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Informative Articles

Are you Scaring away Potential Customers?
When you are trying to make a sale and ask someone to fill out a credit application and new account form, do your potential customers turn around and run to the competition? Author Michelle Dunn, in her new book "Become the Squeaky Wheel," explains...
Customer Service and Call Center Outsourcing, What's The Buzz?
The buzz is all about customer service and call center outsourcing, also known as BPO (Business Process Outsourcing). According to Gartner, the outsourcing market in Europe has grown with over 6%, BPO with 10%. The market for offshore...
Customer Service Is Still The Key To SUCCESS!
Pick any industry. Who is at the top? How did they get there? I can guarantee the answer to that question is two words: "customer service." Sure, cost is important, variety is important, all those things are important. But when you're new to a...
What is Network Marketing?
Network Marketing, Multi-level Marketing, MLM, Relationship Marketing... These are buzzwords we've all come across over and over again - but what exactly do they mean? How do you market a relationship or a network - and would you want to? And how...
What Your Customers Absolutely Must Know About Your Business
What Your Customers Absolutely Must Know About Your Business No matter how small or new your home business, it is never too soon to start thinking about your brand image. Brand image? You may think that brand image is something that matters for...
 
Customer Satisfaction

When people buy a product or service, what they are buying are the benefits, value and satisfaction afforded by ownership or consumption.

Customer and consumer satisfaction is based on the extent to which their expectations are satisfied through the benefit and value accruing as the result of ownership or consumption.

Part of this also concerns ever-increasing expectations: people now expect ever-greater levels of customer service; no quibble money back guarantees; prompt attention to complaints etc. For larger and more considered purchases e.g. cars, computers - people expect enduring and prompt after-sales service,


maintenance and repairs when necessary.

Once customer expectations have been raised, it's very difficult to reduce them. Customers will expect the problem to be solved, so something has to be conceded in return e.g. a reduction in price, or other form of free extras.

Expert marketers also now understand that it is much easier to keep a customer than to gain one. Yet even these days large companies (reported on media television programmes) still make the same basic mistakes with service.

Is there hope at all?

About the Author

Christopher owns a publishing company.

www.eventdomain.co.uk

 

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ICS: Institute of Customer Service
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International Customer Service Association
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www.icsa.com
 
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Customer service - Wikipedia, the free encyclopedia
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Customer service representatives
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Customer Service Training, Seminars, Coaching, and free articles to improve repeat business, happiness, and professional image.
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azcentral.com faq - Welcome to the azcentral.com help center where you can find answers to azcentral.com and Arizona Republic customer service questions.
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CafePress.com : Help Desk : Customer Service
Email Us Send us an email and we will respond to you within 24 hours. Call Us Toll Free 1-877-809-1659 Customer Service Hours ...
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Customer Service Week - The Celebration Source
Provides how-to information, gifts and decorations for successful Customer Service Week celebrations.
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Nashville - Tennessean.com - Middle Tennessee Customer Services
Customer service, advertising or news-related questions or problems (615) 259-8000. ... (615) 242-7253. Email Customer Service customer @tennessean.com. ...
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Customer Service Institute of Australia - dedicated to Australian ...
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The Globe and Mail: Home Delivery Customer Care: Home
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Customer Service from FLORIDA TODAY
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