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Fixing Bad Web Site Copy
Let’s face it – a lot of web pages and web sites out there could use a little improvement in the copywriting department! From boring prose to bad sentence structure, from poor logic to inadequate copy optimization, I’ve seen it all. And this is...
How To Ramp Up Your Business With Sizzling Ad Copy
What is the importance of Ad copy? Your ad copy, sales letter will make or break your business. You can have the best product/service but without a good sales copy, you cannot sell anything. Website visitors are becoming increasingly savvy, hype...
Is it worth hiring a professional copywriter?
"Article writers wanted: I will pay $3.50 per article. Must be quality writing - no hobbyists!" No, this isn't a joke. It's an actual job advert, posted on a website earlier this year. What's more, there's nothing particularly unusual about this...
"The Psychology Of Scarcity - Less Is More If You Want Faster Sales From Your Web Copywriting"
Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites. At the opposite extreme though, you've some sites which don't even have a single decent headline...
Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad...
 
The Not-So-Mysterious Art of Getting Clients

Sure, you can print business cards and letterhead. Launch a web site. And hang your shingle as a freelance copywriter.

That's easy.

But you're not really "in business" until you GET business. And that means having at least one paying client. Preferably a lot more.

How do you make that happen? It's a lot easier than you may think.

No, you don't need a killer cold calling script. Or a pitch letter packed with the latest response-boosting techniques. (Although neither of these would hurt!)

All you really need is a plan for communicating with potential clients that ccomplishes the following three objectives:

1. Tell Them What You Do.

Consider your target market. Does everyone in it know that you're a freelance copywriter? Probably not. In fact, you may be missing out on assignments simply because potential clients don't know you exist.

So tell them!

It's a simple strategy. But it works. I know many freelance professionals who have built an enviable list of lucrative clients just by telling people - lots and lots of people - exactly what it is that they do.

One of the most successful copywriters I know is my friend Ivan Levison. The first five words on his web site are: "Hi. I'm a freelance copywriter..." He leaves visitors with no doubt as to the service he provides.

So how do you tell lots and lots of people what YOU do? The options are virtually limitless. You can send letters. Make phone calls. Write articles. Speak at meetings. Network at events. Etc.

I prefer a combination of letters, calls and articles. You may want to schmooze at conferences and place ads in the trades. How you do it is not the most important thing. Doing it is.

2. Tell Them How You Help.

It's true that you can get by quite nicely simply by telling lots of folks what you do. And I know plenty of freelance pros who


have become very successful doing just that.

But if you want to crank it up a notch - so you can get more and better clients, faster - you also need to tell people how you help. To put it in familiar copywriting lingo, you need to bring in a benefit or two.

On my web site, for example, I tell potential clients that I'm a copywriter. But I follow-up quickly with a list of three specific benefits that my services provide. Clients have said many times that it was these "how I help" bullets that first prompted them to call me.

How do YOU help? Does your copy increase response in a direct mailing? Or boost sales conversion on a web site? Or improve readership of a newsletter or e-zine? The more specific you can be, the better.

3. Stay On Their Radar Screen.

When I was selling my home a couple of years ago, only one real estate agent came to mind. Why? Because she called at least twice a year. Regularly e-mailed helpful articles and updates. And kept me stocked with more complimentary calendars, pens and notepads than I could possibly use.

She was on my radar screen. So when I needed an agent, I called her.

Are YOU on the radar screens of your target market prospects?

Here's what can easily happen: A potential client is blown away by the pitch letter you send him. He says, "The next time I need copy, I'm calling you!" Then months go by and, guess what? He forgets. And hires someone else.

You must have a plan to help prospects REMEMBER who you are and what you do.

There are many ways to stay top-of-mind. You can phone periodically (so long as you don't become a pest.) You can clip and send helpful articles. Subscribe prospects to your e-zine or newsletter. Etc.

Typically, clients consider only up to three copywriters for a specific project. Make sure you're one of them!

About the author:

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Copywriting . Net
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The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing.
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Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
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Copywriting Secrets - Master Copywriter - Killer Copy Writing
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Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
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