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Beyond Brainstorming – Large Groups
When leaders, consultants and managers require ideas, they automatically tend to herd people into a room and conduct a (usually ineffective) brainstorming session. One reason for their ineffectiveness is a failure to consider the impact of group...
Five Ways To Boost Your Initiative FAST!
*Article Use Guidelines* This copyrighted article is free for you to use as content in opt-in publications, or on your Web site. When you use it in opt- in publications, or on a Web site, please include the resource box. However, please do not...
How to Turn Idea Squashers into Possibilities
By Steve Brunkhorst http://www.AchieveEzine.com Managing a small business continues to become more challenging. However, history has shown that resourceful business owners will succeed. They will prosper, turning disadvantages into advantages by...
Increase Your Buying Power With Capital Gains Reinvestment
Increase Your Buying Power With Capital Gains Reinvestment When it comes to selling property capital gains reinvestment can be an important strategy for homeowners and commercial and business owners. The Internal Revenue Service requires capital...
Innovation Management
Innovation is different and distinct from creativity in that it is idea selection, development and commercialisation as opposed to creativity, which is problem identification and idea generation. The core issue with innovation management is,...
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How to create ideas of products... and business opportunities
A lot of big inventions were discovered " by chance ". Let's
take the case of the penicillin. In 1928 the scholar Alexander
Fleming discovers it after to have forgotten a culture of
mushrooms in his laboratory. He notices that a mildew that had
developed (Penicillium notatum) killed all the bacteria around
the mushrooms. 17 years later he shared the Nobel price of
medicine.
Another example, the discovery of Velcro. While taking a walk in
the mountains, Georges De Mestrallet, engineer, is irritated by
the small balls of a plant that hang themselves to its clothing
and to the hairs of his dog. The tiny hooks of the seeds of
bardane that it observes to the microscope give him the idea of
the closing Velcro.
Velcro has become a multinational corporation.
There are hundreds of examples of this type as the history of
the Archimedes principle discovered in his bath, the apple of
Newton (universal gravitation) or the post-it and its adhesive
that sticks and puts back itself, etc.
These examples show that persons in contact with a circumstance,
capitalize on that by making their creativity work.
This astonishing faculty carries a name:
The serendipity, or the creative exploitation of the unforeseen.
1) The serendipity is the art to do a happy encounter and to
exploit this position to your advantage. As the history of the
Mc Donald's hamburger restaurants. Ray kroc, salesman of
milk-shake machines, fascinated by the concept, encounter the Mc
Donald's brothers, convince them to let him take care of the
franchising and some years later repurchases the rights of their
corporation for 2.7 million us dollars. You know the
continuation...
2) This is the faculty to find by chance something else that
what is looked for. As these researchers working on a medicine
destined to heal chest throat infection. They discover a
secondary one very special effect: the priapism. You know the
name of the product: the Viagra.
3) This is also the capacity to discover or invent by the
recuperation and the creative exploitation of the consequences
of an accident a priori unfortunate. As the history of a
researcher of 3-M that discovers which will become " scotchgard
" - the anti-smirch product for fabrics of 3-M - while dropping
a fluoride solution on one of her tennis shoes. It was
impossible to withdraw the spot whatever the solvent. Phenomenal
success.
Without the knowledge, I have applied myself the principle of
serendipity. That happened during the heat wave of 2003 in
Europe.
You know, I'm teacher in a driving school. We don't have air
conditioning in the car. The boss finds it too expensive...
During 8 long hours I had to sit in an overheated car! From 12
AM to 8 PM: the hottest hours. Terrible!
Here you can see the third example of serendipity. A crisis
situation force your creativity... If you want. But you have to
be aware of its course. Otherwise you pass by this business
opportunity.
In order to find a solution to refresh myself, I forced my
imagination. Because I suffered terribly. Gas atomizers are
really good and refreshing but Too expensive and not reusable. I
could empty a
whole gas bottle a day...
