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Ashes to Ashes, Bytes to Bytes
She didn't have to die. She was young, she was beautiful, and, yes, she was exciting. Now she's gone, and it was all so unnecessary - so, so senseless!
Dare I say what he did to her? Do I "point the finger" at him? Someone has to, I...
Business Innovation – Tacit Knowledge
Nonaka et al (1995) define knowledge as being tacit or explicit. Explicit knowledge is all that can be codified, easily communicated and explained. Tacit knowledge is everything else - that which is hidden, deep rooted in action, hard to formalise...
Have You Put a Straightjacket on Your Business Potential?
When you mention the words structure, organizational system or
process, most business owners flee. The myth that a formal
structure will restrict creativity, kill flexibility, make the
company too impersonal and lead to bureaucracy is exactly...
Online Marketer On A Mission
How to avoid common online marketing mistakes David Moceri is on a mission. The 28 year old online marketing entrepreneur is determined to avoid the common mistakes made with promoting online business by combining innovative, proven cutting edge...
Radical Creativity From Incremental Creativity – Large Movements From Small Changes
Positive radical movement is the holy grail of nearly every decision maker. Every CEO wants to radically shift his profit and loss statement into the black, every inventor yearns to find the next killer gadget and every screenwriter wants to make...
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Reap Incredible Profit with This Simple Strategy
Why is it some people are incredibly successful at utilizing the power of the Internet in their marketing while others can’t seem to figure out the winning formula?
How often do entrepreneurs and salespeople look for that next magic formula to build their business and increasing revenues, never quite making any of it work? Many people make it much more difficult to succeed than it need be while others know exactly what to do … and they do it.
Ask anyone who has effectively integrated the use of the Internet into their overall marketing strategy and they will tell you success in building your business, both online and off, is about systems. Simple as that.
Developing and utilizing systems is nothing new. Yet, the great search for the pot of gold at the end of the rainbow and getting rich quick continues.
The place you’ll find more gold than virtually anywhere else is in doing something many people just don’t find appealing. It is in developing and maintaining a solid database. Unfortunately, many people don’t find database management sexy enough. So they continually buy into that next secret formula.
Fact is, with a well-groomed database you can increase your revenues and decrease your marketing costs. You can build customer relations and keep your name fresh in the minds of your market by keeping in touch. This establishes excellent position within your market.
Most people would be amazed at how simple it is to build an incredibly profitable database by applying a few simple strategies. Remember, simple is not always easy. It will take time, commitment and focus.
Bigger is not necessarily better when it comes to your database. Depending on your industry and what you sell you may be well served to focus on the few dozen or few hundred who want to buy from you rather than thousands who don’t care about what you offer.
On
the other hand, there will be situations where building a massive list is exactly what you need to do. Especially if you have mass quantity products you are selling at a very low price. Then you may want to go for the numbers.
Driving traffic to your site is an ongoing process as is building and maintaining your database. If you are serious about using the Internet in your marketing you need to lay the groundwork to optimize your opportunities.
-Develop a fully operational web site -Have a way to capture contact information such as a sign up form -Give people a reason for leaving their contact information such as an Ezine, free report or ebook, an article of interest to your target market or anything that is of benefit to the reader -Develop a series of content driven messages that address your customers’ needs -Keep your name in front of your market consistently without being annoying -Write and distribute articles to various online resources that are pertinent to your market -Create a byline that contains your web address -Do not make the articles a hard sell. Rather, provide information that positions you as a resource before you are a vendor -Develop a list of forums and discussion groups you can participate in -Commit to the long-term.
By focusing on developing a solid database and providing incredible value to your market you can and will achieve success in your business. Guaranteed!
About the Author
Kathleen Gage is an award winning keynote speaker, author and business advisor specializing in marketing and promotions. She is the recipient of the Utah 2004 Giant Step Award for business creativity and success. Access Gage’s FREE eBook Street Smarts eMarketing Tips Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the Competition at http://www.streetsmartsmarketing.com/free-ebook.htm
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Creativity - Wikipedia, the free encyclopedia |
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American Creativity Association (ACA) |
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