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Barter: It's Not Just for Doctors Anymore
Time was, in the country, the local “doc” was as likely to get paid with a couple of chickens as a couple of dollars. Doctors these days won’t stand for that, of course, but while some people have moved completely away from barter and stayed...
GIVE YOUR CUSTOMERS A CHOICE!
GIVE YOUR CUSTOMERS A CHOICE! by Sean S. Sampson http://www.entermania2k2.com Have you ever walked into an ice cream parlor, only to find out that they only offered one flavor? Probably not. That's because they know that different customers have...
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© Kathi Graham-Leviss http://www.xbcoaching.com Have you ever phoned a customer service department only to receive an attitude rather than help? Not a pleasant experience! It is quite obvious that the person on the other end of the phone is not...
Technology & Your Business: A Beneficial Relationship
As a home-based business owner, you probably don't have a high-priced IT manager on staff to fill you in on which technologies could help boost your efficiency and success. You may also lack the confidence to incorporate new technology into your...
The Eight Rules of Good Customer Service
The Eight Rules of Good Customer Service
If the Bill of Rights was written today, it would likely include
the right to complain.
Americans love to complain, but who can blame us? For the most
part, customer service has been heading...
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Increasing Sales with Customer Interaction Points
Documenting and exploring the communications you have with your customers can reveal opportunities for selling and educating them that may not have been apparent previously. It is important to understand the terms that are being used here because they are critical to deriving more sales from each interaction. This will become clearer when we explore the three key elements -- influencers, mediums, and expectations.
Customer interaction points represent any communications you have with your customer at any point in the relationship. These points represent a system of selling and educational opportunities. When we talk about exploiting customer interaction points, we are specifically looking at employing the greatest possible advantage for both the customer and your organization – always seek increasing service and providing win-win situations.
Each customer interaction point gives your organization valuable information that helps tailor your services for the customer while teaching them about ways to receive additional benefit. If you do not utilize this opportunity in every communication, you could be missing useful knowledge and future sales. The three key elements mentioned in the first paragraph
will make this statement clearer.
The three elements we are referring to are influencers, mediums, and expectations. You must determine what influences your customer to become involved in the interaction. Describe the categories of communications mediums in which your customer interacts with you. Then face the most important part of serving any customer, their specific expectations -- learn about their wants, needs, and the benefits desired.
At first, this can be a difficult process, but just start by jotting down a simple flow chart with short notes highlighting the three key elements. Once you have a general idea of where you communicate with your customer, seek to deliver more of what the customer expects and look at ways you can help them to solve their problems.
This forward, but generally beneficial approach will increase your sales while providing the customer those things they need.
Copyright © 2002 Justin Hitt, All right reserved.
Justin Hitt, a management consultant specializing in strategic relations. Helping executive build stronger relationships that increase their profits. Learn more by visiting http://www.justinhitt.com/
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Customer Service – 8 Rules For Good Customer Service |
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