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Informative Articles

Caring for Your Customers
You probably think I am going to say something like, "The customer is always right." Right?? Wrong. I have many philosophies when dealing with customers, but I definitely do not believe that the customer is always right. However, when the...
Establishing Yourself as an Expert in the Eyes of Your Customers.
The most important aspect of a successful business is developing the correct mindset toward your customers. And this is not the over used phrase The customer is always right. Actually the correct mindset we are referring to here is to always...
How to Keep Customers
How to Keep Customers Who was it that said - "The customer is always right"? Well for those of you who can't get through the day without knowing, it was H Gordon Selfridge, the founder of Selfridges's department store in London. The question I...
In Business, Image Isn't Everything; It's The Only Thing!
We have all heard this lament, but how much do we practice it. With all the relaxed rules today, do we really present ourselves in the best light. It seems all the articles I see today are about how old fashioned today's workers find their...
Winning Customers Over the Phone
Do you sometimes wonder where your customers have gone? In a study by the International Customer Research Institute, individuals gave the following reasons for becoming "non-repeat" customers: * 1 percent died (makes you wonder how they...
 
Getting The Most From Your Customers

As business people we look at many propositions that will help us take that next, much desired growth step. We hear that we must "brand" ourselves and be easy to do business with. The list of ideas goes on and on.

THE GOLD MINE IN YOUR BACKYARD

Many people overlook how hard (and expensive) it is to create a new customer. Yet, we focus most of our time and energy in just this area, thinking that if we just could get more customers we would achieve our goals. But what about getting more OUT OF your customers?

If you have been around for a while you have a customer list. That list is GOLD. Please understand that I am NOT talking about renting out your customer list of email addresses. What I AM talking about it approaching those customers, who know you and trust you already, with a totally new and different product.

Why should we limit ourselves to selling only one type of product or service when by adding an additional item to our current offerings we can TAKE ADVANTAGE of the relationship that exists now? Will your customers resent this move? Not if you do it with some style.

HOW TO DO IT

One of the keys is to choose a product or service that COMPLIMENTS what you already do. Whatever your product or service is, think through what your customer is


likely to buy based upon purchasing your product.

If you sell shoes, someone is going to sell them socks and it might as well be you. Not only will you increase your revenue but you will encounter less sales resistance and show your customers that you are thinking of them.

Another method is to choose a product or service that CONTRASTS what you sell now. If you normally sell a business related product come back at them with a personal product. Why should they NOT buy it from you? You have proven yourself as honest and dependable; now cash in on that hard work.

DON'T BE AFRAID TO ASK

One final word. Your customers decided to trust you when they bought what you sell. Capitalize on those good feelings and ask them for their feedback on what you have in mind. This is by far the most powerful, yet virtually free, market research available in the land. Use it wisely and your EXISTING CUSTOMERS will tell you both what they want to buy and when they want to buy it.

All you have to do then is step up, fill the need, and go to the bank.

Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine, introducing their new affiliate program...due out April, 2005. http://www.zabangaffiliate.com

 

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Customer service - Wikipedia, the free encyclopedia
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Customer service representatives
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Customer Service Training, Seminars, Coaching, and free articles to improve repeat business, happiness, and professional image.
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azcentral.com faq - Welcome to the azcentral.com help center where you can find answers to azcentral.com and Arizona Republic customer service questions.
www.azcentral.com
 
CafePress.com : Help Desk : Customer Service
Email Us Send us an email and we will respond to you within 24 hours. Call Us Toll Free 1-877-809-1659 Customer Service Hours ...
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Customer Service Week - The Celebration Source
Provides how-to information, gifts and decorations for successful Customer Service Week celebrations.
www.csweek.com
 
Nashville - Tennessean.com - Middle Tennessee Customer Services
Customer service, advertising or news-related questions or problems (615) 259-8000. ... (615) 242-7253. Email Customer Service customer @tennessean.com. ...
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The Globe and Mail: Home Delivery Customer Care: Home
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