|
|
|
2 Ways to Really Connect With Your Customer in Your Copywriting
Copyright © 2005 by Bruce Carlson One of the least talked-about areas in copywriting education is voice. This is probably because it’s tough to set general rules for something that’s so personal to each of us. After all, the same things go into...
5 Insider Secrets to Million Dollar Sales Letters
One of the most important skills you could ever learn is how to write million dollar sales letters. The difference between a killer sales letter and a mediocre one is often the difference between a successful site that earns thousands of dollars...
Choosing Keywords That Bring the Best Results
by Karon Thackston © 2003 http://www.copywritingcourse.com As a search engine optimization copywriter, I’ve seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the...
Fixing Bad Web Site Copy
Let’s face it – a lot of web pages and web sites out there could use a little improvement in the copywriting department! From boring prose to bad sentence structure, from poor logic to inadequate copy optimization, I’ve seen it all. And this is...
Strategic Copywriting: So Much More than Text Optimization
So Much More than Text Optimization Because web copy is so important for achieving the results you want and expect from your website - and because so much stress is now placed on the use of WORDS by SEO companies - we want to explain the concept of...
|
|
| |
|
|
|
|
|
|
The Right Words Can Make You Wealthy
Imagine you're in a darkened movie theatre watching a suspense
thriller, and the scene you are engrossed in shows a beautiful
woman walking alone on a dimly lit, shadowy street. The only
sound is the rhythmic noise of her shoes against the pavement.
The camera moves in for a closeup of her feet, revealing black
fishnet stockings that disappear into stylish, expensive, red
shoes. Then, slowly, the camera zooms out, retreating along the
street from where she just came. The sound of her footsteps
fades as she recedes into the distance.
A scrap of paper comes into view, tumbling over itself. It
continues its lazy somersault through the air encouraged by a
gentle breeze, then slides along the street until it is abruptly
halted, trapped between the pavement and a man's muddy boot.
Immediately you realize the woman is being stalked.
Suddenly, from the back of the theatre a loud, authoritative
voice shouts: "Fire! Get out!"
What would you do? Would you shrug your shoulders and wait for
the movie scene to play out, or would you respond to your
survival instinct and get out of there as fast as you could?
The answer is obvious. Those three little words would move you
to vacate the theatre immediately because they connected with
your natural impulse to avoid danger.
That's the kind of response great copywriting evokes. It uses
the right words to reach the audience on an emotional level,
then gets them to behave according to the wishes of the writer.
Copywriting is as much technique as it is art, and is perhaps
the single most important contributor to a profitable online
business.
- It is what separates your Web site's promotional copy from
the competition's.
- It is the riveting subject line that gets your e-mail opened
and read.
- It is the classified and banner advertisement that people
click.
- It is the clever business slogan or tag line that everyone
associates with you.
Words are powerful tools and can be arranged to impact the
reader however you wish. They can be forceful, compelling,
subtle, persuasive, instructive or hypnotic. They can lead your
reader
to a buying decision or turn them away.
When developing promotional copy for your Web site, it helps to
include snappy action words, paint pictures, create images and
tell stories. Explain how easily your product can solve a user's
problem, or save time, or make the job easier. Highlight your
product's benefits.
Any writing style can work. Your approach can be serious, funny,
whimsical or introspective. And you don't have to be bashful
about showing aspects of your personality in your writing. That
could help your readers relate to you.
Also, it is always important to write with your reader in mind.
Let the nature of your product and the audience you are
targeting, guide you on which writing style to use.
If, for example, you were promoting a software application
designed to help highly educated college professors manage the
dissertations of their doctorate candidates, you could probably
elevate your writing style and language to match their academic
and intellectual level.
They may find it a turn-on and be more receptive to your
message.
On the other hand, if you were trying to interest teenagers in
your latest interactive game, your copywriting style should be
much more relaxed, informal, and sprinkled with the vocabulary
and expressions gamesters use.
Words form the basis of our communication and the way we use
them never fails to leave an impression on the reader or
listener. That places copywriting high on the list of effective
marketing tools currently available.
In today's bustling Internet marketplace, amidst a world of
imitators and look-alikes, all it takes for you and your
business to stand out in the alphabetic soup of marketing
methods, is a little imagination, courage and the right words.
With them, you could literally write your way to wealth.
About the author:
Hermas Haynes is an Internet marketer and Webmaster. He
offers an informative blueprint on how to create and manage your
own profitable online business in six simple steps. Visit him at
http://SixFigureProfits.net and download your free preview today.
|
|
|
|
|
| Copywriting . Net |
| Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
| www.copywriting.net |
|
| Copywriting - Wikipedia, the free encyclopedia |
| As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ... |
| en.wikipedia.org |
|
| Copywriting - SEO Copywriting - Learn copywriting |
| Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ... |
| www.copywriting.com |
|
| Copywriting 101 | Copyblogger |
| Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ... |
| www.copyblogger.com |
|
| The Copywriting Site - Free information, tips, and tricks on ... |
| The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing. |
| noriainternational.com |
|
| Copywriting courses. Become a copywriter. |
| Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter. |
| www.inst.org |
|
| Advertising & Online Copywriting, Search Engine Copywriting ... |
| Advertising copywriting and search engine copywriting that impresses your visitors and the engines. |
| www.marketingwords.com |
|
| Free tutorials on copywriting, web content, advertising, internet ... |
| How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting. |
| www.adcopywriting.com |
|
| Copywriting: See what people are saying right now on Technorati |
| See all blog posts tagged with copywriting on Technorati. |
| www.technorati.com |
|
| Advertising Copywriter, Website Copywriter, SEO Copywriter ... |
| Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ... |
| www.divinewrite.com |
|
| Copywriting |
| Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter. |
| advertising.about.com |
|
| Copywriting Secrets - Master Copywriter - Killer Copy Writing |
| FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ... |
| www.websiteconversionexpert.com |
|
| Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ... |
| Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter. |
| www.textwizard.com |
|
| Getting Real: Copywriting is interface design - Signal vs. Noise ... |
| Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ... |
| www.37signals.com |
|
| Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
| Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ... |
| www.amazon.com |
|
| Michele PW |
| Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
| www.writingusa.com |
|
| Pages tagged with "copywriting" on del.icio.us |
| Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ... |
| del.icio.us |
|
| Online Copywriting: Subscribe to the Excess Voice Newsletter |
| Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
| www.excessvoice.com |
|
| Linda Westphal, Freelance Advertising Copywriter |
| Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
| www.lindawestphal.com |
|
| Copywriting: Projects on Elance |
| Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
| www.elance.com |
|
|