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How Using A Drop Capital Increased My Ebook Sales By 40%
You will often find me with my head in a book, studying the marketing and copywriting experts from the past. It was whilst reading one such book, that I discovered how using a drop capital, can increase readership of advertising. The book was:...
Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions
There are many tactics and techniques that go into converting visitors into buyers. However, this article will prove to you why creating an “interactive” sales letter will be the most critical weapon in your modern marketing arsenal to accomplish...
Long Copy Sales Letters on the Web: Hype or Not?
I have written before about long sales copy on the web. But I have more to say on the subject. First, let me be clear about what I’m saying here. I’m not talking about long content pages within dozens of other pages on a site. I’m talking about...
Need a New Idea? Try Changing Your Perspective
One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then....
“Super Adjectives” Boost the Power of Your Copy
By Karon Thackston © 2004 http://www.learn-copywriting.com Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are...
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When "Less" Is More... When It Comes To Writing Your Sales Copy
Today we're going to wrap up our discussion about these 5
critical copywriting techniques you must be using in "5 Ways To
Give Your Prospects A Much-Needed Break!"
O.K.?
Let's just go over the 3 items we've already discussed:
1. Writing compelling sub-headlines, strategically placed
throughout your sales copy!
You must use at LEAST one per written page.
2. Using compelling bullets to firmly and confidently state or
re-state the benefits of your goods or services!
3. Making sure you're alternating bold copy with the "normal"
copy in your bullets, to provide your prospects with
"eye-relief" and to emphasize the critical parts of your sales
copy!
And finally...
4. You must be writing in short sentences, made up of basic
ideas!
See, you DON'T want to be delivering more than one point at at a
time when you're talking to a prospect -- because in a sales
letter, if they haven't had time to digest your first item...
and they you hit 'em up with the second item anyway...
They're going to be confused.
And confusion, like "delay"...
Is The Death Of A Sale!
If you're prospect's confused, they'll bail on you faster than a
lawyer bails on his client as soon as he's ran out of money!
You should even use very short sentences when you need to.
Like this!
Make sense?
5. And lastly, use short paragraphs as well.
Just think about it for a second: How annoying is it
when
someone strings sentence after sentence together when they're
talking to you? Without any interruption. And without making any
kinds of pauses. Even for breathing. Or to ask you if they're
making sense? Doesn' that just drive you nuts?
That's as irritating as nails grating across a chalk board!
By using short sentences and short paragraphs, you're making it
as easy as possible for your reader to digest what you're saying
and get on with it.
Listen, the bottom line is... if you're writing sales copy and
you don't consistently use all these little "tricks"... you're
going to end up writing... a lot MORE sales copy... in exchange
for...
A lot... less... sales!
Now go sell something,
Craig Garber http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right
here at: http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know someone who could benefit from this tip, then
do the right thing and forward this tip on to them, right NOW!
About the author:
If you want to know how to consistently attract a steady stream
of fresh new prospects, who are pre-qualified, eager, and
excited about buying from you, then Craig Garber -- recognized
by his peers as America's Top Direct-Response Copywriter -- can
show you exactly how to do this, step-by-step. Garber's written
winning promotions across a HUGE variety of industries and you
can see them all for yourself on his website at
http://www.kingofcopy.com
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