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5 Sales Letter Tips To Explode Your Conversion Rate
Are you like me? A little over a year ago, I started my first internet marketing venture. I had a wonderful product - specifically, an eBook - that I hard worked very hard on. I bought my own domain name and web hosting, buying a...
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Strategic Copywriting: So Much More than Text Optimization
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The Right Words Can Make You Wealthy
Imagine you're in a darkened movie theatre watching a suspense thriller, and the scene you are engrossed in shows a beautiful woman walking alone on a dimly lit, shadowy street. The only sound is the rhythmic noise of her shoes against the...
WRITING POWERFUL EFFECTIVE SOLO ADS
Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and...
 
Top 3 Reasons Why Your Headlines Fail

Many professional copywriters estimate that the headline
contributes to 80% or more of the success of any ad, article, or
sales letter.

One direct marketing expert goes so far as to credit the headline
with 100% of the success or failure of any ad or sales letter,
because if the headline fails to pull the reader into the main
body of the ad or sales copy, then there is no chance of success!

And they are both right! If your headline fails to perform its'
function of getting the reader to read further into your copy,
then the headline is fully responsible for the failure of the ad
or sales letter.

However, if the headline is successful, then other sales copy
factors come into play, such as the benefits presented, the
guarantee, the offer, the close, etc. Now they all share in the
effectiveness of the sales copy as well. But if the headline
fails, they then play no part.

Think about how you read a newspaper or magazine. Do you start
with the first article and then read every word from front to
back of the publication?

Of course not!

Instead, you quickly scan the headlines, looking for something
that interests you, either because of curiosity or because there
might be something in it for you. You skip over all the rest!

Well, guess what. That's the same way your readers view your ad,
article, sales letter, or sales page.

So, here are the three main reasons for headline failure.

1. You Fail To Grab Your Reader's Attention!

Your headline serves as the ad for your ad, article, or sales
letter. Its' mission is to grab the reader's attention, stop them
dead in their tracks and get them to want to read further down
into the article. If your headline fails in its' purpose, then
the whole ad, article, or sales letter will fail because they
will never get read!

2. You Fail To Tell The Reader What Is In It For Them To Continue
Reading!

Where possible, your


headline should present your strongest
benefit to the reader. If the reader can identify a want they
have with finding a solution to that want in your ad, article, or
sales letter, then they will continue reading. If they don't see
any benefit to reading on, they won't. Remember, it is all about
what is in it for them, the reader.

3. You Fail To Connect With The Reader!

If your headline is not addressed to the reader, they will not be
interested in what you have to say in the rest of your ad,
article, or sales letter. There must be a match between the
message and the target audience, of which the reader is a member.

So, in summary, if your headline doesn't stop your reader dead in
their tracks and get them to read further into your copy, then
all is for naught!

The time it takes a reader to scan most headlines and decide
whether or not to stop and read your copy or move on is less than
3 seconds!

As a result, many professional copywriters spend as much time
creating their headlines as they do for the rest of their copy.

Creating 100 or so headlines before picking the headline which
the writer feels is most likely to succeed is not uncommon.

Alternative headlines can often be used as subheadlines in long
copy. These subheadlines help pull the reader further along into
the copy and towards the ultimate goal of a sale.

Be sure to give your headlines the time and effort they deserve
and they will reward you with sizable sales.

About the Author

George Dodge has worked on the Internet since 1994 developing,
and serving as webmaster for, numerous government and commercial
websites. One of his commercial sites focusing on headline
copywriting is

www.Headline-Creator-Pro.com where you can get your copy of a
headline generating tool that enables you to create winning
headlines quickly with push button ease.

