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4 Tips for Writing Successful Swipe Copy
© 2005 by Bruce Carlson Master copywriter and marketer Dan Kennedy, in his highly popular and successful copywriting seminars, likes to tell his students that "sometimes good enough is good enough" when it comes to a piece of sales copy....
Ad Copywriting: Building Brand Equity one Word at a Time
Ah…advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can...
Copywriting: Techniques for a Great Body!
1) Think about your Readers When writing ad copy be sure that the average reader can easily understand and relate to it. Put yourself in their place. Would you understand? Would you say, "That's me"? One way to help you write for your readers, is...
Fixing Bad Web Site Copy
Let’s face it – a lot of web pages and web sites out there could use a little improvement in the copywriting department! From boring prose to bad sentence structure, from poor logic to inadequate copy optimization, I’ve seen it all. And this is...
“Super Verbs” Really Move Your Copy
By Karon Thackston © 2004 http://www.learn-copywriting.com Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have...
 
The NLP Secret That Makes Your Words Sell

Writing cracker-jack copy would be a lot simpler if every potential client
thought in the same way. But in reality, they don't.

The good news is that by understanding the various ways people think, you
can appeal to all personality types in your copy. And by doing that, your
responses will dramatically improve.

You see, people process information using different senses. Some people are
great listeners but lousy at visualising a concept. Others can't truly grasp
what you're talking about unless you draw pictures on a whiteboard.

The teachings of Neuro Linguistic Programming state that there are three
main information processing methods. They are visual (sight), auditory
(sound) and kinesthetic (touch). The others are through thinking, smelling
and tasting.

By using a combination of words that relate to each of the senses, you're
covering all bases by appealing to all types of people. Here are some
examples of words that relate to various senses.

*****************
Visual (sight)
*****************
appears to, see, look, blind, bright, brilliant, clear, colourful, crystal
clear, draw, enlighten, focus, glance, horizon, illustrate, imagine, dream,
insight, it looks like, light, mirror, outlook, paint a picture, picture,
reveal, see, sketch, visualise, vibrant, vivid, watch

*****************
Auditory (sound)
*****************
announce, argue, boom, buzz , crash, hear, listen, loud, rave, sound, noise,
silence, speak, shout, music, noise, quiet, ring, roar, scream, shout,
silent, silence, snap, sound, speak, squeal, talk, tell, voice,


whisper,
whistle, yell

*****************
Kinesthetic (touch)
*****************
back bone, balance, blend, blistering, bliss, bounce, brush, calm, connect,
crush, cut, drive, feel, feverish, grab, hot, handle, heart, hit, lift,
loose, love, massage, peaceful, prick, reach, push, rock solid, rough, rub,
scratch, stir, stress, stroke, tap, touch, tranquil

*****************
Smell
*****************
aroma, bouquet, essence, fishy, flowery, fragrant, fresh, musty, odour,
perfumed, pungent, rotten, scent, smell, sniff, snort, stench, stink, sweet
scented, vapour, waft, whiff

*****************
Taste
*****************
acid, bite, bitter, creamy, crisp, delicious, devour, drink in, eat, fatty,
fishy, fresh, greasy, juicy, lean, lick, lip smacking, luscious, meaty,
melts in your mouth, milky, mouth watering, salty, peppery, savour, sip,
sizzling, sour, spicy, succulent, suck, swallow, sweet, tangy, tantalising,
tasty, wicked

*****************
Thinking
*****************
challenge, concentrate, consider, devise, dream of, dream up, experience,
guess, know, learn, mediate, memorise, motivate, pretend, put on your
thinking cap, sensation, sense, speculate, strategise, think, dream, true,
understand, wonder.

About the Author

Kris Mills of Words that Sell is a seasoned copywriting professional and
author of "How to Create a Sales Explosion With Every Ad and Letter You
Write". More information on this popular guide can be found at
http://www.synergie.com.au/explosion.htm, or check out more of Kris'
many copywriting articles at www.advicegalore.com.

 

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