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Beyond Brainstorming
When leaders, consultants and managers require ideas, they automatically tend to herd people into a room and conduct a (usually ineffective) brainstorming session. One reason for their ineffectiveness is a failure to consider the impact of group...
Creativity Management – the Value of Frameworks
One of the most valuable tools for maximising idea generation is the use of frameworks. Frameworks break a large task into smaller more manageable pieces but also include the sum of knowledge of previous research.
Creativity can be...
Highs and Lows of a Net Business
In our recent survey to readers of my ezine, The Joy Letter, I was asked to provide a timeline of the ups and downs in building my motivational website, ( www.howmuchjoy.com ). Ah … where to begin? There have been definite highs and lows...
How To Build A successful Hosting Company
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Search Engine Algorithms: It Has Always Been A Cat And Mouse Game
I remember ten years ago when we were designing websites for our
clients that we used to play around with the keywords,
descriptions and a variety of content related methods to help
our customer get a high ranking on Yahoo. In some cases we were
successful enough that not only were all the pages indexed, but
they would come up consecutively.
Undoubtedly, everything has changed over the past 10 years, but
the question still remains the same. Why would we spend so much
time trying to beat the search engine algorithms? The answer is
very simple, we are all trying to make a living, earn money,
support our customers and insure their success. There is indeed
one assumption in this writing. That is to say the website we
are talking about are regular business websites. Not scams, not
fraudulent services, not spam websites. Nothing of the sort,
just everyday normal business websites.
The Internet by its very electronic nature has introduced the
idea of lower cost marketing, more efficient marketing, measured
marketing, and broader marketing. Naturally, a business would
indeed seek these methods to get new and more business.
Considering most businesses are small business, we run into the
issue of not enough time in the day to do the work and certainly
not enough money to outsource the work either. You can read
"Internet Marketing and the Small Business" article at the URL
provided at the end for reference.
Over the years the Big 3 - not automotive - but search engines
Google, MSN and Yahoo have continually tried to provide better
quality responses to visitors searching the web for information.
A noble idea and certainly much faster than the early days of
"Archie" and "Veronica" searching. They have introduced a
variety of methods in this quest with the algorithms. As the
algorithms change, well so do the tactics of Internet marketers
and webmasters. The tactics follow some general rules - how do
we circumvent the algorithms for the success of our clients and
most notably, how do we make it easier, faster, more efficient.
This cat and mouse game can be best exemplified using "Links"
that have become such a crucial part of ranking and popularity.
In the early days it was simple, exchange links with other
websites and the more websites with your link the more popular
your site and therefore the higher your ranking. How tough can
that be? Everyone is now chasing link exchanges; however, the
process is time consuming. Not only to get the link exchange,
but then to ultimately get more traffic to make money "now" (not
tomorrow) is taking time too.
First request for the link exchange, then wait to get a
confirmation, then add their link to your site, send a
confirmation, wait for the response that your link is now on
their site and finally confirm the link. Having done all that,
let us not forget to check every 30 days that the link exchange
still exists at the other website. Therefore, we need to know
the exact url of our link on the other website and keep track of
all this information using....well...something besides hard copy.
Along come services to make this process easier. This would
include software and web based services. These services allow
you to process the link exchange simpler and even go as far as
creating the link web page for you and uploading the web page to
your server. There was still one aspect that was not addressed
with these services and that is the time to
complete the link
exchange. In some cases you're waiting 30 - 60 days. We
certainly are not willing to wait this long to start making
money.
Services now took the process even a step further and link farms
are created. Register your site and put their code on your web
page(s). Voila, you have instant link exchanges and the time for
the process has been eliminated. Now it was strictly waiting for
the search engines to index the information.
As you can imagine, this did not sit well with the search
engines, especially Google. The next step is to modify the
algorithms to identify link farms and other "un-naturally"
occurring links. Yep, the issue of naturally occurring links was
emphasized. You cannot have too many too quickly. You cannot use
link farms. Your links have to be related to your industry.
Inbound only links have a higher value than reciprocal link
exchanges. More rules, regulations and policies being imposed
upon the business, however, each of these rules bring about the
next creativity, specifically about inbound only links.
The idea of selling text links on already high ranking websites
emerges. Websites sell the text links directly or you can use
brokers. Not only can you purchase the text links, but even
within a single website you can have choices of how much to pay
based the ranking of a particular page. You can spend a few
dollars per month, pay mid-range between $25 - $50 or above $100.
Absolutely amazing how many sub-industries were created from the
link exchange process. All the rules, regulations and policies
in an effort to make for the search engines to provide more
quality information to searchers and for website owners to make
more money faster. What a circle-jerk!
The latest development, as you can imagine, is the purchase of
text links is now going to be frowned upon and your site
rankings will be down graded. Unfortunately, I cannot say that
the search engines will do a good job of identifying purchased
links versus legitimate advertising links. Nonetheless, whatever
they do identify and however they decide to identify this it
will hurt you.
So, the cat and mouse game continues. Link exchanges will
probably not have a significant value in the long run. Inbound
links will be scrutinized and these new sub-industries will
refocus upon the next service they can provide to help website
owners make money and do so faster.
Do you see where this is going? It will never end. The search
engines will create impositions. The process will become more
complicated. In the early days it was Meta Tags, then Link
Exchanges. Now we're looking for content, authority websites,
landing pages, comment tags, header tags, image ALT
descriptions, Anchor Titles. It really does not make a
difference. The search engines can throw out any rule,
regulation or policy and there will always be a way around the
"system". After all we are in the electronic medium and there is
nothing that a computer cannot do that money and time cannot
buy!
About the author:
Melih Oztalay is the CEO of SmartFinds Internet
Marketing. SmartFinds Internet Marketing provides a variety
of business internet marketing services including research,
analysis and planning.
"Internet Marketing and the Small Business" article at the URL
provided at the end for reference.
http://www.hsfideas.com/articles/small_business.html
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| Creativity - Wikipedia, the free encyclopedia |
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| members.optusnet.com.au |
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| gapingvoid: "cartoons drawn on the back of business cards": how to ... |
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| Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ... |
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| Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ... |
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| The 6 Myths Of Creativity |
| A new study will change how you generate ideas and decide who's really creative in your company. |
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| CreativeClass.org |
| Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
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| TIP: Concepts |
| The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
| tip.psychology.org |
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| An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
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| CREAX - Portal for creativity and innovation |
| A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
| www.creax.net |
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