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10 Ways To Start An Internet Salesletter
The first sentence of an internet salesletter is like a hook. It must grab the reader's attention and lead them into reading the entire letter. According to copywriter Joseph Sugarman, the purpose of the first sentence of a salesletter is to get...
How to Make the Most of Your Website Copywriter
How to Make the Most of Your Website Copywriter By Glenn Murray * Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see...
Lower Cost & Increase Conversion of Your AdWords Ads
by Karon Thackston © 2005 http://www.copywritingcourse.com Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a...
Proof Reading-The in "Audible" Art Form
If you are a writer of an ebook you definitely get others to proof-read your work, right? Is proof-reading one of those tasks that if you had the option you would rather take the garbage out to the bottom of the driveway and tolerate the stench then...
What a C.I.A. Black Ops Officer Taught Me About Copywriting
When I was in the Air Force, I had the opportunity to attend a very "special" training course taught by very "special" instructors. One of my instructors was a former Navy S.E.A.L. who had left the Navy to join the C.I.A. as a special...
 
The Secret Power of Words

If the best way of communicating with prospects and existing customers was through sign language, we'd all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we'd all have to learn that code in order to say anything. Thankfully, our communication process is much more simple...or is it?

A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced salesman will instinctively know from the facial expressions and body language of his prospect, whether he's hitting the right buttons. This is usually indicated by the prospect's head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.

A telesales person has much less to go on. They can only judge response to their sales pitch through the prospect's answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospect's faces while they're talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties.

The Internet and Direct Mail Marketer have no such advantages over their prospects. They can't see them and they can't hear them. Their only weapon in their armory of sales pitches is their written word.

How we communicate through our written words holds the absolute key to successful selling online and offline. Whether it's a sales letter, an email or ad, the written words must convincingly convey the sales message directly into the prospect's mind. But first, you have to get your prospects to actually read your message, and usually this very first hurdle will claim many, many casualties.

Getting someone to read your sales pitch will almost certainly depend on your headline. Your headline is your introduction. Your


'hello', your 'hey you' and your 'listen up'. If your headline doesn't grab the attention of your prospect within two seconds, it's goodbye and farewell.

Other important aspects of a 'killer' sales message are sub-headings. Sub-headings are generally used to maintain interest throughout the copy. But they're also included for the benefit of prospects that first scan your message before deciding to read it in full. To some degree, they're almost as important as the headline itself.

Then there's the body copy. It's here that your copywriting talents and skills should really shine through. Here you have the opportunity to use any words in the English language to describe and explain in fine detail, the benefits and features of your product or service on offer. And the English language is positively rich in adjectives, so there can be no excuse.

But the real secret to creating captivating copy is to use 'sense' words. That is, words that arouse the senses. Touch, see, smell, taste and listen is what we instinctively do every day. They represent our human survival mechanisms and for the most part, we trust them. Other mammals rely on them totally.

When you use sense words in conjunction with emotionally fuelled trigger words, you can elicit all kinds of responses, which can be carefully channeled into the heart of your message for maximum impact. Harnessing words for profit in this way is a skill, and it's a skill that every online and offline marketer needs to fully comprehend.

Learning to write outstanding and emotionally charged sales copy is not an essential requirement for business success, but recognizing the effectiveness is.

Never underestimate the secret power of words.

About the author:

Bill Knight is an International copywriter, specializing in creating persuasive sales copy for offline and Internet based direct marketing businesses.

http://www.topclasscopy.com


 

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  • 10 must haves for your best selling ebook

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  • 25 points to create your own winning sales letters

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  • 32 point copywriting checklist to bulletproof your copy

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  • 3 inside secrets to making you richer using direct mail

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  • 9 essential items your website copywriter must know about your business before writing a word

  • 9 tips for better copywriting

  • advertising copywriting the top ten cliches and why you should avoid them

  • ad copywriting building brand equity one word at a time

  • an seo copywriting makeover turning not into hot part 1 of 2

  • an seo copywriting makeover turning not into hot part 2 of 2

  • are creative stereotypes holding you back

  • are keywords destroying the flow of your seo copy

  • are these internet marketing ebooks hogwash

  • are you asking the right questions in your copy

  • are you content with your e book content five improvements that will hook your readers

  • are you content with your headlines 5 ways to beef up your article title for maximum clickability

  • are you content with your web articles 5 ways to dominate your niche with copy that rocks

  • article marketing what is it and how can i use it to grow my business

  • article writing dos and donts

  • attention deficit sales letter disorder

  • avoid the big advertising mistakes

  • a copywriter never mumbles and other principles of effective ad copy

  • a copywriter speaks hey give me back my pen

  • a copywriting lesson from dr seuss

  • a day in the life of a freelance copywriter

  • a free lesson on how to easily write ads that are guaranteed to make you money

  • a lesson from the apprentice that can make you a master

  • a lesson in advertising from the eighteenth century

  • a quick and easy way of getting more customers from every single ad you write guaranteed

  • back to the copywriting basics

  • become a ghostwriter

  • becoming a ghostwriter

  • boost your b to b marketing copy 3 major copywriting blunders and how to correct them

  • business writing when not to be professional

  • calls to action making them fit makes all the difference

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  • choosing keywords that bring the best results

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  • copywriting 101 the exclamation point friend or foe

  • copywriting aida is more than an opera

  • copywriting and your five senses

  • copywriting businesses how can i get started

  • copywriting engage prospects by involving their senses

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  • copywriting for seo

  • copywriting for the non english speaking audience

  • copywriting is not one size fits all

  • copywriting makeover its not about you its about them

  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

  • copywriting secrets of the indian mystics

  • copywriting successes and failures a comparison of the good and bad

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  • creating a search engine copywriting plan

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  • do you make this big mistake writing your articles

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  • dreading the writing assignment outlines to the rescue

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  • e book writing formats how to make the words flow

  • features vs benefits the mystery revealed

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  • fond of autoresponders write em right

  • freelance copywriting advice 1 take the scary jobs

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  • freelance writers how to partner with your competition

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  • getting looked over without getting overlooked

  • getting people to part with their money the old fashioned way

  • get discovered through press releases

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  • hello niche marketing enthusiasts

  • heres a little known secret to writing copy for serious copywriters only

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  • hiring a great copywriter

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  • how using a drop capital increased my ebook sales by 40

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  • index

  • interactive sales letter skyrockets conversions with 2 simple questions

  • is it time for a copy facelift

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  • long copy vs short copy if youre still debating this youre missing the point

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  • lower cost increase conversion of your adwords ads

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  • making a career of sharing

  • master headline creation in 3 easy steps

  • maximizing the effect of your freelancers bio

  • maximizing the effect of your freelancer s bio

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

  • need a great idea feed your brain

  • need a new idea try changing your perspective

  • new years resolutions for writers

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  • seo copywriting makeover good rankings but no sales part 2 of 2

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  • should you use ghostwriters that are a dime a dozen

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  • solutions for the struggling article writer

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  • some copy tips from an old hand

  • some faqs for aspiring copywriters

  • so you want to be a copywriter

  • sticks stones and lawyers

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  • super adjectives boost the power of your copy

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  • the 12 500 copywriting formula

  • the art of reading your buyers mind

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  • the bible the source of all copywriting secrets

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  • the power of your ego in writing online copy

  • the psychology of scarcity less is more if you want faster sales from your web copywriting

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  • to write your own copy or not to write your own copy that is the question

  • transform your home page to pull sales with passion copywriting

  • understanding the buying process can increase your sales

  • understand your buyers pathway

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