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Creativity Management – Organizational Culture
As idea generation is a cognitive activity, it follows that certain environments will inhibit that activity (and expression of) whilst others will foster it.
Creativity can be defined as problem identification and idea generation whilst...
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The common belief is that lack of structure and randomness enhances creative output, whereas in truth, creativity is enhanced when it is organised, systematic and based on highly structured processes. This article will use Episode III of the Star...
Stop Going to Networking Meetings and Get MORE Business
A few days ago I returned from my annual National Speaker's Association (NSA) conference in Atlanta. The educational sessions were OK, the hotel was so-so, and the town was lacking in exciting things to do, but my experience was stellar. How is...
The Five Most Commonly Encountered, Off-putting E-commerce Errors
While getting less public handwringing than during holiday season, the "abandoned shopping cart problem" continues to wreak havoc on online sales. Recently I judged a raftload of sites for the Webby Awards (my second time) and for the...
Which type of entrepreneur are you?
Do you know which type of entrepreneur you are? I didn’t until recently until a fellow entrepreneur asked me the question. She asked me, are you
A) a planned orientated person who concentrates solely on a single business model and will not rest...
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The Sales Trail.....
The Sales Trail..........
www.motivatedentrepreneur.com
Sales & Marketing
The Sales Trail..........
By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting
Everybody’s going selling, selling U.S.A……..
The sales trail can be slow paced or high energy; the way to achieve the success we are looking for is to cover all the bases. Sales management can be very intricate, time consuming, and exhausting. However if all the right tools and elements are brought together the results can be fantastic. As in any other area of our business, we need to develop a plan of action. In today’s society we need to use great forethought and strategizing to meet sales challenges.
Our first step is to create a spider-web diagram or cluster of ideas that contains the categories we would like to focus on. Remember, it is all about getting your sales message across clearly. Here is a good way to start;
• What is our Brand’s Product/Service Message or selling point?
• Develop our message so that we can craft our sales pitch to our target customer.
• Do we utilize cold calling, advertising, word of mouth referrals, a mix of all three?
• How will we deliver our message in the most effective manner through each one of these channels?
When we develop our message, try to find one that brings forth both an emotional and rational response. In order to have an effective sales strategy regardless of what industry we may fall in, we must make sure our sales associates are familiar with our company’s objectives, policies, and feelings on each product or service.
A good way to promote this is by issuing written statements, which clearly define and state the product/service concept, its intended use, and why it is beneficial to the customer. This company wide statement allows our organization to operate with a homogenous understanding of the company’s views on its product/service. This induces a heightened level of creativity throughout sales departments,
and gives them the flexibility of concentrating on their selling techniques and correcting their mistakes while remaining completely confident in the sales material.
When approaching sales, building a solid foundation and a sturdy structure will help increase effectiveness. We need to implement mechanisms that will monitor the progress of our sales teams. Weekly reports and call log files are a great way to stay informed on a regular basis of what is happening within our sales departments. An additional aspect of creating structure revolves around developing internal communications amongst departments or people. The more our sales team is connected to the marketing and advertising departments, the better. In addition, finance is a key element to any sale, and we must be prepared by having done our research on the numbers involved with our product/service.
Once we have established a steady sales stream, it is time to start thinking about increasing our market share. A good place to start is to do some sales research, survey our current customers to learn how they view our company and our products/services. Take these opinions and revamp our sales approach, placing a greater focus on these areas. Increase our sales teams’ productivity by continually re-training our staff on new procedures and methods, while supplying easy access to sales tools and resources. We must constantly review and revise our sales process to stay on top of current trends and remain competitive.
© Copyright 2004-05 by www.motivatedentrepreneur.com
This article may be used digitally on the Internet for reproduction purposes with a direct reference to the article copyright belonging to the Motivated Entrepreneur, Inc.
About the author:
This Article was written by Ryan Hoback. Mr. Hoback is Founder and President of Motivated Entrepreneur Incubation & Consulting. Mr. Hoback's company helps entrepreneurs achieve success by providing assistance starting and growing businesses.
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| Creativity - Wikipedia, the free encyclopedia |
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| en.wikipedia.org |
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| National Curriculum in Action - Creativity - |
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| www.ncaction.org.uk |
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| Ten Steps for Boosting Your Creativity |
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| www.jpb.com |
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| Category:Creativity Techniques - Mycoted |
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| www.mycoted.com |
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| Creativity at Work: The interplay of business, art and science |
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| www.creativityatwork.com |
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| Crayola Creativity Central |
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| Pages tagged with "creativity" on del.icio.us |
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| Creativity Web - Resources for Creativity and Innovation |
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| members.optusnet.com.au |
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| gapingvoid: "cartoons drawn on the back of business cards": how to ... |
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| www.gapingvoid.com |
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| Creativity Quotes | Creativity Quotations | Creativity Sayings ... |
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| Ideas by Creativity Pool |
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| CREATIVITY |
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| Creativity Tools, Creative Solutions & Creative Problem Solving ... |
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| www.mindtools.com |
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| The 6 Myths Of Creativity |
| A new study will change how you generate ideas and decide who's really creative in your company. |
| www.fastcompany.com |
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| CreativeClass.org |
| Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
| www.creativeclass.org |
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| TIP: Concepts |
| The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
| tip.psychology.org |
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| American Creativity Association (ACA) |
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| www.amcreativityassoc.org |
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| CREAX - Portal for creativity and innovation |
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| www.creax.net |
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