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A Baby Is Your Excellent Biz-Mentor, Unless She Is Born Dead
Yeah sure, but what has it gotta do with a baby? A baby business mentor? I hear you ask. We were babies once. From what I can recall, I can recall nothing. None of us can recall what went on when we were babies. Our earliest memory about ourselves...
How I Raised My Credit Score 40 Points in 24hrs. and Saved $658 Month in Interest
It's never easy to talk about credit. Not with friends, not with family, not online, and, most of all, not with myself. Yes, I let a monthly payment go by here and there. I've maxed out my share of credit cards. I've bought cars that I really...
How To Find New Ideas For Your Business
New ideas are the lifeblood of any business so it is important to encourage creativity and to be truly innovative. But creativity and innovation are not the same. Creativity is all about coming up with new ideas, whereas innovation involves...
Look Past the Bottom Line for a Property's Investment Potential
Look Past the Bottom Line for a Property’s Potential It’s unfortunate that many real estate investors tend to look at the bottom line when deliberating about a property, rather than the big picture. The real moneymakers in real estate investments...
The Sales Trail.....
The Sales Trail.......... www.motivatedentrepreneur.com Sales & Marketing The Sales Trail.......... By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting Everybody’s going selling, selling U.S.A…….. The sales...
 
The Sales Trail.....

The Sales Trail..........
www.motivatedentrepreneur.com

Sales & Marketing


The Sales Trail..........
By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting




Everybody’s going selling, selling U.S.A……..

The sales trail can be slow paced or high energy; the way to achieve the success we are looking for is to cover all the bases. Sales management can be very intricate, time consuming, and exhausting. However if all the right tools and elements are brought together the results can be fantastic. As in any other area of our business, we need to develop a plan of action. In today’s society we need to use great forethought and strategizing to meet sales challenges.

Our first step is to create a spider-web diagram or cluster of ideas that contains the categories we would like to focus on. Remember, it is all about getting your sales message across clearly. Here is a good way to start;

• What is our Brand’s Product/Service Message or selling point?
• Develop our message so that we can craft our sales pitch to our target customer.
• Do we utilize cold calling, advertising, word of mouth referrals, a mix of all three?
• How will we deliver our message in the most effective manner through each one of these channels?

When we develop our message, try to find one that brings forth both an emotional and rational response. In order to have an effective sales strategy regardless of what industry we may fall in, we must make sure our sales associates are familiar with our company’s objectives, policies, and feelings on each product or service.

A good way to promote this is by issuing written statements, which clearly define and state the product/service concept, its intended use, and why it is beneficial to the customer. This company wide statement allows our organization to operate with a homogenous understanding of the company’s views on its product/service. This induces a heightened level of creativity throughout sales departments,


and gives them the flexibility of concentrating on their selling techniques and correcting their mistakes while remaining completely confident in the sales material.

When approaching sales, building a solid foundation and a sturdy structure will help increase effectiveness. We need to implement mechanisms that will monitor the progress of our sales teams. Weekly reports and call log files are a great way to stay informed on a regular basis of what is happening within our sales departments. An additional aspect of creating structure revolves around developing internal communications amongst departments or people. The more our sales team is connected to the marketing and advertising departments, the better. In addition, finance is a key element to any sale, and we must be prepared by having done our research on the numbers involved with our product/service.

Once we have established a steady sales stream, it is time to start thinking about increasing our market share. A good place to start is to do some sales research, survey our current customers to learn how they view our company and our products/services. Take these opinions and revamp our sales approach, placing a greater focus on these areas. Increase our sales teams’ productivity by continually re-training our staff on new procedures and methods, while supplying easy access to sales tools and resources. We must constantly review and revise our sales process to stay on top of current trends and remain competitive.

© Copyright 2004-05 by www.motivatedentrepreneur.com

This article may be used digitally on the Internet for reproduction purposes with a direct reference to the article copyright belonging to the Motivated Entrepreneur, Inc.

About the author:

This Article was written by Ryan Hoback. Mr. Hoback is Founder and President of Motivated Entrepreneur Incubation & Consulting. Mr. Hoback's company helps entrepreneurs achieve success by providing assistance starting and growing businesses.



 

Creativity - Wikipedia, the free encyclopedia
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Creativity For Life
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AdCritic.com: Commercial Ads
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National Curriculum in Action - Creativity -
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Ten Steps for Boosting Your Creativity
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Category:Creativity Techniques - Mycoted
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Creativity at Work: The interplay of business, art and science
A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ...
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Crayola Creativity Central
Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ...
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Pages tagged with "creativity" on del.icio.us
All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ...
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Creativity Web - Resources for Creativity and Innovation
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ...
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gapingvoid: "cartoons drawn on the back of business cards": how to ...
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ...
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Creativity Quotes | Creativity Quotations | Creativity Sayings ...
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ...
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Ideas by Creativity Pool
A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life.
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CREATIVITY
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ...
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Creativity Tools, Creative Solutions & Creative Problem Solving ...
This page explains a wide range of techniques which can help you generate creative solutions to your problems.
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The 6 Myths Of Creativity
A new study will change how you generate ideas and decide who's really creative in your company.
www.fastcompany.com
 
CreativeClass.org
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development.
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TIP: Concepts
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ...
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American Creativity Association (ACA)
An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ...
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CREAX - Portal for creativity and innovation
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience.
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