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Are you a customer centric organization?
Most companies think they are. After all, don't companies hire nice people, and provide them some training? Don't these same companies intend to do their best by supplying good products, installing toll-free numbers, and generally fixing problems...
Customer Satisfaction
When people buy a product or service, what they are buying are the benefits, value and satisfaction afforded by ownership or consumption. Customer and consumer satisfaction is based on the extent to which their expectations are satisfied through...
How to Protect Yourself & Your Business
As a business owner, you already know how important it is for your customers to feel safe about doing business with you. After all, if a customer even suspects he may not receive everything he was promised, then chances are he's taking his business...
How To Win Your Customer Service Battle
Millions of people, just like you, end up with a customer service problem that they just can't seem to get resolved. No matter what they do. Even though you are in the right, even though you are being treated improperly. You may needle...
Why a Collection Agency Is Your Small Business's Best Friend
Why a Collection Agency Is Your Small Business's Best Friend
Does the term "collection agency" put you on edge? If you're like many
small business owners, the mountain of debt you accumulated during startup
might have been enough to...
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Why Aren't You Using Freebies to Get More Customers?
Don't you just love a freebie? I know I do.
I've been in two situations recently as a customer, when I
received an unexpected freebie.
After ordering my usual bagel and coffee at the Bagel Bar,
the girl behind counter offered me a free bottle of mineral
water. I was about to ask for a glass of water anyway, so
this came as a welcome surprise.
A few days later found me buying a steak at the meat counter
in my local supermarket. I was having a chat with the guy
behind the counter about the fact that there didn't seem to
be too much meat for so much money.
He obviously took pity on my miserable face when he said -
"Tell you what sir, why don't you have this other steak for
the same price" and he slapped another one on top!
So what's the customer service lesson here?
The lesson is that most customers, love a freebie and if
they receive one from a supplier it builds a positive
relationship.
As customers, we're more likely to return and do business
with people who give us freebies and we're more likely to
tell other people about our positive experience.
I once read a story article about a restaurant owner who
would occasionally give people a free meal.
When a group of diners or a family asked for the bill he
would spontaneously announce that on this occasion they
were
his guests and they didn't have to pay for their meal.
Can you imagine how these people felt - what they said to
friends and work colleagues the next day?
That free meal probably cost the restaurant owner a lot less
that advertising in the local newspaper and it also brought
in a lot more new customers.
The Law of Reciprocity states that - "If you give someone
something or do something for them - they will want to repay
you - to give you something."
Why don't you think of some little unexpected freebie you
can offer your customers that'll encourage them to return
and also tell others about their positive experience.
And while we're at it - why not try the same thing with
members of your staff.
Even your personal relationships - a small unexpected gift
or an act of kindness can do wonders for any relationship.
Believe me, once you start to do this, you'll have many more
satisfied customers, happy staff and appreciative friends.
About the author:
Alan Fairweather -"The Motivation Doctor" - is the author of "How to get More Sales Without Selling" To receive your free newsletter and free ebooks, visit: http://www.howtogetmoresales.com
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| Customer Service – 8 Rules For Good Customer Service |
| Good customer service is the lifeblood of any business. You can bring in as many new customers as you want, but unless you can get some of those customers ... |
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| Help | IndyStar.com |
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