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5 Key Reasons Why Great Copywriting Will Always Be Your Most Important Business Skill
Ask any successful business owner what is the most important business skill that an aspiring entrepreneur or Internet marketer can possess and I'll bet you'll hear one resounding answer over and over again.
Copywriting. Copywriting. Copywriting....
How I learned to make my writing pay, and you can do it too. Copywriting is easy money
Summary: Want to make great money from your writing skills? Become a copywriter (a writer for business). How come there's so much writing in the world, but most writers are poor? It's because writers are writing the stuff that makes other people...
The Not-So-Mysterious Art of Getting Clients
Sure, you can print business cards and letterhead. Launch a web
site. And hang your shingle as a freelance copywriter.
That's easy.
But you're not really "in business" until you GET business. And
that means having at least one paying...
The Power of Your Ego in Writing Online Copy
I obey one main rule when writing copy for the online world: Get out of my ego and into my reader's ego. It's a basic marketing truth that shouldn't be violated anywhere. Yet it's violated every day online. Let me explain. One day I received the...
Where to Find Writing Jobs Online
A freelance writer’s best resource of finding jobs online are Job boards or sites. While some boards are geared specifically to the freelancer, many others also list other type of jobs. Some job boards allow freelancers to register their...
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The NLP Secret That Makes Your Words Sell
Writing cracker-jack copy would be a lot simpler if every potential client thought in the same way. But in reality, they don't.
The good news is that by understanding the various ways people think, you can appeal to all personality types in your copy. And by doing that, your responses will dramatically improve.
You see, people process information using different senses. Some people are great listeners but lousy at visualising a concept. Others can't truly grasp what you're talking about unless you draw pictures on a whiteboard.
The teachings of Neuro Linguistic Programming state that there are three main information processing methods. They are visual (sight), auditory (sound) and kinesthetic (touch). The others are through thinking, smelling and tasting.
By using a combination of words that relate to each of the senses, you're covering all bases by appealing to all types of people. Here are some examples of words that relate to various senses.
***************** Visual (sight) ***************** appears to, see, look, blind, bright, brilliant, clear, colourful, crystal clear, draw, enlighten, focus, glance, horizon, illustrate, imagine, dream, insight, it looks like, light, mirror, outlook, paint a picture, picture, reveal, see, sketch, visualise, vibrant, vivid, watch
***************** Auditory (sound) ***************** announce, argue, boom, buzz , crash, hear, listen, loud, rave, sound, noise, silence, speak, shout, music, noise, quiet, ring, roar, scream, shout, silent, silence, snap, sound, speak, squeal, talk, tell, voice,
whisper, whistle, yell
***************** Kinesthetic (touch) ***************** back bone, balance, blend, blistering, bliss, bounce, brush, calm, connect, crush, cut, drive, feel, feverish, grab, hot, handle, heart, hit, lift, loose, love, massage, peaceful, prick, reach, push, rock solid, rough, rub, scratch, stir, stress, stroke, tap, touch, tranquil
***************** Smell ***************** aroma, bouquet, essence, fishy, flowery, fragrant, fresh, musty, odour, perfumed, pungent, rotten, scent, smell, sniff, snort, stench, stink, sweet scented, vapour, waft, whiff
***************** Taste ***************** acid, bite, bitter, creamy, crisp, delicious, devour, drink in, eat, fatty, fishy, fresh, greasy, juicy, lean, lick, lip smacking, luscious, meaty, melts in your mouth, milky, mouth watering, salty, peppery, savour, sip, sizzling, sour, spicy, succulent, suck, swallow, sweet, tangy, tantalising, tasty, wicked
***************** Thinking ***************** challenge, concentrate, consider, devise, dream of, dream up, experience, guess, know, learn, mediate, memorise, motivate, pretend, put on your thinking cap, sensation, sense, speculate, strategise, think, dream, true, understand, wonder.
About the Author
Kris Mills of Words that Sell is a seasoned copywriting professional and author of "How to Create a Sales Explosion With Every Ad and Letter You Write". More information on this popular guide can be found at http://www.synergie.com.au/explosion.htm, or check out more of Kris' many copywriting articles at www.advicegalore.com.
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| Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
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