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"A Professional's Mind Set To Making It Online"
Does the seasoned professional have a "leg up" on the rest of us? Not necessarily. People who have had distinguished professional careers in other businesses may have a distinct advantage over the masses if they are common sense smart, but they...
Business Names Can Bring Good Fortune
Judging only from the name, which company comes across as more crisply efficient, Order Out of Chaos or Ockahochee Organizers, Inc.? Which business seems more innovative, Kabloom or Finest Flowers? Which consulting firm seems more dependable,...
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Business Names Can Bring Good Fortune

Judging only from the name, which company comes across as more crisply efficient, Order Out of Chaos or Ockahochee Organizers, Inc.?

Which business seems more innovative, Kabloom or Finest Flowers?

Which consulting firm seems more dependable, RP&G Consulting Partners or Skyhunters Consulting?

A company name can influence perceptions - attracting or repelling not only customers but also media people and joint venture partners. It does so through these and other factors:

* the style of the name

* how the name comes across to the ear

* the length of the name

* the personality it conveys

* any explicit or implicit message the words convey

* echoes of famous names and expressions

* associations of component


words or syllables

* associations with a specific era, culture or locale

* its vagueness or specificity

A great name also must steer clear of unsavory reminders or implications. Adolf's Auction House would raise eyebrows in Europe or the U.S. And while Fishkill is a respectable town in New York State, the name Fishkill Florists suggests a regrettable juxtaposition.

Name wisely!

About the Author

Marcia Yudkin is the author of 6 Steps to Free Publicity and ten other books hailed for outstanding creativity. Find out more about her new discount naming company, Named At Last, which brainstorms company names, new product names, tag lines and more for entrepreneurs on a budget, at http://www.NamedAtLast.com

 

Creativity - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
Creativity For Life
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AdCritic.com: Commercial Ads
FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ...
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National Curriculum in Action - Creativity -
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Ten Steps for Boosting Your Creativity
Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ...
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Category:Creativity Techniques - Mycoted
This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ...
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Creativity at Work: The interplay of business, art and science
A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ...
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Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ...
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Creativity Web - Resources for Creativity and Innovation
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ...
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gapingvoid: "cartoons drawn on the back of business cards": how to ...
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ...
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Creativity Quotes | Creativity Quotations | Creativity Sayings ...
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ...
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Ideas by Creativity Pool
A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life.
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CREATIVITY
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ...
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Creativity Tools, Creative Solutions & Creative Problem Solving ...
This page explains a wide range of techniques which can help you generate creative solutions to your problems.
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The 6 Myths Of Creativity
A new study will change how you generate ideas and decide who's really creative in your company.
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CreativeClass.org
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development.
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TIP: Concepts
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ...
tip.psychology.org
 
American Creativity Association (ACA)
An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ...
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CREAX - Portal for creativity and innovation
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience.
www.creax.net
 
 

 
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