum Profits
All you need to know about affiliate marketing and your
copywriting needs, starts right here at the: Best Affiliate Products
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Copywriting . Net |
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
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Copywriting - Wikipedia, the free encyclopedia |
As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ... |
en.wikipedia.org |
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Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ... |
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Copywriting 101 | Copyblogger |
Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ... |
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The Copywriting Site - Free information, tips, and tricks on ... |
The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing. |
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Copywriting courses. Become a copywriter. |
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter. |
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How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting. |
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See all blog posts tagged with copywriting on Technorati. |
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Advertising Copywriter, Website Copywriter, SEO Copywriter ... |
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ... |
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Copywriting |
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter. |
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Copywriting Secrets - Master Copywriter - Killer Copy Writing |
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ... |
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Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ... |
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter. |
www.textwizard.com |
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Getting Real: Copywriting is interface design - Signal vs. Noise ... |
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ... |
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ... |
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Michele PW |
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
www.writingusa.com |
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Pages tagged with "copywriting" on del.icio.us |
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ... |
del.icio.us |
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Online Copywriting: Subscribe to the Excess Voice Newsletter |
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
www.excessvoice.com |
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Linda Westphal, Freelance Advertising Copywriter |
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
www.lindawestphal.com |
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Copywriting: Projects on Elance |
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
www.elance.com |
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