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8 Key Factors that are essential for a Solid Internet Business
There are a number of ingredients that go into making and growing a successful internet business, but the most important is action. As an entrepreneur you will understand that time is against you and that with each passing day your competitors are...
Direct Talk On Producing Affiliate Sales
While the Internet delivers a HUGE market of potential buyers, it also delivers a HUGE amount of competition for those buyers. If you are into affiliate programs, what is it about your business that can make you stand out from all the other...
e-Business For Dummies
A business is a business is a business. Here the bottom line is if you don’t sell anything, you don’t make any money. Whatever you sell does not really matter, but how you sell it does. Such cliches as selling `snow to the Eskimo` or `sand to the...
How To Use Banner Exchanges To Get Real Traffic
This article is about a not too widely known way to get traffic to your website. Real traffic and real visitors. However, you will have to get over the stigma of using banner ads and you will have to be open minded about Adult websites. This...
THE TRUTH ABOUT THE BANNING OF LINK EXCHANGES
Recent publicity suggest that Link Exchanges are being frowned upon by the search engines, and sometimes even penalizing those that misuse this particular tool.. Here is what the search engines are formally stating: "...participation in...
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Ten Reasons Why People Don't Buy From You
Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies...which will have a GREAT effect on everything you sell.
1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.
5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.
6. You don't make your
web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.
7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.
8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.
10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.
Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine, introducing their new affiliate program...due out April, 2005. http://www.zabangaffiliate.com/
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