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  Sunday, May 11, 2025

Informative Articles

Are You Content With Your E-Book Content? Five Improvements That Will Hook Your Readers
Planning to offer free e-books to your email subscriber list? Here are five ways to be sure that e-book gets saved to their desktop as opposed to getting tossed into the Recycle Bin. 1. Keep it simple. Your free e-book should be a...
GET DISCOVERED THROUGH PRESS RELEASES
Do you have a service or product that you want to get in front of the masses? Maybe you have reached a new milestone in your existing business that you want to shout out to the world. Well, the easiest way to get the message out is through the power...
How To Make Your Sales Letters Bullet Proof
I'm going to show you in the next few moments how to make your sales letters and direct mail several times more powerful. In fact, what I'm about to emphasize to you may enable you to eat more of your competitors market share. Every time before...
How to Write Killer Sales Copy
Sales copy is kind of like high school kids: the nicest, most polite ones often have the least friends. There are so many misconceptions going around as to what makes good copy that I thought it would be interesting to discuss the basics here....
Winning The Customer Through Weakness
There is a saying in my country that goes something like this: "A fisherman never says that his fish is bad!" But should he if he wants to make more sales? "Hype" has become a word that many online marketers are shying away from. Yet each person...
 
�Super Adjectives� Boost the Power of Your Copy

By Karon Thackston � 2004
http://www.learn-copywriting.com

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers� minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.

Look at these examples to see what I mean:

Before

Great Top for Hot Summer Days

When it�s hot outside, this top will help keep you cool. Made of cool nylon, you�ll love how it sheds moisture. Available in four pastel colors.

After

Perfect Tank Top for Hot Summer Days

When the temperatures are steamy outside, this tank will help keep you remarkably cool. Made of breathable 100% nylon, you�ll love how it sheds moisture. Available in four spring-fresh colors.

See the difference? The latter paints a more vivid picture of the tank top than the former.

Try this�

Before

The Prestige Collection is a unique selection of ceiling fans available at Hastings Home Center. The Prestige Collection offers all the quality craftsmanship, and dependable performance, you expect from Hastings along with styles so pretty they take ceiling fans to the next level � and dress your home for any occasion.

After

The Prestige Collection is a distinctive selection of elegantly designed ceiling fans available exclusively at Hastings Home Center. The Prestige Collection offers all the expert craftsmanship, and whisper-quiet performance, you expect from Hastings. In addition, you get styles so stunning they take ceiling fans to the next level � and exceptionally dress your home for any occasion.

What�s the difference? Why are the �afters� so much more powerful than the �befores�? Because compelling adjectives were used. Adjectives let the reader know more about the product and develop a connection with it. But boring ordinary adjectives aren�t the answer.


You need Super Adjectives to entice your readers. For example, instead of just �cool nylon,� we say �breathable nylon.� The colors aren�t just �pastel colors,� they are �spring-fresh� colors. When you read that, you begin to envision what the colors look like. They aren�t deep, dark colors. They are delicate shades found during the springtime.

Instead of saying �a unique selection,� we said �a distinctive selection.� Rather than �quality craftsmanship,� it�s �expert craftsmanship.� Not just �dependable performance,� but �whisper-quiet performance.�

Where do you find these Super Adjectives? They are all over the place! Here�s a short list. You can also visit free sites like http://www.thesaurus.com for more.

Adjectives vs. Super Adjectives

�Appealing � attractive, alluring, fascinating
�Best � excellent, unsurpassed, paramount
�Cool � trendy, fashionable, hip
�Different � unusual, exclusive, special
�Easy � effortless, trouble-free, user-friendly
�Fabulous � tremendous, magnificent, remarkable
�Handy � functional, ideal, well-suited
�Improved � enhanced, superior, refined
�Leading � first-rate, top-notch, supreme
�Mouthwatering � tasty, savory, succulent
�New � innovative, fresh, inventive
�Powerful � forceful, persuasive, compelling
�Reliable � dependable, steadfast, trustworthy
�Safe � secure, fully guarded, guaranteed
�Unique � distinctive, rare, matchless
�Vivid � vibrant, brilliant, stunning
�Wonderful � magnificent, amazing, astonishing

Take some time to go beyond the ordinary. Find a few Super Adjectives to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention Super Adjectives bring can easily correlate to additional sales.


About the Author

Tired of endlessly searching the �Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available

 

Copywriting . Net
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications.
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Copywriting - Wikipedia, the free encyclopedia
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Copywriting: See what people are saying right now on Technorati
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Copywriting Secrets - Master Copywriter - Killer Copy Writing
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Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
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Copywriting isn�t something to be left to the guy on your team who writes long ... So, I�m considering adding copywriting to my list of responsibilities, ...
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
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Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
www.writingusa.com
 
Pages tagged with "copywriting" on del.icio.us
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Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California.
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Copywriting: Projects on Elance
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ...
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  • 10 must haves for your best selling ebook

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  • an seo copywriting makeover turning not into hot part 2 of 2

  • are creative stereotypes holding you back

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  • are these internet marketing ebooks hogwash

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  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

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  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

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