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Are You Content With Your Web Articles? 5 Ways to Dominate Your Niche With Copy that Rocks
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Revealed: The $12,500 Copywriting Formula
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What Is Your Trail of Bread Crumbs?
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The NLP Secret That Makes Your Words Sell

Writing cracker-jack copy would be a lot simpler if every potential client
thought in the same way. But in reality, they don't.

The good news is that by understanding the various ways people think, you
can appeal to all personality types in your copy. And by doing that, your
responses will dramatically improve.

You see, people process information using different senses. Some people are
great listeners but lousy at visualising a concept. Others can't truly grasp
what you're talking about unless you draw pictures on a whiteboard.

The teachings of Neuro Linguistic Programming state that there are three
main information processing methods. They are visual (sight), auditory
(sound) and kinesthetic (touch). The others are through thinking, smelling
and tasting.

By using a combination of words that relate to each of the senses, you're
covering all bases by appealing to all types of people. Here are some
examples of words that relate to various senses.

*****************
Visual (sight)
*****************
appears to, see, look, blind, bright, brilliant, clear, colourful, crystal
clear, draw, enlighten, focus, glance, horizon, illustrate, imagine, dream,
insight, it looks like, light, mirror, outlook, paint a picture, picture,
reveal, see, sketch, visualise, vibrant, vivid, watch

*****************
Auditory (sound)
*****************
announce, argue, boom, buzz , crash, hear, listen, loud, rave, sound, noise,
silence, speak, shout, music, noise, quiet, ring, roar, scream, shout,
silent, silence, snap, sound, speak, squeal, talk, tell, voice,


whisper,
whistle, yell

*****************
Kinesthetic (touch)
*****************
back bone, balance, blend, blistering, bliss, bounce, brush, calm, connect,
crush, cut, drive, feel, feverish, grab, hot, handle, heart, hit, lift,
loose, love, massage, peaceful, prick, reach, push, rock solid, rough, rub,
scratch, stir, stress, stroke, tap, touch, tranquil

*****************
Smell
*****************
aroma, bouquet, essence, fishy, flowery, fragrant, fresh, musty, odour,
perfumed, pungent, rotten, scent, smell, sniff, snort, stench, stink, sweet
scented, vapour, waft, whiff

*****************
Taste
*****************
acid, bite, bitter, creamy, crisp, delicious, devour, drink in, eat, fatty,
fishy, fresh, greasy, juicy, lean, lick, lip smacking, luscious, meaty,
melts in your mouth, milky, mouth watering, salty, peppery, savour, sip,
sizzling, sour, spicy, succulent, suck, swallow, sweet, tangy, tantalising,
tasty, wicked

*****************
Thinking
*****************
challenge, concentrate, consider, devise, dream of, dream up, experience,
guess, know, learn, mediate, memorise, motivate, pretend, put on your
thinking cap, sensation, sense, speculate, strategise, think, dream, true,
understand, wonder.

About the Author

Kris Mills of Words that Sell is a seasoned copywriting professional and
author of "How to Create a Sales Explosion With Every Ad and Letter You
Write". More information on this popular guide can be found at
http://www.synergie.com.au/explosion.htm, or check out more of Kris'
many copywriting articles at www.advicegalore.com.

 

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  • ad copywriting building brand equity one word at a time

  • an seo copywriting makeover turning not into hot part 1 of 2

  • an seo copywriting makeover turning not into hot part 2 of 2

  • are creative stereotypes holding you back

  • are keywords destroying the flow of your seo copy

  • are these internet marketing ebooks hogwash

  • are you asking the right questions in your copy

  • are you content with your e book content five improvements that will hook your readers

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  • are you content with your web articles 5 ways to dominate your niche with copy that rocks

  • article marketing what is it and how can i use it to grow my business

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  • a quick and easy way of getting more customers from every single ad you write guaranteed

  • back to the copywriting basics

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  • becoming a ghostwriter

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  • copywriting makeover its not about you its about them

  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

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  • dreading the writing assignment outlines to the rescue

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  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

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  • wild bill s top 30 copy writing principles

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