A trigger sprayer is not easy to use, particularly when spraying
your face. Moreover too bulky to carry or to place in a
reachable spot, as the door of the car.
I didn't find a little spray you can unscrew with a Jet strong
enough to spray as easy as gas atomizer. And perfume sprays are
no strong enough and too little.
I wanted a water spray supple and resistant, large enough to use
without being afraid to miss water when you need it the most. A
water spray you can choose to fill with mineral or running
water, easy to carry and so as not to feel against your body
when worn. And last but not least, a water spray cheap and
reusable.
While looking for a packing corporation, - again a " chance " -
I fell on a manufacturer of plastic pouches that corresponded
exactly to the qualities that I looked for, for my spray idea.
Some months later, the spray Pssshiiit was born.
How to develop your serendipity?
We are surrounded by consumer goods. Take advantage of this
abundance of products around you. Become a difficult consumer.
Criticize the products that you employ, find their defects, and
then make your creativity work so as to find a solution.
Once the solution found, there is two exploitation
possibilities:
1) You exploit yourself the new idea, as I did it myself.
2) You sell the idea. If the idea is patentable, make patent
request in your country. If you do it yourself the gaits of a
patent deposit, the price is very reasonable and it's not so
complicated as you think. You have a year to find a contractor
interested by the purchase of your patent.
Some thousands of dollars are always good to take. You don't
risk a great deal. To the worse one, you wasted your time.
You also can force the principle of the serendipity while trying
to find another application for a product. The improvement of a
product can be applied to other domains. For example while
looking at a biro on which was set up a movable clip to set it
up to a pocket, I thought that it would be interesting for a
manufacturer of pencils to place one of these movable clips in
the can of pencils so as to take on yourself. In fact, a pencil
never can be taken in a pocket under penalty of to perforate it.
I think actually that while being opened to the serendipity,
while being conscious of his existence, you can provoke it.
Remain opened and attentive to its exterior demonstrations. See
how you can take advantage directly of an experience that can
appear unpleasant previously.
I am of those that do not believe in hazard. All what surrounds
us is energy. Our thoughts also are energy. You provoke the
exterior experiences that you are more useful, good or bad. Free
to you to take advantage of the experience given to you or to
let the occasion go hang...
About the author:
About the Author:
Aurian d'oultremont is the manager of Pssshiiit, an original
mineral water spray freshener for sunny holidays. It combines
all the advantages ( reusable, flat, cheap ) of gas atomizers
without its inconvenience ( expensive, bulky).
http://business-opportunity.pssshiiit.com?art1
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Creativity - Wikipedia, the free encyclopedia |
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Creativity For Life |
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AdCritic.com: Commercial Ads |
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National Curriculum in Action - Creativity - |
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Ten Steps for Boosting Your Creativity |
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Category:Creativity Techniques - Mycoted |
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Creativity at Work: The interplay of business, art and science |
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Crayola Creativity Central |
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Pages tagged with "creativity" on del.icio.us |
All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ... |
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Creativity Web - Resources for Creativity and Innovation |
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ... |
members.optusnet.com.au |
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gapingvoid: "cartoons drawn on the back of business cards": how to ... |
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ... |
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Creativity Quotes | Creativity Quotations | Creativity Sayings ... |
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ... |
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Ideas by Creativity Pool |
A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life. |
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CREATIVITY |
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ... |
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Creativity Tools, Creative Solutions & Creative Problem Solving ... |
This page explains a wide range of techniques which can help you generate creative solutions to your problems. |
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The 6 Myths Of Creativity |
A new study will change how you generate ideas and decide who's really creative in your company. |
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CreativeClass.org |
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
www.creativeclass.org |
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TIP: Concepts |
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
tip.psychology.org |
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American Creativity Association (ACA) |
An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
www.amcreativityassoc.org |
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CREAX - Portal for creativity and innovation |
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
www.creax.net |
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