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  Monday, May 19, 2025

Informative Articles

5 Secrets of Successful Copywriting
5 Secrets of Successful Copywriting � 2004 David Garfinkel Would you like your sales to go through the roof? Of course you would. Who wouldn't? I have found five secret "keys" that dramatically improve the money-making ability of just about ANY...
7 Steps You MUST Take Before Writing a Word of Copy!
Special Requirements for Reprint: Please include Lorrie's full name, website and resource box with live hyperlinks. Email a copy of the published article to redhotcopy@hotmail.com . Copywriting Checklist Okay, you know you have your product (or...
How To Pluck Fresh New Ideas For Writing Killer Sales Copy...Straight Out Of Thin Air!
If you want to improve your writing, you probably spend a fair amount of time reading a variety of "How To Write Good Sales Copy" kinds of information. True? You probably subscribe to a handful of newsletters like mine... you've read a few of...
So you want to be a copywriter?
So You Want To be A Copywriter? Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something...
Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad...
 
�Super Adjectives� Boost the Power of Your Copy

By Karon Thackston � 2004
http://www.learn-copywriting.com

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers� minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.

Look at these examples to see what I mean:

Before

Great Top for Hot Summer Days

When it�s hot outside, this top will help keep you cool. Made of cool nylon, you�ll love how it sheds moisture. Available in four pastel colors.

After

Perfect Tank Top for Hot Summer Days

When the temperatures are steamy outside, this tank will help keep you remarkably cool. Made of breathable 100% nylon, you�ll love how it sheds moisture. Available in four spring-fresh colors.

See the difference? The latter paints a more vivid picture of the tank top than the former.

Try this�

Before

The Prestige Collection is a unique selection of ceiling fans available at Hastings Home Center. The Prestige Collection offers all the quality craftsmanship, and dependable performance, you expect from Hastings along with styles so pretty they take ceiling fans to the next level � and dress your home for any occasion.

After

The Prestige Collection is a distinctive selection of elegantly designed ceiling fans available exclusively at Hastings Home Center. The Prestige Collection offers all the expert craftsmanship, and whisper-quiet performance, you expect from Hastings. In addition, you get styles so stunning they take ceiling fans to the next level � and exceptionally dress your home for any occasion.

What�s the difference? Why are the �afters� so much more powerful than the �befores�? Because compelling adjectives were used. Adjectives let the reader know more about the product and develop a connection with it. But boring ordinary adjectives aren�t the answer.


You need Super Adjectives to entice your readers. For example, instead of just �cool nylon,� we say �breathable nylon.� The colors aren�t just �pastel colors,� they are �spring-fresh� colors. When you read that, you begin to envision what the colors look like. They aren�t deep, dark colors. They are delicate shades found during the springtime.

Instead of saying �a unique selection,� we said �a distinctive selection.� Rather than �quality craftsmanship,� it�s �expert craftsmanship.� Not just �dependable performance,� but �whisper-quiet performance.�

Where do you find these Super Adjectives? They are all over the place! Here�s a short list. You can also visit free sites like http://www.thesaurus.com for more.

Adjectives vs. Super Adjectives

�Appealing � attractive, alluring, fascinating
�Best � excellent, unsurpassed, paramount
�Cool � trendy, fashionable, hip
�Different � unusual, exclusive, special
�Easy � effortless, trouble-free, user-friendly
�Fabulous � tremendous, magnificent, remarkable
�Handy � functional, ideal, well-suited
�Improved � enhanced, superior, refined
�Leading � first-rate, top-notch, supreme
�Mouthwatering � tasty, savory, succulent
�New � innovative, fresh, inventive
�Powerful � forceful, persuasive, compelling
�Reliable � dependable, steadfast, trustworthy
�Safe � secure, fully guarded, guaranteed
�Unique � distinctive, rare, matchless
�Vivid � vibrant, brilliant, stunning
�Wonderful � magnificent, amazing, astonishing

Take some time to go beyond the ordinary. Find a few Super Adjectives to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention Super Adjectives bring can easily correlate to additional sales.


About the Author

Tired of endlessly searching the �Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available

 

Copywriting . Net
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Copywriting: See what people are saying right now on Technorati
See all blog posts tagged with copywriting on Technorati.
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Copywriting Secrets - Master Copywriter - Killer Copy Writing
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Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
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Copywriting isn�t something to be left to the guy on your team who writes long ... So, I�m considering adding copywriting to my list of responsibilities, ...
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
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Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
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Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California.
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Copywriting: Projects on Elance
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