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Coming Soon - You're Outsourced, Too!
How do you feel about outsourcing jobs? Whether for it or against it, most people I speak to have fairly strong feelings about its use. Some hope that regulations or changes to the tax codes will stop businesses from using it. They hope to see...
Creativity Management eliciting Dominant Ideas
One of the most useful methods of generating ideas is to elicit the dominant ideas or assumptions of an endeavour. Each dominant idea in turn then acts as the root to a pathway from which other ideas can be elicited. This is akin to creating a...
Innovation Management radical innovation
One of the common concepts in innovation is the idea of radical creativity. That innovation is only truly innovative if it is radical. But how do we define radical?
Creativity can be defined as problem identification and idea generation...
Ten Ways to Avoid Burnout
Business Week October 3, 2005 recently ran an article entitled
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Why Selecting Candidates Who FIT the Job Is Critical!
Anyone with the responsibility for hiring or promoting employees
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Are You Making These Press Release Mistakes?
You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list of media contacts.
But before you hit that "send" button, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blow it over an easily corrected mistake.
Some of these may seem painfully obvious. Alas, even the obvious gets overlooked from time to time (even from professionals I know, I've made my share of mistakes) so it's always a wise idea to take a few moments to double check that your release is up to snuff before sending it out into the world.
1. Is your release newsworthy? In other words, does it answer the question "Will this interest my readers?" Remember, media people are interested in one thing keeping their readers happy. Make sure your idea is something that will do just that.
2. Is the headline compelling? Will it encourage media people to actually read the story? If the headline doesn't interest them, chances are they aren't going to take the time to read the rest of the release. And you've just missed your opportunity.
3. Is the first sentence (the lead) compelling? Like the headline, if the first sentence doesn't grab their attention and persuade them to keep reading, chances are your release will be headed to that famous circular file. (Otherwise known as the trash can.)
4. Is it written in third person? In other words, use "he/she/they." No "you" or "we."
5. Is it less than a page? Media people don't have time to read long press releases. Unless you have a darn good
reason, keep it less than a page. For that matter, even if you do have a darn good reason, still keep it less than a page.
6. Are there grammatical or spelling errors in your release? Trust me, these are professionals. They'll catch your errors. And those errors won't leave a very good impression. At the very least use your word processing's spell checker, but hiring a proofreader is an even better solution. Or you could simply have someone you trust read it. But definitely do something.
7. Do you have your contact information on the release? Media people are on deadline. They dont have time to search for your contact info if they need clarification or a quote from you. Make it easy for them put your contact info in a prominent place.
8. Do you have any sales copy in there? Reminder: Press releases don't go to the advertising department they're for editorial. And editorial doesn't look very kindly on sales pitches. Nix the promotional copy and just focus on content if they use your story, they'll put your contact info in there.
While there are no guarantees with publicity, making sure your release follows this checklist will go a long way to garnering you publicity.
About the Author
Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing, marketing and creativity agency. She offers two free e-newsletters that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at http://www.writingusa.com. Copyright 2005 Michele Pariza Wacek
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| Creativity - Wikipedia, the free encyclopedia |
| Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ... |
| en.wikipedia.org |
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| Creativity For Life |
| An exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken creativity in daily life. |
| www.creativityforlife.com |
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| AdCritic.com: Commercial Ads |
| FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ... |
| www.adcritic.com |
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| National Curriculum in Action - Creativity - |
| Ordering Creativity packs: print and video materials. This website gives practical ideas on how to promote pupils' creative thinking and behaviour. ... |
| www.ncaction.org.uk |
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| Ten Steps for Boosting Your Creativity |
| Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ... |
| www.jpb.com |
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| Category:Creativity Techniques - Mycoted |
| This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ... |
| www.mycoted.com |
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| Creativity at Work: The interplay of business, art and science |
| A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ... |
| www.creativityatwork.com |
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| Crayola Creativity Central |
| Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ... |
| www.crayola.com |
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| Pages tagged with "creativity" on del.icio.us |
| All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ... |
| del.icio.us |
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| Creativity Web - Resources for Creativity and Innovation |
| Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ... |
| members.optusnet.com.au |
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| gapingvoid: "cartoons drawn on the back of business cards": how to ... |
| So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ... |
| www.gapingvoid.com |
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| Creativity Quotes | Creativity Quotations | Creativity Sayings ... |
| Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ... |
| www.wisdomquotes.com |
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| Ideas by Creativity Pool |
| A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life. |
| www.creativitypool.com |
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| CREATIVITY |
| Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ... |
| www.quantumbooks.com |
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| Creativity Tools, Creative Solutions & Creative Problem Solving ... |
| This page explains a wide range of techniques which can help you generate creative solutions to your problems. |
| www.mindtools.com |
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| The 6 Myths Of Creativity |
| A new study will change how you generate ideas and decide who's really creative in your company. |
| www.fastcompany.com |
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| CreativeClass.org |
| Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
| www.creativeclass.org |
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| TIP: Concepts |
| The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
| tip.psychology.org |
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| American Creativity Association (ACA) |
| An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
| www.amcreativityassoc.org |
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| CREAX - Portal for creativity and innovation |
| A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
| www.creax.net |
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