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5 deadly business mistakes most entrepreneurs make and how you can avoid.
1. Failure to have an exit strategy.I'm amazed when most people get started in business for the wrong reasons. Maybe because they want to make money or they want to be their own boss. Or maybe they lost their job or their boss fired them,and they...
Basket Making Can Be Therapeutic
Basket making has proved to be therapeutic and therapy for
stress relief. Baskets are useful and decorative. People
love to have baskets at home because they are handy to store
things like fruit and magazines, they make beautiful...
Team Building Seminars: Why New Teams Struggle
With over 25 years of research and experience, we have observed countless groups struggle with activities in our Team Building Seminars. These groups all had the same common denominators, whether they were strangers or intact work teams, that...
Team Success with “Innies”: Why You Want Them on Your Team and How to Help Them Excel
Everyone knows, works or lives with “innies.” Who are they and what can they do for your team? Let’s find out! “Innies” are those quiet, reserved folks who take time to think before they comment. You will find that they adore being by themselves,...
The Do's And Don'ts Of Launching A Small Business Website
Launching a new small business website is often a long and painstaking process. And for most small businesses, the endeavor rarely ends in success. The terrain is mapped with freelancers, firms, and consultants that don’t offer the same services and...
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How To Brand Your Home Based Web Business
"A coke and a smile!"
I would be willing to bet that just about everyone today
recognizes this slogan.
Branding is the process by which you associate in peoples minds a
name, slogan, or logo with a product. Included in the association
are all of the ideologies for which your business stands for. For
instance, suppose you own a publishing company called "The Writer
Writes", with a particular type of fountain pen and paper as your
logo. You focus all of your efforts only on resources for writers
who want to develop a strong literary style writing only about
what they know as fact. Over time, your logo and name will
automatically conjure up images of a place to go to publish your
informative writing. You have "branded" your business. The power
is now simply in the logo and name. Simply plastering your logo
everywhere you can find is advertisement enough.
So, how can you brand your business?
(1) Try giving away free reports and articles. Because everyone
is looking for content, and everyone will take something that is
free, you really can't lose here. Better yet, this technique is
viral, meaning that your articles and reports will frequently be
passed from person to person.
(2) Stick with a slogan, logo, and theme. Don't keep changing
things around. Remember, branding involves memory. You want
people to remember you and your site. Don't make them work for
it.
(3) Hold contests for free giveaways. We all live our life to
some degree on hope. By holding contest, with no strings
attached, people will flock to sign up and at the same time will
be exposed to your business name and logo.
(4) Target a niche. Pay attention to what type of visitors are
arriving at your site. Are they doctors, lawyers, stay at home
moms, high school students, or other online marketers? This will
provide insight into what type of brand you should strive for.
The easiest way to brand your business is to narrow your field of
view
and reach a very specific target that is relatively
untouched by the competition. This way the only thing that people
see is you.
(5) Create a new category. If you can create a new category
around your home based business your "brand" will be catapulted
into an advertising frenzy. The hardest thing about search engine
marketing these days is the competition. By placing yourself in a
category that is untouched you eliminate any competion, at least
for a while. By the time the competition arrives, your
business, not theirs will be lodged in peoples minds.
(6) Newspaper and magazine advertisements can be used to create a
brand. Each is always looking for fresh new content. If you are
truly standing out from the competition, even with just a new
angle on an old product, exposure in newspapers and magazines
will really help lock your business into the minds of consumers.
If making millions on the internet were really as easy as many
preach we would all be living in Tahiti drinking frozen drinks
all day. The reality of the matter is that it takes time,
creativity, and perseverance. Branding will not necessarily
happen overnight. But the payoffs can be huge. At the beginning
of your online ventures come up with a plan. Think big. Think
about how your business will grow, new markets you may be able to
target, and what you would like people to remember when they hear
your name or see your logo. Then fit all of these things in a
little at a time.
About the Author
Dan J. Fry is an independent researcher and owner of
e-Kinetic.com, a site devoted to providing resources for small
budget home businesses. He has a PhD in Physics and is married
with two daughters and two cats. Subscribe to his free E-Zine on
home business resources at mailto:e-kinetic@GetResponse.com or by
visiting his Infopreneur Home
Based Business Resources and Tips site. He can be reached at
mailto:comp@e-kinetic.com .
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| The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
| tip.psychology.org |
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| An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
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