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7 simple steps to help you resolve complaints and delight your customers
I've recently been working with a small business close to where I live. It's an accountancy practice. It's a great little business. Super people, working very hard and really trying hard for their customers. However, every once in a while they...
Can You Really Make Money While You Sleep?
If you’ve been utilizing the Internet for any length of time it’s likely you have been bombarded with junk mail claiming you can make money “while you sleep.” Most sensible people are bound to ignore such claims of easy money. But is it true?...
Customer Service and The Human Experience
Historically, customer service was delivered over the phone or in person. Customers didn’t have many choices, and switching to competitors was cumbersome. Today, these methods are but two of the many possible touch points of entry for any given...
ForGive All Ebay Sins: Why Bad Customer Service Can Cost You Money!
Over the years, I have been amazed at the “blinding” greed and reckless approach to commerce that some business owners have employed. Lying to customers, selling inferior merchandise, and not offering refunds, left a firestorm of irate customers...
The Branded Customer Experience – We never say no
Colin Shaw urges you to ensure that your branding and marketing activities are aligned with your Customer experience I work with a client in the North of England. Whenever I visit them I always stay at the same hotel. At this hotel...
 
Some ways to have Customer Acquisition

As you know, the customer acquisition is the marketing goal of acquiring new customers; selling products to people who were not already customers. Customer acquisition and retention are the most important things for almost every company. However, just as everything comes with a certain cost, customer acquisition has its own price. So, customer acquisition costs are the marketing and advertising expenses needed to turn a prospective customer into an actual customer. This can include money spent to attract a visitor to a web site or to any kind of store to purchase goods or certain services. This is why the CRM (Customer Relationship Management) solutions and software play a big role in achieving great customer acquisition. The CRM is a pretty new technology that includes several methodologies, strategies and some software tools that improve the relationship between customer and company, ensuring greater customer acquisition and retention.

Anyway, the most logical and easy way to have customer acquisition is to make commercial TV spots, organize promotions for your products, and make special offers and other. But, in the e-marketing area (a bigger and bigger area) things are a little bit different in the pursuit of customer acquisition. Companies have some other tools to advertise their


products on the Web.

The most known method for customer acquisition is paying some highly visited websites to have your banner. The person that clicks the banner will be automatically directed to your web site and will become a potential customer.

Email rental is another method to have customer acquisition. The company rents customer lists from vertically-targeted business sites and sends via email details about its products, newsletters or simply advertise messages.

The Prospect Profile Page can be one of the most important methods of your customer acquisition e-marketing program. The page is left simple and it collects especially a prospect name, email and area of interest.

The "Tell a Friend" is another great way to have customer acquisition. The program encourages your existing customers to share information with their colleagues or friends.

About the author:

SEO Solutions and one way link publicity services provided by LinkAcquire. CEO LinkAcquire.com and Relativity, Inc. can provide global market exposure and solutions. So, if you want to find out more about Customer Acquisition, please click this link.

 

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CafePress.com : Help Desk : Customer Service
Email Us Send us an email and we will respond to you within 24 hours. Call Us Toll Free 1-877-809-1659 Customer Service Hours ...
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Customer Service Week - The Celebration Source
Provides how-to information, gifts and decorations for successful Customer Service Week celebrations.
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