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Customer Service Is King
Customer Service Is King - by Michael Ambrosio Do you know the one thing that can make or break your business faster than anything else? If you said Customer Service - give yourself a prize. For the past 15 years, my job has been customer...
"Fire" Your Bad Customers
Here's a concept to consider: some customers just aren't worth the trouble. We work so hard to get customers, and then work so hard to keep them, it's hard to grasp the idea that we are better of WITHOUT some of them! Let's face it; some people...
It's Still About Customer Service
My shopping experience lately has been amazing, and not in the good sense. Most of the time when I walk in a store one of four things happens: (1)I can tell who the salespeople are because they’re walking around with headsets on talking to one...
Small Business Q&A: How To Handle Customer Billing Snafus
Q: I just discovered that for the past six months I have been billing a client half of what I should have been. Should I just include the total of the past due balance on his next bill or contact him first to let him know that it's coming? This...
The Importance of Background Verification
Today's society has created an environment that requires business owners to be armed with numerous tools. Many employers currently spend little time verifying the accuracy of employment applications and the cost of not doing normal due diligence...
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GIVE YOUR CUSTOMERS A CHOICE!
GIVE YOUR CUSTOMERS A CHOICE! by Sean S. Sampson http://www.entermania2k2.com
Have you ever walked into an ice cream parlor, only to find out that they only offered one flavor? Probably not. That's because they know that different customers have different tastes. Some people like chocolate, while others prefer vanilla -- and then there are some who only like triple-mint chocolate chip!
As business owners, we should keep this in mind, even if we aren't peddling ice cream. It's easy to fall into the trap of thinking that everyone has the same tastes, and if we do that, we are probably excluding large groups of potential customers.
I am not saying that we should try to be everything to everybody -- What I am arguing is that we should do our best to remember that not everyone is alike, and that by simply putting a little extra variety into our product or service line, we can expand our customer base -- leading to more profits!
There are a number of ways that you can give your customers a choice without having to take on a lot of new inventory or creating a brand new product line. Here are just a few ideas:
* Create a budget version of your product or service. This is a great way to bring in customers who may not be as financially secure as your normal customer
base. Just dispose of some of the "bells and whistles" that come with your product and offer it as an alternative at a lower price.
* If you offer packages of services and products, mix them up to create new choices. It may be that someone doesn't need EVERYTHING in that one package, but they might bite if they see a different assortment of products or services.
* Don't limit yourself to just one product of a certain type. It's okay to offer competing products. In fact, many customers will appreciate that you aren't trying to limit their choices. For instance, if you sell marketing books, don't limit your product line to just one author (or just one kind of marketing).
By creating "new" choices for your customers, you have a much better chance of capturing their interest and their business. With just a little thought, you can transform your one- dimensional business into a "31 flavors" success!
About the Author
Author Sean S. Sampson is founder and owner of EnterMania2k2.com, which is one of the Internet's largest on-line sources for information products on mail order, real estate/financial resources, advertising/marketing information, and so much more. To find out more, just visit http://www.entermania2k2.com -- Sean can be contacted: seanc2k@entermania2k2.com.
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