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Do You Know Who Your Customers Really Are?
Successful marketing of a product or service rests on the effective market research. Marketing research is an answer to various questions that crop up in your mind regarding the product. Some of the questions are:
- Will the product sell?
-...
Identify, Acquire, and Retain Customers with a CRM [1016]
Identify, Acquire, and Retain Customers with a CRM [1016]
Publishing Guidelines: You may publish my article in your
newsletter, on your website or in your print publication
provided you include the resource box at the end. Notification
would...
Loyal Customers Take Commitment
In today’s competitive world of retail, many stores are implementing external marketing programs designed to attract new business. Unfortunately, the cost can be very high with little return on investment. What is often lost in the mix is the fact...
Reaping The Amazing Benefits of Writing E-zine Articles
Marketing on a budget is tough. This is a universal truth that all small business owners face. The most effective small business frugal marketing strategy available is writing and submitting articles to web sites, e-zines, magazines and...
When Customers Complain
You probably won't have been in business too long before you get
your first complaint. It just can't help but happen: low-end
customers pay nothing and expect the Earth, while high-end ones
pay a lot but expect an inhuman effort in return. You...
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Putting The Serve Back Into Customer Service
Good service is easy to spot and hard-to-find. Mediocre service occasionally stands out but only because it's the cream-of-the-crap.
Last week I had the opportunity to speak at the Lumbermen's Merchandising Corp. annual sales meeting in Dallas. The meetings were held at the Dallas Convention Center and the hotel we stayed at was the Hyatt Regency at Reunion.
The first night I had dinner at the Centennial Café Restaurant on the second floor of the hotel. The food was good and the service, I mean the server, was outstanding.
It was a slow night and Abdul was covering one half of the tables in the restaurant. Here are some of my observations:
1. Abdul was always smiling.
2. He was energetic.
3. He walked fast and with purpose.
4. As soon as I was seated at the table he asked me for my drink order.
5. Two minutes later - it was there.
6. He wrote down my order which included some special diet requests.
7. It took four minutes for the bread to be served. The meal was delivered exactly how I ordered it.
8. When it was time, the plates were removed quickly and quietly.
9. He was there when you needed him and not when you didn't.
I went back to the same restaurant the next night. This time however, the place was really hopping. I asked for a table with a light, so I could finish a good novel I was reading.
The hostess put me at a table with lots of light and it was right next to the reception podium, where she greeted all customers. She didn't move or walk fast.
She pointed to my new server who immediately disappeared into the kitchen. I never did see him for the rest of the evening - let me explain.
Abdul approached the hostess and spotted me. He said, "Welcome back." I asked if he could be my server and he said it would not be possible since he was limited to his station on the other side of
the restaurant.
He asked about my server and I told him he hadn't been to my table yet. Without any hesitation he asked if I would like the same glass of wine I enjoyed the night before. I was impressed and I said yes.
The hostess had her arms wrapped around the podium - what a sight. I managed to get her attention and asked to be moved to Abdul's section. She gave me her best impression of a positive nod.
Abdul grabbed the menu and escorted me across the restaurant to another table with enough light for me to finish my book. While the entrée was different, the service again, was excellent.
Service can be awesome or dreadful - and it's usually people who make the difference.
The elements of good service are not instinctive and are usually the result of extensive training. Unfortunately, servers don't get to judge the service - that's strictly up to the customers.
The reward for good service is more business. The reward for superior service is even more business. It should also be noted that "Profitability is the applause of a happy customer." I gave gave Abdul a big tip.
In conclusion and generally speaking . . .
People who walk fast make more money than people who don't.
People who are enthusiastic, energetic, and show a little passion for their work also make more money than people who don't.
People who go out of their way to help and serve their customers are always more appreciated and valued.
One of the keys to successful selling is to help your customers get what they want.
Obviously, Abdul has that figured out.
About the Author
Jim Meisenheimer is the Guru of No-Brainer Sales Training. His sales techniques and selling skills focus on practical ideas that get immediate results. You can discover all his secrets by contacting him at (800) 266-1268, e-mail: jim@meisenheimer.com or by visiting his website: http://www.meisenheimer.com
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