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7 Ways to Get Your Customers Saying "Wow!"
Getting a "Wow!" from a customer is not only motivating for you but brings them back to buy. Read how to can get customers saying "Wow!". Just imagine. You have walked out of a shop or put down the phone after purchasing something and your...
Can Point of Sales Systems Really Enhance My Customer's Visit?
You may assume that your guest's experience at your restaurant may be enhanced by a point of sale system. Maybe you had not even though of it. However, the fact is that a good point of sale system can benefit the experience of your guests. So...
CUSTOMERS FOR LIFE… OR DEATH?
This article explores the key to gaining and retaining customers. I parked my car in the lot and began to walk away when I noticed a 4-5 inch cut in my tire. It was large enough and obvious enough to be noticed from several feet away with...
THAT'S ONE NEAT TRICK! TURNING COMPLAINERS INTO LOYAL CUSTOMERS
No matter what business you're in, it never fails. Every so often, you get one of those customers that seems to make an effort to find something to complain about. Maybe they're unhappy with your customer service, accuse you of selling faulty...
The CRM Will Give You the Customer Knowledge You Need
The CRM Will Give You the Customer Knowledge You Need Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be...
 
Getting And Keeping Customers

This is why you have a site in the first place, right? The idea is to make money, to get customers and keep them. There are some things you are going to have to do to accomplish this.

Take a good, hard look at your website. Are there pictures of your product? If so, are the pictures clear and easy to see? If a customer can't really see the product, they might be uncomfortable buying it. Are your descriptions of the products easy to read, informative and to the point? If you are selling a T-shirt, for example, have you told the customer why this is a great T-shirt to buy? Did you give them the size and color choices? Did you tell them if it is washable or not? That it is well-made and will last a long time? Think about what you would like to know if you were going to buy a product that you could not hold in your hand. What would you want to know about it?

You have got to have a clear, easy-to-understand return and refund policy, and you have got to provide a link to it on every product page. No one is going to want to buy a product that they can't hold and not know if they can return it if they are not satisfied, or it wasn't what they really wanted. Make your customer feel comfortable about buying from you.

Try to have a testimonial page. Get satisfied customers to write a short note about how great your product or service is, and show potential customers that others consider you to be honest and your product to be a good one.

Seriously consider having a contest to give away something for free. You can sign up for a free email address, strictly for people to enter your contest at. Give them the rules of the contest, and a link to the email address to enter. Choose a winner once a month, or whatever, and then ask the winner to provide you with a testimonial about your product that you can put on your testimonial page.

Occasionally, offer your customers something free with an order. Give them a "buy three-get


one free" deal. Maybe you have a bunch of some product sitting around that won't sell. Well, why not give one away with every order over $25 or $50, or whatever. Send them a free pen with your business name and website address on it with their order. Make them feel like they are important to you... because they are.

Consider putting out a newsletter. Get others, or experts in your field to write for it. Encourage people to pass your newsletter on to their friends. Bravenet has a great free email newsletter program you can sign up for. You can find a lot of places on the Internet that offer free articles for you to publish in your newsletter. Here are a few to start with:

http://www.articlecity.com/index.shtml
http://ezinearticles.com/
http://www.ideamarketers.com/library/mainarticle.cfm

Be honest in your dealings with your customers. Be friendly. Send them a thank you email, and follow up with them at least once to see if they re satisfied. Offer them updates to your site, and to notify them of sales.

Offer them as many features as you can. Here are 2 gift certificate sites that will allow you to offer gift certificates to your customers:

http://www.giveanything.com/
www.GiftCertificates.com

Always have your company name, physical address and your email address accessible to the customer. It makes them feel more comfortable to know that you are a "real" business, and that they can write to you if they need to. Consider putting up your picture for them to see. This makes you real to them, and not just another faceless website.

Do anything that you can think of to make your potential customer feel welcome, safe, and valued. It will really pay off in the end.

About the Author

Sibyl McLendon is the owner of Spirit Web Design http://www.spirit-webdesign.net. She has been designing
sites for 3 years. Visit Spirit Web Design for
useful information on website marketing.

 

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  • why are customers so indecisive

  • why a collection agency is your small businesss best friend

  • why bother with customer centricity

  • why communication skills dont work in customer service

  • why conducting a customer survey could double your profits

  • why hasnt customer service improved despite the profusion of databases and technology

  • why providing excellence in customer service is essential to every business

  • why public relations doesnt just happen

  • why small business must turn to pr

  • why you must build a customer list to prosper

  • winning customers over the phone

  • winning customer experiences

  • winning the loyalty of your customers

  • work at home business ideas

  • work from home and make more money

  • wrapping yourself around the customer

  • writing the book on great customer service

  • your customers are more than a number

  • your diamond mine the lifetime value of your customers

  • you must build a customer list