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5 Secrets of Successful Copywriting
5 Secrets of Successful Copywriting © 2004 David Garfinkel Would you like your sales to go through the roof? Of course you would. Who wouldn't? I have found five secret "keys" that dramatically improve the money-making ability of just about ANY...
"Copywriter Rates, Getting The Facts Beforehand"
Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are ‘flexible’ in the wrong way for you to benefit. There is no doubt that copywriter rates...
One Simple Idea
Right now, no matter what time of the day or night you are reading this, someone's website is making money -a lot of money- using one simple idea. It's an idea you should be using to increase the profitability of not only your...
Sales Letter Writing - Using AIDA
Writing a sales letter that really moves the product it's promoting isn't something everybody can do, but there are those who could well be great marketing copy writers, but who still have to learn the basics of direct mail copywriting, be it...
Some FAQs for Aspiring Copywriters
I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it...
 
The Power of Your Ego in Writing Online Copy

I obey one main rule when writing copy for the online world: Get
out of my ego and into my reader's ego. It's a basic marketing
truth that shouldn't be violated anywhere. Yet it's violated
every day online. Let me explain.

One day I received the following email:

Dear Mr. Vitale,
Your name was mentioned on a site that I came upon
while I was looking for informational material to market
on the Internet. Can you PLEASE, give me some feedback
on this. The site is
WWW.Internetpowertools.com/d.cgi?ebookprofits-pw10031
Thank you for you time.

I took a quick peak at his site. If you did, too, you saw that
his site is a sales letter. There is nothing in that headline to
appeal to your ego in a way that is acceptable online.

Off-line that sort of hard-sell headline might work. On-line it
won't. Why? Because it is too sales oriented. It looks and reads
too much like an ad. If you think of your reader's ego, you
wouldn't post something so heavy-handed online. Instead, you
would give them information they want. Information they can use.
Think of it this way: Write your website copy as if you are
writing a how-to booklet or a news release. Give facts. Give
details. Give specifics. I might rather write this fellow's
website as a special report on the rise of e-books in the new
millennium. I might even give pointers on how to write your own
e-books. In short, get out of your ego and into your visitor's
ego. Appeal to their interests and they will eventually show
interest in yours.

Let's look at another example.

Hello Mr. Fire,
I am not a copy writer but I am trying to write a copy
that sells my information product. Can you please check
out my website and tell me whats wrong with the copy I
have now.
www.inetstart.com
Thank you for your time.

Did you take a look at his site? Same problem as the one before
it. It's written by a person trying to make a sale. That means
the copywriter was writing to his own ego, not to mine or yours.
Again, to transform this or any other website, think of what
your READER wants to see, not what you want to sell. Think about
it. Don't you care more about what interests you, than what
interests me?

I might rewrite this fellow's website by writing a news release
or a special report on "The Top 10 New Ways to Make Money
Online." I'd research the top ways, too, list them, explain
them, and make what he wants to sell just one of the new ways to
make money online. It's the traditional way to sell anything
with


a news release: Simply plug your product or service within
a story of genuine news.

Are there any examples of websites using this basic copywriting
principle? Of course. But they aren't easy to find. Obvious
examples are www.ebay.com and www.amazon.com. Both focus on YOU.
When you look at ebay or amazon, for example, you don't detect
an ego behind the sites. Instead, you can easily look around for
what interests YOU. Again, get out of your ego and into your
reader's ego.

I just took a moment from writing this article to browse some
random sites. I went to www.etour.com and let it bring websites
to me based on what I told it I was interested in. It's a
marvelous tool. Sites I saw were one on new music releases. No
ego here. This had a search engine for me to type in my favorite
artist or style of music. Another site was on how to give CPR.
Never know when it may be needed. Yet another site taught me how
things operated. Type in anything, like engine or website, and
an article at the site revealed how an engine, or website,
works. Again, all useful information. No ego. No selling.

Which leads to the question: How does anyone make any money
online when they have to create ego-less websites that focus on
the visitor and do little or no selling?

The answer is this: It's called Hidden Selling. It's what all
good publicity people or "cause public relations" people do.
They engage you in something you want to know about and sell you
after the fact. It's the soft sell. It's what Hallmark Cards
does when they fund a movie. You don't tune in to watch their
commercials. You tune in to watch the movie they sponsored. As
you do, you are also fed the commercials. Good websites do the
same. They offer you want you want, and sell you quietly, by
focusing on serving you, not selling you.

This whole topic may need more space than what I have here to
fully explain. The bottomline for me is this: You'll create
better copy on your websites if you focus on your visitor's ego,
not yours. Think of serving them, not selling them, and
ironically, you will end up selling them.


About the Author

Joe Vitale, regarded as one of the world's most powerful
copywriters, is a best-selling author of numerous marketing books and courses. His tremendously successful "Hypnotic
Writing" e-book is now succeeded by "Advanced Hypnotic
Writing," a breakthrough book that reveals how to use the
phenomenon of hypnotic suggestion to turn your words into cash.
http://www.roibot.com/tk_adhyp.cgi?ahwyg6

 

Copywriting . Net
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications.
www.copywriting.net
 
Copywriting - Wikipedia, the free encyclopedia
As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ...
en.wikipedia.org
 
Copywriting - SEO Copywriting - Learn copywriting
Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ...
www.copywriting.com
 
Copywriting 101 | Copyblogger
Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ...
www.copyblogger.com
 
The Copywriting Site - Free information, tips, and tricks on ...
The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing.
noriainternational.com
 
Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
www.inst.org
 
Advertising & Online Copywriting, Search Engine Copywriting ...
Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
www.marketingwords.com
 
Free tutorials on copywriting, web content, advertising, internet ...
How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
www.adcopywriting.com
 
Copywriting: See what people are saying right now on Technorati
See all blog posts tagged with copywriting on Technorati.
www.technorati.com
 
Advertising Copywriter, Website Copywriter, SEO Copywriter ...
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ...
www.divinewrite.com
 
Copywriting
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter.
advertising.about.com
 
Copywriting Secrets - Master Copywriter - Killer Copy Writing
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ...
www.websiteconversionexpert.com
 
Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ...
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
www.textwizard.com
 
Getting Real: Copywriting is interface design - Signal vs. Noise ...
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ...
www.37signals.com
 
Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
www.amazon.com
 
Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
www.writingusa.com
 
Pages tagged with "copywriting" on del.icio.us
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ...
del.icio.us
 
Online Copywriting: Subscribe to the Excess Voice Newsletter
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ...
www.excessvoice.com
 
Linda Westphal, Freelance Advertising Copywriter
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California.
www.lindawestphal.com
 
Copywriting: Projects on Elance
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ...
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