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How to Build Your Online Real Estate Business
How to Build Your Online Real Estate Business Website How to Build Your Online Real Estate Business
(c) Caterina Christakos 2003
Building your online real estate business takes
more than designing a pretty website. It takes
research,...
How To Make Your Dollars Work For You
Before a person can even take the first step toward making a fortune, you must know yourself as an investor. Before you can even start, you must come to task with where you stand at the present time and before trying to chart a path, design a plan...
Innovation Management – generating better ideas
One valuable debate is whether creativity can be developed and improved – or in other words, is it possible to generate better ideas? There are a number of reasons to believe that creativity can be developed, some of which include:
...
Innovation Management – Ignoring Content
A useful approach when generating ideas is simply to ignore content. Evaluating content is a hindrance rather than an enhancer. If the people who wrote Red Riding Hood had realised the number of interpretations and analysis it was going to receive,...
Lateral Thinking, Logical Thinking, Applied Creativity
Certain processes enhance creative output and others enhance innovative output. Defining creativity as problem identification and idea generation and innovation as idea selection, development and commercialisation...
The start of the...
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Numbers Low? Your Sales Team CAN Survive A Recession!
© 2002 Kathi Graham-Leviss
http://www.xbcoaching.com
When companies begin tightening the reigns on spending due to a recession, you really have to put your sales skills to the test. That one simple transaction becomes a tennis match of offer and counter offer that can lead to a failed closing if you aren’t careful. However, with a little creativity, you can still make your goals even during slow economic times.
1. Think outside the box. You may have sold your product or service to the same target market for years, but now is the time to stretch your limits. Find ways to develop new relationships and partnerships with existing clients. Also, take a look at your product/service with fresh eyes. Are you missing a market? Is there someone else you could be selling to that you haven’t approached?
I know of a company who provides computer networking solutions. In the past, they only offered installation. Now they are considering bringing in a subcontractor to offer the training clients have requested.
They also previously sold directly to end-users. However, they are now offering their installation services for resale through electricians, video surveillance companies, etc. in order to reach new markets.
2. Expand your relationship with current clients. Look for additional decisions makers within the companies to call on. If the traditional decision maker is someone in advertising or marketing you could also approach others in sales, community affairs or corporate communications for additional business.
3. Let your imagination run wild! Hot ideas sell. You might partner with the promoters of an event in your area to create a special
offer, announce a new use for an “old” product, introduce an “upgrade” program, provide free seminars or training on a new product/service or repackage/reposition an existing offer.
When you provide solutions that meet client goals without costing them a lot of money, you will often find that sales close more quickly and word-of-mouth advertising increases, too.
4. Provide proof of results/benefits. When wallets get tight, people in general will demand firm proof of the results they’ll get or the benefits of their purchase. The “try it and see” attitude largely goes to the wayside during financially difficult periods.
Consider creating a page of testimonials from satisfied clients. You’ll want to include the client’s name, company and contact information in order for it to be verifiable. Also, look for testimonials that are specific about benefits and performance. Knowing others have succeeded while using your product/service will help alleviate some of the concern that occurs during the decision-making process.
The sales environment changes during a recession. You’ll have to think fast and consider the impact on your client more carefully. But with some creativity and imagination, you can provide innovative solutions for your clients while increasing sales at the same time.
About the Author
For additional information about training in the areas of communication, sales, goal setting, team performance, job placement and conflict resolution, contact Kathi Graham-Leviss of XB Coaching, Inc. at http://www.xbcoaching.com today. Also ask about specific workshops and assessments that would be of value to you and your team.
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| Creativity - Wikipedia, the free encyclopedia |
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| en.wikipedia.org |
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| Ten Steps for Boosting Your Creativity |
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| Category:Creativity Techniques - Mycoted |
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| www.mycoted.com |
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| Creativity at Work: The interplay of business, art and science |
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| www.creativityatwork.com |
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| Crayola Creativity Central |
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| www.crayola.com |
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| Pages tagged with "creativity" on del.icio.us |
| All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ... |
| del.icio.us |
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| Creativity Web - Resources for Creativity and Innovation |
| Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ... |
| members.optusnet.com.au |
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| gapingvoid: "cartoons drawn on the back of business cards": how to ... |
| So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ... |
| www.gapingvoid.com |
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| Creativity Quotes | Creativity Quotations | Creativity Sayings ... |
| Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ... |
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| Ideas by Creativity Pool |
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| CREATIVITY |
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| www.quantumbooks.com |
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| Creativity Tools, Creative Solutions & Creative Problem Solving ... |
| This page explains a wide range of techniques which can help you generate creative solutions to your problems. |
| www.mindtools.com |
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| The 6 Myths Of Creativity |
| A new study will change how you generate ideas and decide who's really creative in your company. |
| www.fastcompany.com |
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| CreativeClass.org |
| Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
| www.creativeclass.org |
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| TIP: Concepts |
| The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
| tip.psychology.org |
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| American Creativity Association (ACA) |
| An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
| www.amcreativityassoc.org |
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| CREAX - Portal for creativity and innovation |
| A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
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