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8 Critical Steps to Establish a Customer Service Culture
Upon reflection, most all of my interactions with displeased customers were not the result of a poor product, but rather a disappointing customer experience.  Why is that?  Because, product is not personal, customer service is. ...
Can Point of Sales Systems Really Enhance My Customer's Visit?
You may assume that your guest's experience at your restaurant may be enhanced by a point of sale system. Maybe you had not even though of it. However, the fact is that a good point of sale system can benefit the experience of your guests. So...
Do your customers waste your time?
I saw a post on a marketing forum a few weeks ago and it was from a chap that had purchased a piece of software from a well known Internet marketer. After purchasing the product, the buyer had sent several emails to the seller with questions...
How Salespeople Can Create Instant Believability And Credibility With Their Customers
It pays to be specific. I believe that statement is true. If it is true, why do so many salespeople pepper their sales presentations with phrases of generalities? There are two primary reasons. One is habit and the other is instinct. So many...
How Small Businesses Build a Customer Base
Building a solid customer base is a necessity of any small business. Often times these smaller businesses cannot compete effectively with larger companies in terms of resources. For example, Tom’s mini-Mart is not going to be a match for Farmer...
 
GIVE YOUR CUSTOMERS A CHOICE!

GIVE YOUR CUSTOMERS A CHOICE!
by Sean S. Sampson
http://www.entermania2k2.com

Have you ever walked into an ice cream parlor, only to find out that they only offered one flavor? Probably not. That's because they know that different customers have different tastes. Some people like chocolate, while others prefer vanilla -- and then there are some who only like triple-mint chocolate chip!

As business owners, we should keep this in mind, even if we aren't peddling ice cream. It's easy to fall into the trap of thinking that everyone has the same tastes, and if we do that, we are probably excluding large groups of potential customers.

I am not saying that we should try to be everything to everybody -- What I am arguing is that we should do our best to remember that not everyone is alike, and that by simply putting a little extra variety into our product or service line, we can expand our customer base -- leading to more profits!

There are a number of ways that you can give your customers a choice without having to take on a lot of new inventory or creating a brand new product line. Here are just a few ideas:

* Create a budget version of your product or service. This is a great way to bring in customers who may not be as financially secure as your normal customer


base. Just dispose of some of the "bells and whistles" that come with your product and offer it as an alternative at a lower price.

* If you offer packages of services and products, mix them up to create new choices. It may be that someone doesn't need EVERYTHING in that one package, but they might bite if they see a different assortment of products or services.

* Don't limit yourself to just one product of a certain type. It's okay to offer competing products. In fact, many customers will appreciate that you aren't trying to limit their choices. For instance, if you sell marketing books, don't limit your product line to just one author (or just one kind of marketing).

By creating "new" choices for your customers, you have a much better chance of capturing their interest and their business. With just a little thought, you can transform your one- dimensional business into a "31 flavors" success!

About the Author

Author Sean S. Sampson is founder and owner of EnterMania2k2.com, which is one of the Internet's largest on-line sources for information products on mail order, real estate/financial resources, advertising/marketing information, and so much more. To find out more, just visit http://www.entermania2k2.com -- Sean can be contacted: seanc2k@entermania2k2.com.

 

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