 

Copywriting . Net
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications.
www.copywriting.net
 
Copywriting - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
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Copywriting 101 | Copyblogger
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noriainternational.com
 
Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
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Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
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Free tutorials on copywriting, web content, advertising, internet ...
How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
www.adcopywriting.com
 
Copywriting: See what people are saying right now on Technorati
See all blog posts tagged with copywriting on Technorati.
www.technorati.com
 
Advertising Copywriter, Website Copywriter, SEO Copywriter ...
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ...
www.divinewrite.com
 
Copywriting
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter.
advertising.about.com
 
Copywriting Secrets - Master Copywriter - Killer Copy Writing
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www.websiteconversionexpert.com
 
Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ...
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
www.textwizard.com
 
Getting Real: Copywriting is interface design - Signal vs. Noise ...
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ...
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
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Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
www.writingusa.com
 
Pages tagged with "copywriting" on del.icio.us
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ...
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Online Copywriting: Subscribe to the Excess Voice Newsletter
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Copywriting: Projects on Elance
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  • 10 must haves for your best selling ebook

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  • 7 valuable tips for article writers

  • 8 tips for writing a knock em dead headline

  • 9 essential items your website copywriter must know about your business before writing a word

  • 9 tips for better copywriting

  • advertising copywriting the top ten cliches and why you should avoid them

  • ad copywriting building brand equity one word at a time

  • an seo copywriting makeover turning not into hot part 1 of 2

  • an seo copywriting makeover turning not into hot part 2 of 2

  • are creative stereotypes holding you back

  • are keywords destroying the flow of your seo copy

  • are these internet marketing ebooks hogwash

  • are you asking the right questions in your copy

  • are you content with your e book content five improvements that will hook your readers

  • are you content with your headlines 5 ways to beef up your article title for maximum clickability

  • are you content with your web articles 5 ways to dominate your niche with copy that rocks

  • article marketing what is it and how can i use it to grow my business

  • article writing dos and donts

  • attention deficit sales letter disorder

  • avoid the big advertising mistakes

  • a copywriter never mumbles and other principles of effective ad copy

  • a copywriter speaks hey give me back my pen

  • a copywriting lesson from dr seuss

  • a day in the life of a freelance copywriter

  • a free lesson on how to easily write ads that are guaranteed to make you money

  • a lesson from the apprentice that can make you a master

  • a lesson in advertising from the eighteenth century

  • a quick and easy way of getting more customers from every single ad you write guaranteed

  • back to the copywriting basics

  • become a ghostwriter

  • becoming a ghostwriter

  • boost your b to b marketing copy 3 major copywriting blunders and how to correct them

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  • calls to action making them fit makes all the difference

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  • case in point what you need to know about link popularity

  • charles brown

  • choosing keywords that bring the best results

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  • copywriting for seo

  • copywriting for the non english speaking audience

  • copywriting is not one size fits all

  • copywriting makeover its not about you its about them

  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

  • copywriting secrets of the indian mystics

  • copywriting successes and failures a comparison of the good and bad

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  • copywriting that sells

  • copywriting tips for sales generating brochures

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  • cure for boring corporate communications

  • discover your creativity

  • distribute your self published book part 2

  • does your copywriting trigger what makes your visitors buy

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  • dont neglect the power of repetition

  • do you make this big mistake writing your articles

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  • features vs benefits the mystery revealed

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  • five essential steps to set up your authors web site

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  • five sections of your copy guaranteed to get read

  • five steps to online copywriting success

  • fixing bad web site copy

  • fond of autoresponders write em right

  • freelance copywriting advice 1 take the scary jobs

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  • freelance writers how to partner with your competition

  • freelance writing on the internet

  • getting looked over without getting overlooked

  • getting people to part with their money the old fashioned way

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  • hello niche marketing enthusiasts

  • heres a little known secret to writing copy for serious copywriters only

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  • hiring a great copywriter

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  • how using a drop capital increased my ebook sales by 40

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  • index

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  • is it time for a copy facelift

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  • is your copy upside down

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  • its time to start that swipe file

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  • master headline creation in 3 easy steps

  • maximizing the effect of your freelancers bio

  • maximizing the effect of your freelancer s bio

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

  • need a great idea feed your brain

  • need a new idea try changing your perspective

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  • the world s most powerful marketing tool

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  • to write your own copy or not to write your own copy that is the question

  • transform your home page to pull sales with passion copywriting

  • understanding the buying process can increase your sales

  • understand your buyers pathway

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  • wild bill s top 30 copy writing principles

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