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How To Ruin Good Customer Relations...In Two Easy Steps.
This article may be freely used in ezines, on websites or in e-books, as long as the by-line is left intact. Notification of publication would be greatly appreciated, and if possible, a copy of the relevant ezine or newsletter. Please send...
Keeping Customers Loyal
It's a well-known fact that it costs many times more to acquire
a new customer than to keep doing business with your existing
ones. For this reason, the best way to become profitable is to
have loyal customers who keep coming back again and...
The Top 10 Questions for Socially Responsible Leaders
The assets of your business traditionally include property, plant, equipment, and your customer base. Progressive organizations understand that business assets also include their good reputation, responsiveness to change, the ability to conduct...
Web Conferencing: A Boon to Businesss
It is Sunday evening and you are preparing again to go on a business trip. Monday morning the alarm goes off at 4:00 am, you drag your body and your briefcase to your car, drive to the airport, wait in a long line, get on a plane, get off a...
What Every Employee Should Know About Preventing Customer Service Conflicts
There are five techniques that have been proven to be effective in resolving, minimizing, and preventing conflicts. And by conflicts I am referring to any of the following that may take place between two or more people: misunderstanding,...
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Identify, Acquire, and Retain Customers with a CRM [1016]
Identify, Acquire, and Retain Customers with a CRM [1016]
Publishing Guidelines: You may publish my article in your
newsletter, on your website or in your print publication
provided you include the resource box at the end. Notification
would be appreciated but is not required.
By S. Maurer
Customer Relationship Management CRM is a way to identify,
acquire, and retain customers, a business' greatest asset.
Research has shown that companies that create satisfied, loyal
customers have more repeat business, lower customer-acquisition
costs, and stronger brand value--all of which translates into
better financial performance.
Even though research shows that Customer Relationship Management
CRM initiatives have shown little success, a recent poll shows
that 35 percent of executives surveyed said their organizations
will launch Customer Relationship Management CRM initiatives
this year.
The present scenario of companies using "poorly implemented"
multi channel strategies for living up to the expectations of
customers is bringing both customer satisfaction and customer
loyalty down the ladder.
In short, Customer Relationship Management CRM is the computer
system interacting directly with the clients through voice by
phone (and voice recognition if necessary)
without human
actions, for marketing, sales, support, accounts and any other
application. In other words, the external world of a company.
Putting all Customer Relationship Management CRM facets into one
coherent, organized presentation to the customer could require
the services of a systems integrator. It would most certainly
require training everyone from webmasters to call center workers
to field sales technicians.
These days, a company's telephony system is already integrated
into the responsibility of its IT Information Technology Dept,
not only because it's often digital, but mainly because it's
more and more integrated into the data network. And in the not
too very distant future, the data process and telephony process
will have converged into one.
CRM and Call center managers plows generally adept,
quick-thinking individuals who it plows expected to manage large
numbers of people, learn new technologies on the fly, and still
report the full operation to the management team.
About the author:
S. Maurer is a 53-years old college graduated IT professional,
with 30 years of experience in the computer & technology fields.
Now is the Academic Director of http://mba-open-university.net
and
http://distance-learning-mba-online-mba-program-executive-jobs.ne
t.
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Customer Service – 8 Rules For Good Customer Service |
Good customer service is the lifeblood of any business. You can bring in as many new customers as you want, but unless you can get some of those customers ... |
sbinfocanada.about.com |
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Help | IndyStar.com |
Customer Service • Terms of Service • Send feedback about IndyStar.com • Subscribe Now • Jobs with us. Use of this site signifies your agreement to the ... |
www.indystar.com |
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