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7 QUESTIONS YOU MUST ANSWER BEFORE A CUSTOMER WILL BUY
Customers buy from you because they expect to get something more valuable to them than the money they pay for it. You can assure them of getting that value by answering 7 important questions. Prospective buyers usually don't ask these questions....
7 simple steps to help you resolve complaints and delight your customers
I've recently been working with a small business close to where I live. It's an accountancy practice. It's a great little business. Super people, working very hard and really trying hard for their customers. However, every once in a while they...
Inoculate Yourself Against Bad PR
What is bad PR? Well, if you’re a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. It fails to create external...
Keeping Customers Loyal
It's a well-known fact that it costs many times more to acquire a new customer than to keep doing business with your existing ones. For this reason, the best way to become profitable is to have loyal customers who keep coming back again and...
Survival Tips For Small Businesses
You may be in Mail Order, Direct Mail or you may be a local merchant with 150 employees; whichever, however or whatever you’ve got to know how is to keep your business alive during economic recessions. Anytime the cash flow in a business, large...
 
How To Gain A Customer Base From Mailing Lists?

Building up email address lists of potential and real customers is important in order to convert traffic into sales. People who are interested in the issue of a website can be informed regularily about special offers and news. A good email address list of buying customers is a good tool for the customer relationship management.

Different sources of catching mailing lists:

1. A smart and correct way to begin

Opt in email lists or safelists are a smart and correct way to build up an email address list from scratch with potential customers. These lists are well maintained and updated. The people on the address list have approved to receive promotional mailings. Targeted email lists are available. The email services do the mailings through their systems. The merchant does not need a software and bandwith for an email server. Everything is hassle free. The response by the audience is affirmative, if the mailings are appealing.


2. Bulk Email Lists

New website owners often try to generate traffic quickly with the use of bulk email lists. Email lists with up to millions of email addresses are offered. The response to such mailings in bulk is often low. Some addresses are outdated, some mailings are filtered out by Anti-SPAM-Systems, some people get upset by the mailings. Merchants take the related risks, if they expect that about 200 of 100,000 addressed people buy a lot.

3. A sly trick

Some merchants collect email addresses about other merchants in the internet. They check the email addresses of classified ads or other kind of ads. There are names and email addresses on all


classified ads. This merchants send their offers to the other merchants in the hope to find an interested audience in them. I get this kind of mailings almost daily. These people, however, display their email addresses to me and they offer me a chance to re-invite them to my website or special affiliate program.

4. Clever and appreciated

Web sites can offer the interested audience to sign up for free services, e.g. a newsletter about tips or specials, tutorials, ebooks, games. The people who sign up are usually interested in this kind of services and show some sympathy to the website. Most of the people do not buy after the first visit of a website, but a lot of people appreciate it to receive attention. Some of them buy sooner or later from a website, if the website owner can keep in touch with them by regular mailings.

5. Customer relationship management

Email address lists that have been gathered from potential or buying customers have to be maintained carefully. The audience should be provided with regular mailings about recent news and special offers. A broad base of buying customers is a valuable asset of every business. It is an old wisdom: It's easier to stay with loyal customers than to gain new customers.

Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues. Visit her web sites: http://affiliatechain.com or http://www.omnisend.biz

Copyright Lil Waldner - http://affiliatechain.com

 

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The New York Times Home Delivery - Subscribe
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Customer service - Wikipedia, the free encyclopedia
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azcentral.com faq - Welcome to the azcentral.com help center where you can find answers to azcentral.com and Arizona Republic customer service questions.
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CafePress.com : Help Desk : Customer Service
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Customer Service Week - The Celebration Source
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Nashville - Tennessean.com - Middle Tennessee Customer Services
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The Globe and Mail: Home Delivery Customer Care: Home
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