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A Well-Oiled Strategy Machine
Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you...
Are you Scaring away Potential Customers?
When you are trying to make a sale and ask someone to fill out a credit application and new account form, do your potential customers turn around and run to the competition?
Author Michelle Dunn, in her new book "Become the Squeaky Wheel," explains...
Attract Your Dream Customer!
Copyright 2005 Kinesis, Inc. Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don’t need every customer in the...
Customer Relationship Management
Changing consumer attitudes are driving Customer Relationship
Management. Fuelled by Internet induced expectations and an even
increasing mood of self reliance among customers, companies have
to compete in an environment where communication,...
How To Hit The Competition Without Losing The Customer
Get over it! If you run any type of business, you're going to have competitors. Even if your product or service is a unique one, soon you'll have copycat products start surfacing. Competition is therefore just a fact of business life and one of the...
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4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your offer than
actually buy. They might not have bought because of your price,
payment options, or any other possible reason. You will just end
up loosing all these potential lifetime customers. However,
there are many ways you can minimize the loss of these prospects.
One way is to accept barter offers for your product. Maybe the
person can't afford to buy your product. They may have something
you could use in your business or personal life. If the barter
deal isn't fair enough, either of you could add in some cash.
You may not make money but, they might buy other products you
offer.
Another way is to include a negotiation offer at the end of your
ad copy. Tell your reader if there is something they don't like
about your offer, they could contact you and negotiate a
different buying offer. They may not like your price, guarantee,
shipping methods, payment options, etc. You can gain a potential
lifetime customer by being flexible with your offer and
negotiating instead of loosing them.
A simple way to attract lifetime customers would be to give
people a freebie. The freebie should be related to the other
products or services you sell. You may not be getting paid for
the freebie, but you will get a lot more people using one of
your products because it is free. If they are impressed by your
free product there is a high chance they'll buy your other
products in the future.
The last way is to sell your product
at the price it costs you
to produce or buy it. You will usually sell more products at a
lower price than your competition which equals more potential
lifetime customers. You will break even in cost but you'll make
your profit from the upsell and backend products you sell your
lifetime customers.
Quote of the Day:
"A man's mind may be likened to a garden, which may be
intelligently cultivated or allowed to run wild; but whether
cultivated or neglected, it must, and will, bring forth...
Just as a gardener cultivates his plot, keeping it free from
weeds, and growing the flowers and fruits, which he requires, so
may a man tend the garden of his mind, weeding out all the
wrong, useless, and impure thoughts, and cultivating toward
perfection the flowers an fruits of right, useful, and pure
thoughts. By pursuing this process, a man sooner or later
discovers that he is the master gardener of his soul, the
director of his life. He also reveals, within himself, the laws
of thought, and understands, with ever-increasing accuracy, how
the thought-forces and mind-elements operate in shaping his
character, circumstances, and destiny." -- James Allen
About the author:
Thomas Trotts is an expert in Internet Marketing and a true
leader in Work At Home Business Opportunities. He specializes in
SIMPLE Wealth Duplication Systems for Internet Entrepreneurs. To
join his latest and fastest growing Home Business Opportunity
FREE - GO TO: http://HomeBusinessMarketer.com
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