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5 Lightning Fast Ways To Build Content That Sells…
Copyright 2005 Kurma Group The golden rule of the internet marketer is that “Content is KING.” It always has been and it always will be. Especially if you’re an affiliate, good content is your best friend! But, there’s a huge problem! Do you...
“7 Incredibly Simple Ways To Profit Wildly From Public Domain Material”
Copyright 2005 Ewen Chia If you’re in the business of marketing online, a major portion of your income will come from your ability to deliver quality content and products to your market. Now, besides creating these yourself, one of the quickest...
SO I'VE GOT A WEB SITE - NOW WHAT?
SO I'VE GOT A WEB SITE - NOW WHAT? by P J Chandler Yesterday I was talking to the owner/editor of a local magazine that has just ceased publication. When I asked what caused her to pull the plug, she told me that advertising revenue had fallen...
The One Best Way to Make Money With Affiliate Programs
Affiliate programs are the number one most popular way to market on the Internet. There are thousands of affiliate and reseller programs covering everything from books to baseball bats. I make a better bat, you put my banner on your site, and if...
This IS Scary: Is your domain safe from predatory lawsuits?
You have big hopes of being an online superstar and bigger
dreams of making your fortune doing what you love and helping
people.
You buy your $5.99 domain and devote several weeks to crafting
your marketing message and putting all the pieces...
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Reciprocal Linking in a Nutshell
As you probably know, one of the main differences between Web media and traditional print media such as books, magazines, etc., is the ability to jump to topics of interest through hyperlinks in the documents you read. From a marketing standpoint, this can create very targeted traffic.
For example, a visitor to a medical reference site who is reading an article related to diabetes management would very likely click on a link to another site specializing in blood glucose monitoring systems. It would be in the best interest of the site providing the blood glucose monitoring systems to try to solicit a link from the reference site. Vice versa, by providing a link to the reference site, the site offering the blood glucose monitoring systems would provide a valuable reference source to its customers. Similar benefits could be imagined from the perspective of the medical reference site as well. A common linking arrangement would be for both sites to provide links to each other. This is known as reciprocal linking, and it can be the
source of very targeted, well-qualified traffic to your Web site.
The key to successful reciprocal linking is based on two things: finding the right sites to solicit links from and the positioning of the link within each site. You must first find sites that are somehow related to the product or service you are offering, and contact the owner or Webmaster of those sites to arrange a link trade. (Posting their link first is a sign of good faith on your part.) In positioning the link, make sure that it is located in an accessible part of your site - but not too accessible; You don't want your traffic being diverted by the red, bold-faced, "Click Here for My Friend's Amazing Site" link on your home page. Likewise, make sure that the link you receive from the other site is in a decent location.
About the Author
Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.
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