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Are you Scaring away Potential Customers?
When you are trying to make a sale and ask someone to fill out a credit application and new account form, do your potential customers turn around and run to the competition?
Author Michelle Dunn, in her new book "Become the Squeaky Wheel," explains...
Do you have a picture of YOUR customer?
I was recently working with a retail client and was discussing their merchandise strategy with their display manager. I asked the person about two products on the same display and who would buy them. The display manager mentioned that one of the...
How to Protect Yourself & Your Business
As a business owner, you already know how important it is for your customers to feel safe about doing business with you. After all, if a customer even suspects he may not receive everything he was promised, then chances are he's taking his business...
Managing Customer Uncertainty
According to a new survey carried out by Alliance & where ID_NUM=9270; Leicester, one in five small business owners view tax as their greatest concern. The Chancellor has announced in his last budget that companies with profits below œ10,000...
This Job Would Be Great - Except For Those Damn Customers!
We all know customers are not always right – in fact – often they’re completely wrong. But if we allow our customers’ “shortcomings” to be the focus of our employees’ attentions we’re destined to fail. The inclination to complain about a customer...
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How To Simplify Your Real Estate Buying/Selling Experience
Today’s real estate consumer has a lot to consider during the sale or purchase of a home. Be it waiting for the right buyer/seller, mortgage rates, or the moving truck, the experience can take a bit of patience on the part of the consumer. With this in mind, it is incumbent upon real estate brokers/agents/firms to institute services that will the buying/selling process hassle-free.
Realizing this trend is not going away, the CENTURY 21 System has worked to improve the experience of buying or selling a home through the CENTURY 21 Preferred Alliance Program. The program offers consumers and brokers access to strategic alliances with various links to home-related value added products and services. Making the process easier and much more convenient.
Among the products and services offered through these alliances are ADT Home Security Systems, CENTURY 21 Home Protection Plans and Budget Truck Rentals, just to name a few. The programs are offered at preferred pricing for all CENTURY 21 clients. Therefore, the programs involved focus heavily on the immediate, yet
long-term value of the service/product for the consumer. For example, homeowners will have their lawn equipment, home warranties, and home security systems for many years of use. All of which come as a result of their purchase/sale through the CENTURY 21 System.
Today’s consumer demands that a real estate firm provide more service than just the sale and the purchase aspect of the transaction. With that in mind, our Preferred Alliance Program has been well received and very popular as a result. Customer satisfaction rates are soaring, post-transaction surveys have been very positive which has bolstered the overall success of the program among consumers.
W. Troy Swezey is the author of “HOW TO SIMPLIFY YOUR REAL ESTATE BUYING/SELLING EXPERIENCE." As a Realtor at Century 21 Paul & Associates, he has helped many individuals with their real estate needs. Visit his web site to download his free e-book, “Real Estate Secrets Exposed.” http://www.TroyIsMyRealtor.com or mail to: TroyC21@usa.net
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