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Blocks to Customer Focus
Despite all the proclamations, catchy advertising slogans, and customer service publicity, service levels have improved only marginally in the last few years. As Harvard Business School professor, Rosabeth Moss Kanter, puts it "Despite the...
CASHING IN ON CUSTOMER SERVICE
When was the last time you received *great* customer service? Last month? Last year? The early 80’s? It seems these days many businesses simply don’t place a high priority on customer service. It’s evident from the kid at the drive-thru who thrusts...
Finding Hidden Telecom Savings on Customer Service Records (CSRs)
Every thorough telecom audit should include a careful study of the customer service records (CSRs) available through your Local Exchange Carrier. Routine analysis of your CSRs will undoubtedly result in thousands or even tens of thousands of dollars...
HOW TO CONVERT MORE OF YOUR PROSPECTS INTO CUSTOMERS
An obvious way to increase sales is to attract more prospects to your business. But it's easier and less expensive to increase sales by converting more of the prospects you're already getting into customers. Here are 2 proven tactics you can use...
Online Credit Card Application: The Easiest Way To A Customer's Heart
Many credit cards are offered in the market today thus, making companies more aggressive in advertising and marketing their card services. These companies (e.g. banks, department stores, specialty stores, airlines, hotels, etc.) have found a...
 
GIVE YOUR CUSTOMERS A CHOICE!

GIVE YOUR CUSTOMERS A CHOICE!
by Sean S. Sampson
http://www.entermania2k2.com

Have you ever walked into an ice cream parlor, only to find out that they only offered one flavor? Probably not. That's because they know that different customers have different tastes. Some people like chocolate, while others prefer vanilla -- and then there are some who only like triple-mint chocolate chip!

As business owners, we should keep this in mind, even if we aren't peddling ice cream. It's easy to fall into the trap of thinking that everyone has the same tastes, and if we do that, we are probably excluding large groups of potential customers.

I am not saying that we should try to be everything to everybody -- What I am arguing is that we should do our best to remember that not everyone is alike, and that by simply putting a little extra variety into our product or service line, we can expand our customer base -- leading to more profits!

There are a number of ways that you can give your customers a choice without having to take on a lot of new inventory or creating a brand new product line. Here are just a few ideas:

* Create a budget version of your product or service. This is a great way to bring in customers who may not be as financially secure as your normal customer


base. Just dispose of some of the "bells and whistles" that come with your product and offer it as an alternative at a lower price.

* If you offer packages of services and products, mix them up to create new choices. It may be that someone doesn't need EVERYTHING in that one package, but they might bite if they see a different assortment of products or services.

* Don't limit yourself to just one product of a certain type. It's okay to offer competing products. In fact, many customers will appreciate that you aren't trying to limit their choices. For instance, if you sell marketing books, don't limit your product line to just one author (or just one kind of marketing).

By creating "new" choices for your customers, you have a much better chance of capturing their interest and their business. With just a little thought, you can transform your one- dimensional business into a "31 flavors" success!

About the Author

Author Sean S. Sampson is founder and owner of EnterMania2k2.com, which is one of the Internet's largest on-line sources for information products on mail order, real estate/financial resources, advertising/marketing information, and so much more. To find out more, just visit http://www.entermania2k2.com -- Sean can be contacted: seanc2k@entermania2k2.com.

 

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