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Are you making customers an offer they can’t refuse?
I was reading an article in Forbes Global just before Christmas entitled ‘The Undeaded’. The article considered the great number of software companies who have been losing millions of $ and eating into their cash mountains built up by raising...
Build up your customer groups for your home based business
Build up your customer groups for your home based business In one word, all the social activities are around marketing, selling, no matter what those are who they are, lawyer, doctor, whatever. And the first step is to find or build up your...
CRM For Beginners – Customer Relationship Management Basics
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Internal Customer Service – The Key To Productivity & Growth
by Carole Nicolaides © 2002 http://www.progressiveleadership.com Customer service is the foundation on which businesses are created. Unless you understand your customers and treat them with respect, you will go out of business. That is a well-known...
It's all about the customers, baby
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. Please print the article in its entirety unchanged and notify the author by email when you use it ~*~ IT'S ALL ABOUT...
 
In Sales The Customer Is King And Don't Ever Forget It

Bernadette and I eat out several times a week. It's about cooking - we both take turns but sometimes it's just easier to go out. Three weeks ago, on a Saturday night, we met friends at an Italian Restaurant in Sarasota. Some other friends recommended the place and they raved about the food.

The restaurant was small, no more than 15 tables, and located in strip mall. While the food was good, the noise was deafening. It wasn't from the kitchen, it wasn't the acoustics, it was Alberto the Mandolin player. Turns out the owner is a relative. He was a strolling and serenading Mandolin player. All conversations ceased when he was nearby. Since it was a small restaurant - he was nearby a lot.

Just before the server brought the check the owner came to our table and asked about our dinner. We said the dinner was terrific but the music made it all but impossible to have a conversation. She told us that Alberto was a cousin and a fixture at the restaurant on Thursdays, Fridays, and Saturdays.

He may be a fixture - but we won't be going back. I wonder how many other customers feel the same way. I also wonder if she has ever done the math on the lifetime value of a customer - probably not.

The customer is king.

Last week I was getting my haircut at a place called Yellow Strawberry. Desmond, who is the owner, cut my hair for the second time. He did a good job the first time so I went back. He also has a delightful English accent. We traded restaurant stories and he told me this one . . .

A friend in San Francisco went to dinner with a group that totaled eight people. After they were seated, they waited more than 20 minutes for anyone to come to their table. It was down hill from that point on. Service was slow - extremely slow. According to Desmond's friend half the meals had to be sent back to the kitchen for a variety of reasons.

This is a long story made short. When the bill came Desmond's friend asked to speak to the owner. They reviewed everything with the owner and asked for a break on the bill considering what they had been through. To make matters worse, because it was a group of eight, the restaurant automatically added a 18% gratuity.

The owner conceded there were some problems and yet wouldn't cut them any slack on the tab. As the group was leaving, the owner gave Desmond's friend a $200 gift certificate for dinner at the restaurant. The group had no plans of ever going back. Desmond's friend, spotted a homeless person


as they walked backed to their cars. He gave the person the certificate and suggested he take some of his buddies out to eat at the restaurant around the corner.

The customer is king.

One more dining experience and this was a good one. Three times a year I meet with 8 of my speaking friends at the DoubleTree Hotel near Chicago's O'Hare Airport. Attached to the hotel is Gibson's Restaurant - a fine place if ever I've been to one.

We make it an evening and it's usually impossible for us to leave without spending $100 per person. Bill Lee, a member of our group, was celebrating his birthday. We arranged for our waiter and other servers, to bring a small cake, and to sing their version of Happy Birthday to Bill.

Later, when the check came, it amounted to the usual $100 per person. Our server looked at us and said, "I took care of the Birthday Cake for you." It was a small thing that had a big impact - it actually made me smile.

The customer is King.

A friend of mine is also a professional speaker. He sells lots of books and CD's. About three weeks ago a sales rep ordered one of his books. Two weeks later he called and said he never received the book. My friend said he would take care of it. He sent him another copy of the book plus an additional CD and gave him a 100% credit for his inconvenience.

He remembered the customer is King. He also remembered what the lifetime value of a good customer is.

How are you at taking care of the "Little things" for your customers?


I guess it's all about the little things. Probably, it's also the reason why so many of you wanted to get your hands on my new CD, "75 Little Things You Can Do To Grow Your Business And Boost Your Income." http://www.meisenheimer.com/products/75thingscd.htm

Let's go out and sell something . . .

Wow . . . you wiped out my entire inventory of my new CD titled "75 Little Things You Can Do To Grow Your Business And Boost Your Income." FYI in case you've been procrastinating, my second shipment arrived today.
Here's the link. http://www.meisenheimer.com/products/75thingscd.htm

About the author:
Use this link to sign-up for Jim's F-R-E-E No-Brainer Selling Tips
Newsletter and to get your copy of his Special Report titled,
"The 12 Dumbest Things Salespeople Do."
http://www.meisenheimer.com

 

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  • what is network marketing

  • what kind of client customer are you mr ms entrepreneur

  • what s the customer service buzz about your business

  • what the taco bell manager taught me about customer retention

  • what to look for in presentation folders

  • what your customers absolutely must know about your business

  • when customers complain

  • where are the delighted customers

  • where did the customers go

  • where have all the delighted customers gone

  • where to find the database for your customer mailing list

  • which is better repeat business or adding new customers

  • who am i who is my customer

  • who are your most likely customers and what do you know about them

  • who comes first the customer or employee

  • who says that you need money to get repeat customers

  • who says the customer is always right

  • why arent you using freebies to get more customers

  • why are customers so indecisive

  • why a collection agency is your small businesss best friend

  • why bother with customer centricity

  • why communication skills dont work in customer service

  • why conducting a customer survey could double your profits

  • why hasnt customer service improved despite the profusion of databases and technology

  • why providing excellence in customer service is essential to every business

  • why public relations doesnt just happen

  • why small business must turn to pr

  • why you must build a customer list to prosper

  • winning customers over the phone

  • winning customer experiences

  • winning the loyalty of your customers

  • work at home business ideas

  • work from home and make more money

  • wrapping yourself around the customer

  • writing the book on great customer service

  • your customers are more than a number

  • your diamond mine the lifetime value of your customers

  • you must build a customer list