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Informative Articles

Are you Scaring away Potential Customers?
When you are trying to make a sale and ask someone to fill out a credit application and new account form, do your potential customers turn around and run to the competition? Author Michelle Dunn, in her new book "Become the Squeaky Wheel," explains...
Customer Service: Beyond Company Policy
There's more to customer service dealing with order fulfillment, returns, complaints and questions. Good customer service is based on respect and concern --- qualities that can't be spelled out in a company policy. Consider: The managers of two...
Customer Service: Stop Sabotaging Your Customer Relationships
If you've called for customer service recently you're familiar with this recorded message "This call may be recorded or monitored for quality purposes." I immediately think to myself, "Oh great, here comes the game of 20 questions." Now don't...
First Contact: The Source of Customer Loyalty
With customers being smarter, more cost conscious, more product knowledgeable and more demanding, improving customer service has become a major focus within many businesses. In Customer Satisfaction is Worthless; Customer Loyalty is Priceless,...
What Your Customers Absolutely Must Know About Your Business
What Your Customers Absolutely Must Know About Your Business No matter how small or new your home business, it is never too soon to start thinking about your brand image. Brand image? You may think that brand image is something that matters for...
 
Getting More From Your Customer

We are all customers of one product or another. How is it we always seem to buy or shop from the same place? What is it that these businesses do to keep us coming back and buying from them? A large portion of the selection process that a customer goes through is done through advertising – attracting and reminding customers through promotions.

Without doubt, the most effective strategy for retaining a customer is to provide excellent customer service, but you need them to sample your product or service initially. Once you receive their custom, you will need to remind them that you are there, willing and waiting for their next purchase!

How do you do this? COMMUNICATION. There are some basic tools that a small business or large business can employ to improve their sales with their customer. These include:

* Sales letters
* Sales promotions
* Email newsletters
* Advertising
* Customer service
* Telemarketing

You will need to find out what the best avenue for communication is for your customer.


If it is an online business, emails and sales letters might be the best option. If you have an off-line business, then maybe sales promotions inviting customers to a special VIP evening for a product release might be your best option.

In reality, it is often a combination of communication tools that generates the most sales form your customer. You are constantly saying “Remember me? We were of great service to you last time, and are waiting to be able to provide you the same service again”. Begin making effective change in your customer communications today.

About the Author

Matthew Tibble operates http://www.BusinessPlanningMadeEasy.com, a site dedicated to business owners to help them achieve their business goals. A combination of sales and marketing experience over the past 9 years & a strong passion to help small businesses improve their success has led to the development of business and marketing planning services. Please visit http://www.businessplanningmadeeasy.com or email info@businessplanningmadeeasy.com.

 

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ICS: Institute of Customer Service
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Customer Service Jobs on CareerBuilder.com
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The New York Times Home Delivery - Subscribe
Sign up now to save 50% on your first 12 weeks of Home Delivery. Learn more. As part of Home Delivery, you'll also get free access to TimesSelect premium ...
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Customer service - Wikipedia, the free encyclopedia
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Customer service representatives
When working in call centers, customer service representatives are likely to be under ... Customer service representatives working outside of a call center ...
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azcentral.com faq - azcentral.com Help - Arizona Republic Customer ...
azcentral.com faq - Welcome to the azcentral.com help center where you can find answers to azcentral.com and Arizona Republic customer service questions.
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CafePress.com : Help Desk : Customer Service
Email Us Send us an email and we will respond to you within 24 hours. Call Us Toll Free 1-877-809-1659 Customer Service Hours ...
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Customer Service Week - The Celebration Source
Provides how-to information, gifts and decorations for successful Customer Service Week celebrations.
www.csweek.com
 
Nashville - Tennessean.com - Middle Tennessee Customer Services
Customer service, advertising or news-related questions or problems (615) 259-8000. ... (615) 242-7253. Email Customer Service customer @tennessean.com. ...
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Customer Service Institute of Australia - dedicated to Australian ...
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The Globe and Mail: Home Delivery Customer Care: Home
The most authoritiative news in Canada featuring articles from The Globe and Mail, breaking news coverage, national news, international news, sports, ...
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Customer Service from FLORIDA TODAY
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