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How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job!
It doesn't matter how new you are to copywriting, or how old...the fact is, there will be times when you'd feel more confident with the brains, talent, and experience of a writing partner. Perhaps you're writing for a new client who's in an...
Is it worth paying for professional copywriting?
"Article writers wanted: I will pay $3.50 per article. Must be quality writing – no hobbyists!" No, this isn't a joke. It's an actual job advert, posted on a website earlier this year. What’s more, there's nothing particularly unusual about...
The Best Place to Put SEO Copy on Your Web Page
by Karon Thackston © 2005 http://www.copywritingcourse.com/keyword It seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces...
Transform your Home Page to Pull Sales with Passion Copywriting
Transform your Home Page to Pull Sales with Passion Copywriting Judy Cullins c 2003 All Rights Reserved. If you are like many professionals, you know your subject, you are an expert in your field. You are even passionate about it! What you may not...
Understanding the Buying Process Can Increase Your Sales
by Karon Thackston © 2003 http://www.copywritingcourse.com Most marketers don’t give a lot of thought to the buying processes of their customers. That’s a shame. Lending due attention to the buying process can have a dramatic effect on your sales. ...
 
“Super Verbs” Really Move Your Copy

By Karon Thackston © 2004
http://www.learn-copywriting.com

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving fast. But "run" is a dull, ordinary verb while "hustle" evokes definite images in your reader's mind.

Hadn't really thought about it? You should! You can choose commonplace verbs like "talk," "make," and "like," or you can electrify your copy instead with verbs like "chatter," "discover," and "adore."

Look at these examples to see what I mean:

Before

Down Comforters Let You Get Warm

When it's cold outside, get into bed and warm up with our genuine goose down comforters. There's no reason to be cold when you can heat things up instead!

After

Down Comforters Let You Snuggle

When it's cold outside, leap into bed and burrow down with our genuine goose down comforters. There's no reason to shiver when you can snuggle instead!

See the difference? The latter paints a more vivid picture of the comforter than the former.

Review this one…

Before

Whether you're doing aerobics, Pilates, or any other workout, Ziox sneakers will give you the support you need. Specifically made for indoor low- and high-impact exercise, Ziox is created to keep you on the path to meeting your fitness goals.

After

Whether you're performing an aerobic, Pilates, or other workout, Ziox sneakers will offer you the support you need. Specifically engineered for indoor low- and high-impact exercise, Ziox is designed to keep you on the path to accomplishing your


fitness goals.

What’s the difference? Why are the “afters” so much more powerful than the “befores”? Because compelling verbs were used. Verbs bring the action to your copy. They give the reader (or at least they should give the reader) something to envision. You need Super Verbs to entice your readers. For example, instead of just “get into bed,” we say, “leap into bed.” Instead of "being cold" and "heat things up" we say, "shivering" and "snuggle." When you read that, you begin to envision what action is taking place in a very specific way.

Where do you find these Super Verbs? Everywhere you look! Here’s a short list. You can also visit free sites like http://www.thesaurus.com for more.

Verbs vs. Super Verbs

·Accent – emphasize, underscore
·Break – smash, crush, demolish
·Eat – consume, devour, feast
·Forgive – pardon, excuse, overlook
·Hate – detest, loathe, despise
·Imagine – envision, conjure, conceptualize
·Improve – enhance, refine, perfect
·Jump – leap, lunge, bound
·Learn – discover, grasp, comprehend
·Like – admire, adore, cherish, delight in
·Make – create, engineer, design
·Promise – vow, swear
·Reveal – manifest, unveil, disclose

Take some time to go beyond the ordinary. Find a few Super Verbs to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention, which Super Verbs bring, can easily correlate to additional sales.


About the Author

Karon Thackston is a professional copywriter with over 20 years of success. If you're tired of endlessly searching the ‘Net in hopes of finding the latest copywriting techniques, or if you need an up-to-date directory filled with the best ways to learn copywriting, then visit Karon's directory at http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available.

 

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