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Forget It! It's Too Hard To Measure
A few words about the public relations measurement challenge. Oh, I don’t know. I feel pretty good about the way some of us measure public relations results. I mean how can you measure the results of an activity more accurately than when you...
Opportunity Will Knock, If It Can Find the Door
Is your home office a spare room full of whatever doesn't fit anywhere else? Does your daily commute end with winding your way through a corporate maze to your own crowded cubicle? Do you sit down at your desk and push piles of papers aside to...
Ten Strategies for Delivering a Memorable Public Speech
These ten attributes will support you in creating an empowering public speech that is motivating, captivating, and memorable. "A speech is poetry: cadence, rhythm, imagery, sweep!" -Peggy Noonan These ten attributes will support you in...
Thinking Vacation? Come home to Hotelconxions for Cheap hotel reservations
Find from thousands of newly added cheap hotels for New York or luxury hotels USA. Book Discount hotel room in US with our creative hospitality-marketing agency. Experience the richness of simple and secure online hotel booking process through...
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who...
 
Business Names Can Bring Good Fortune

Judging only from the name, which company comes across as more crisply efficient, Order Out of Chaos or Ockahochee Organizers, Inc.?

Which business seems more innovative, Kabloom or Finest Flowers?

Which consulting firm seems more dependable, RP&G Consulting Partners or Skyhunters Consulting?

A company name can influence perceptions - attracting or repelling not only customers but also media people and joint venture partners. It does so through these and other factors:

* the style of the name

* how the name comes across to the ear

* the length of the name

* the personality it conveys

* any explicit or implicit message the words convey

* echoes of famous names and expressions

* associations of component


words or syllables

* associations with a specific era, culture or locale

* its vagueness or specificity

A great name also must steer clear of unsavory reminders or implications. Adolf's Auction House would raise eyebrows in Europe or the U.S. And while Fishkill is a respectable town in New York State, the name Fishkill Florists suggests a regrettable juxtaposition.

Name wisely!

About the Author

Marcia Yudkin is the author of 6 Steps to Free Publicity and ten other books hailed for outstanding creativity. Find out more about her new discount naming company, Named At Last, which brainstorms company names, new product names, tag lines and more for entrepreneurs on a budget, at http://www.NamedAtLast.com

 

Creativity - Wikipedia, the free encyclopedia
Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ...
en.wikipedia.org
 
Creativity For Life
An exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken creativity in daily life.
www.creativityforlife.com
 
AdCritic.com: Commercial Ads
FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ...
www.adcritic.com
 
National Curriculum in Action - Creativity -
Ordering Creativity packs: print and video materials. This website gives practical ideas on how to promote pupils' creative thinking and behaviour. ...
www.ncaction.org.uk
 
Ten Steps for Boosting Your Creativity
Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ...
www.jpb.com
 
Category:Creativity Techniques - Mycoted
This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ...
www.mycoted.com
 
Creativity at Work: The interplay of business, art and science
A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ...
www.creativityatwork.com
 
Crayola Creativity Central
Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ...
www.crayola.com
 
Pages tagged with "creativity" on del.icio.us
All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ...
del.icio.us
 
Creativity Web - Resources for Creativity and Innovation
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ...
members.optusnet.com.au
 
gapingvoid: "cartoons drawn on the back of business cards": how to ...
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ...
www.gapingvoid.com
 
Creativity Quotes | Creativity Quotations | Creativity Sayings ...
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ...
www.wisdomquotes.com
 
Ideas by Creativity Pool
A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life.
www.creativitypool.com
 
CREATIVITY
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ...
www.quantumbooks.com
 
Creativity Tools, Creative Solutions & Creative Problem Solving ...
This page explains a wide range of techniques which can help you generate creative solutions to your problems.
www.mindtools.com
 
The 6 Myths Of Creativity
A new study will change how you generate ideas and decide who's really creative in your company.
www.fastcompany.com
 
CreativeClass.org
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development.
www.creativeclass.org
 
TIP: Concepts
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ...
tip.psychology.org
 
American Creativity Association (ACA)
An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ...
www.amcreativityassoc.org
 
CREAX - Portal for creativity and innovation
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience.
www.creax.net
 
 

 
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