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A Real CRM Strategy or Just Tracking Customers?
An increasing number of companies claim to have adopted the principles of Customer Relationship Management (CRM), but in many cases they are simply paying lip service to what has become one of the latest ‘buzzwords’ Carried out correctly, CRM is an...
Create a Win Win for Small Your Small Business
Discover How Specialized Cost Containment Creates A New Win-Win Position For Property Owner’s And You Property Management: A simple strategy to increase client loyalty By Gary L. Goldsmith Property managers who pro-actively employ...
Customer Service - Not the Guru Way, but Three Simple Steps!*
You can spend a fortune on having someone come and tell you how to deliver customer service or you can do much more, for much, much less. It's just that having a tub-thumping guru on hand to do some extraordinary things (though mainly...
How To Deal With Customer Disputes Without Losing Customers Or Giving Away The Store
When you are a customer, it is convenient to be dogmatic about the old "customer is always right" ideal. However, some customers take advantage of their power position, using their eternal status of "right" to take advantage of business owners and...
Use Forums To Improve Customer Relationship Management
Forums are great for learning, sharing of ideas, and generally masterminding with peers, but give some thought to the impact they can have on your lead generation efforts, as well as on your customer relationship management activities. Joining an...
 
Some ways to have Customer Acquisition

As you know, the customer acquisition is the marketing goal of acquiring new customers; selling products to people who were not already customers. Customer acquisition and retention are the most important things for almost every company. However, just as everything comes with a certain cost, customer acquisition has its own price. So, customer acquisition costs are the marketing and advertising expenses needed to turn a prospective customer into an actual customer. This can include money spent to attract a visitor to a web site or to any kind of store to purchase goods or certain services. This is why the CRM (Customer Relationship Management) solutions and software play a big role in achieving great customer acquisition. The CRM is a pretty new technology that includes several methodologies, strategies and some software tools that improve the relationship between customer and company, ensuring greater customer acquisition and retention.

Anyway, the most logical and easy way to have customer acquisition is to make commercial TV spots, organize promotions for your products, and make special offers and other. But, in the e-marketing area (a bigger and bigger area) things are a little bit different in the pursuit of customer acquisition. Companies have some other tools to advertise their


products on the Web.

The most known method for customer acquisition is paying some highly visited websites to have your banner. The person that clicks the banner will be automatically directed to your web site and will become a potential customer.

Email rental is another method to have customer acquisition. The company rents customer lists from vertically-targeted business sites and sends via email details about its products, newsletters or simply advertise messages.

The Prospect Profile Page can be one of the most important methods of your customer acquisition e-marketing program. The page is left simple and it collects especially a prospect name, email and area of interest.

The "Tell a Friend" is another great way to have customer acquisition. The program encourages your existing customers to share information with their colleagues or friends.

About the author:

SEO Solutions and one way link publicity services provided by LinkAcquire. CEO LinkAcquire.com and Relativity, Inc. can provide global market exposure and solutions. So, if you want to find out more about Customer Acquisition, please click this link.

 

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