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19 secrets to making your ad copy more effective
The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains. Ad copy, sales copy, sales letter, copywriting or whatever you want to call it – the goal is the same for every Internet marketing business....
Copywriting for SEO
Someone beautifully quoted, "You can stroke people with your
words".
For a writer, there is nothing more fulfilling then creating a
new piece, an original article that benefits his reader. Writing
anything involves, thought, research,...
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
by Karon Thackston © 2004 http://www.copywritingcourse.com It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way....
The Rich Jerk
Review Of The
Rich Jerk (Reviewed - December 2005)
Quick Summary
Internet Marketing Course
Overall rating - highly recommended - Editor's Choice
The Rich
Jerk
Review
Not too long ago there was a big buzz on...
What’s Wrong With Proofreading?
More Tips For New Writers (Part III)
Writing for your home based business just as important as any other kind of business writing. When you have an online business, you will be judged by the quality of your emails, advertisements, articles etc...
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When "Less" Is More... When It Comes To Writing Your Sales Copy
Today we're going to wrap up our discussion about these 5
critical copywriting techniques you must be using in "5 Ways To
Give Your Prospects A Much-Needed Break!"
O.K.?
Let's just go over the 3 items we've already discussed:
1. Writing compelling sub-headlines, strategically placed
throughout your sales copy!
You must use at LEAST one per written page.
2. Using compelling bullets to firmly and confidently state or
re-state the benefits of your goods or services!
3. Making sure you're alternating bold copy with the "normal"
copy in your bullets, to provide your prospects with
"eye-relief" and to emphasize the critical parts of your sales
copy!
And finally...
4. You must be writing in short sentences, made up of basic
ideas!
See, you DON'T want to be delivering more than one point at at a
time when you're talking to a prospect -- because in a sales
letter, if they haven't had time to digest your first item...
and they you hit 'em up with the second item anyway...
They're going to be confused.
And confusion, like "delay"...
Is The Death Of A Sale!
If you're prospect's confused, they'll bail on you faster than a
lawyer bails on his client as soon as he's ran out of money!
You should even use very short sentences when you need to.
Like this!
Make sense?
5. And lastly, use short paragraphs as well.
Just think about it for a second: How annoying is it
when
someone strings sentence after sentence together when they're
talking to you? Without any interruption. And without making any
kinds of pauses. Even for breathing. Or to ask you if they're
making sense? Doesn' that just drive you nuts?
That's as irritating as nails grating across a chalk board!
By using short sentences and short paragraphs, you're making it
as easy as possible for your reader to digest what you're saying
and get on with it.
Listen, the bottom line is... if you're writing sales copy and
you don't consistently use all these little "tricks"... you're
going to end up writing... a lot MORE sales copy... in exchange
for...
A lot... less... sales!
Now go sell something,
Craig Garber http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right
here at: http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know someone who could benefit from this tip, then
do the right thing and forward this tip on to them, right NOW!
About the author:
If you want to know how to consistently attract a steady stream
of fresh new prospects, who are pre-qualified, eager, and
excited about buying from you, then Craig Garber -- recognized
by his peers as America's Top Direct-Response Copywriter -- can
show you exactly how to do this, step-by-step. Garber's written
winning promotions across a HUGE variety of industries and you
can see them all for yourself on his website at
http://www.kingofcopy.com
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