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5 Insider Secrets to Million Dollar Sales Letters
One of the most important skills you could ever learn is how to write million dollar sales letters. The difference between a killer sales letter and a mediocre one is often the difference between a successful site that earns thousands of dollars...
How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job!
It doesn't matter how new you are to copywriting, or how
old...the fact is, there will be times when you'd feel more
confident with the brains, talent, and experience of a writing
partner.
Perhaps you're writing for a new client who's in an...
How To Get 50% of Your Freelance Fee Up Front --And a Whole Lot More!
This is valuable content from my free online newsletter, the
FREELANCER'S BUSINESS BULLETIN. In the April 2004 issue I shared
with my subscribers the secret to getting at least 50% of your
freelance fee up front, plus a whole host of other...
What's So Different About Writing Web Copy?
To write persuasive web copy, it really is an advantage to know how to successfully write for off-line publications. Because Copywriting techniques that work off-line, also work equally well on-line! We have to make some changes of course to...
Writer's Block Begone
Back when I was in college, I belonged to one of those professional associations for the video industry. (I was a student member.) The monthly newsletter had a column called "Writer's Block." Although called Writer's Block, no one ever wrote about...
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Why Should I Bother With Optimised Copywriting?
It's no good having a creative, individual website with brilliant, informative copy if customers can't find you on the internet. On the other hand, it's also detrimental if you have a website that can be easily found (has a high ranking) but people become bored and alienated reading it.
Producing effective online copywriting is a creative process blending art and science in a balanced technique combining many different elements. This integration of disciplines is required to satisfy both the technical and the aesthetic objectives of a website.
Optimised online copywriting should ensure that your website is:
• highly readable to your viewers
• highly visible to the search engines, and thereby
• commercially successful for you.
Many people and businesses don't have the time to actually write web copy themselves. Freelance copywriter can furnish you with keyword-rich, highly original web content to enhance and improve the quality of your web site with the aim of transforming more of your visitors into customers.
Rarely will you get a second chance to engage your customer's attention, so your first shot must be formatted for maximum sales potential, catching the eye of the search engine robot as well. But not too much... Going overboard in favour of the search engines can earn you a penalty from Google.
Search engines provide a way for potential customers to find you on the internet. People type a keyphrase or keyword into a search engine, such as Google, Yahoo or MSN (or one of the many other popular engines) and this returns a page of listings - web page suggestions for that particular phrase or word. Obviously, you want your website to feature highly in this list.
Optimised online copywriting specifically targets the words and phrases people are using when searching for a product on the internet (Search Engine Marketing (SEM), keyword research). You want to make sure your website stays at the top of the listings so people go to your website before others. With targeted copy in place, search engines are more likely to index your web site on page one than if it does not include keyword-rich copy. This is an ever more important issue when dealing with Google,
the leading search-engine today.
To rank highly in the search engines the words on your web pages should never be an afterthought, but should be included right at the beginning in the original design of your website. Content development is the most valuable asset web developers can utilise in the bid for productive, successful search engine optimisation and Search Engine Marketing (SEM).
Hiring a professional copywriter is a wise investment in your business future. Even if you don’t want to optimise your site you should make sure that the words on your site are reasonable, enticing, spelled correctly and artfully arranged to engage attention. Just because you can type letters or write some emails doesn't mean you can write the copy for your website. It’s usually how people determine whether the website is a scam or the genuine article. Your website’s credibility takes a nose-dive if the spelling is wrong or the grammar is incorrect, or it just sounds like bad, clumsy English. People will not trust your content.
Within the search engines new technologies and algorithms are being developed all the time to make search methodologies smarter, more astute. It's never a coincidence when someone types in a search phrase and your website is indexed highly on the page. Keyword rich online copywriting is a significant and critical component in gaining high rankings on the search engines.
Recently, Google has been pioneering a new trend of intelligent search engines which are not attracted by mere repetition of words throughout the text, but which look for meaning, attempting to make grammatical sense of the information, trying to understand what the web page is actually saying. This is forcing webmasters to improve the content on their web pages or suffer the consequences. The old saying has never been more relevant: "content is king."
About the Author: Jackie Griffiths is a Senior Copywriter at Freelance Copy: http://www.freelance-copy.co.uk ...and loves her job.
Source: www.isnare.com
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| Copywriting . Net |
| Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
| www.copywriting.net |
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| Copywriting - Wikipedia, the free encyclopedia |
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| en.wikipedia.org |
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| Copywriting - SEO Copywriting - Learn copywriting |
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| Copywriting 101 | Copyblogger |
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| The Copywriting Site - Free information, tips, and tricks on ... |
| The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing. |
| noriainternational.com |
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| Copywriting courses. Become a copywriter. |
| Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter. |
| www.inst.org |
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| Advertising & Online Copywriting, Search Engine Copywriting ... |
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| www.marketingwords.com |
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| Free tutorials on copywriting, web content, advertising, internet ... |
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| www.adcopywriting.com |
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| Copywriting: See what people are saying right now on Technorati |
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| Advertising Copywriter, Website Copywriter, SEO Copywriter ... |
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| Copywriting |
| Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter. |
| advertising.about.com |
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| Copywriting Secrets - Master Copywriter - Killer Copy Writing |
| FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ... |
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| Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ... |
| Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter. |
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| Getting Real: Copywriting is interface design - Signal vs. Noise ... |
| Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ... |
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| Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
| Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ... |
| www.amazon.com |
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| Michele PW |
| Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
| www.writingusa.com |
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| Pages tagged with "copywriting" on del.icio.us |
| Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ... |
| del.icio.us |
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| Online Copywriting: Subscribe to the Excess Voice Newsletter |
| Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
| www.excessvoice.com |
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| Linda Westphal, Freelance Advertising Copywriter |
| Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
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| Copywriting: Projects on Elance |
| Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
| www.elance.com |
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