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10 Ways to Increase Your Traffic And Sales with eBooks
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net 10 Ways to Increase Your Traffic...
Ebooks Are Fun To Read
Ebooks Are Fun To Read
By Polly Hummingbird
Have you ever read a book in the middle of the night with
only a flashlight as your source of light?
Reading an ebook is fun to read in the same sort of way.
Staring at a computer screen for a...
Ebooks are Promotional Powerhouses
Ebooks are part of the new frontier of cyberspace. They are an
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accessing the Internet grows, causing the exposure of...
How To Protect Your Ebooks And Software From Being Stolen!
There are many systems that can lock your software or document, allowing you to control access to that file. But the problem arises with assuming that this will stop all theft. A well thought out, thorough protection system can deter theft, but it...
Travel Guidebooks - The Horror Section
Travel guidebooks are like bibles for most travelers and sources of information salvation in a tight spot. Just try to avoid the horror section.
Travel Guides
You've saved up some hard earned cash and are ready to hit the road. If you don't have...
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Which of these ebooks tempts you the most?
Let's say you've put together a real kick-ass rock
group that makes The Ramones sound like a bunch of
choir boys!
You've finished polishing off an album-full of
rockin' tunes and you're ready to launch your
3-chord wonders on an unsuspecting world.
The problem is, you're still recording in your
mom's garage and the only ones who've ever heard
you play are the neighbors -- and they called
the cops!
So, you log on the Internet in search of
information on how to promote your group. Along
the way you find two ebooks for sale that are
exactly what you're looking for.
The first one is called "Promoting a rock group
on the Internet".
The second one is called "How to make your rock
group famous using the Internet".
Now, ask yourself, which of these titles would
tempt you the most.
I don't know about you, but to my mind the second
title is far more appealing.
The first one promises to tell you how to promote
your band, but that's all. It describes what the
book does very effectively but it doesn't fire the
imagination. It sounds a lot like hard work without
convincing you that your band will be famous if you
read it.
The second title, however, promises exactly what
you want. At the end of the day, you don't want
to 'promote' your band, you just want to make your
band 'famous'. In other words it promises the
BENEFITS that you're looking for.
Both titles could be used on the exact same ebook
but the second one will be many times more successful
than the first because people don't buy features,
they buy benefits. I'll say it again: People don't
buy features, they buy benefits!
And that rule doesn't just apply to ebook titles -
it applies to every single aspect of your marketing
and promotion.
Every time you create a title, write a sales letter,
create an advertisement, or build a web page keep that
rule in mind: "PEOPLE BUY BENEFITS". It's the single
most important thing to know in
marketing. Understand
this point and you will succeed.
To sum up, always keep in mind that the title of your
ebook is vitally important to its success.
An ebook with a title that catches the attention of the
potential customer and promises a benefit to that
customer, will be infinitely easier to sell than an
ebook with a 'descriptive' title.
Your title should do all the following:
- It should attract your potential customer's attention.
- It should clearly show what your book is about.
- It should arouse your potential customer's interest
and/or curiosity.
- It should promise BENEFITS to the potential customer.
Put yourself in the position of the potential customer.
Ask yourself what would attract you in a title. Take a
look at other titles that cover the same subject area.
Which ones are best? Which are the ones you would most
like to buy? Which ones promise the biggest benefits?
What is it about these titles that make them better than
the others?
Do you know someone else who is interested in the same
subject? If so, ask yourself which title would interest
him/her. Which title would you feel happy and comfortable
telling him/her about?
Finally, keep your title as short as possible and use a
sub-title to drive home other benefits. For example,
"How to make your rock group famous using the Internet"
with the sub-title "The secrets to rock promotion that
will have the major labels scrambling to sign you up".
Remember, it doesn't matter what the subject, you can
create a sellable ebook in just a few hours. Give it a
title that promises BENEFITS to the target market and
then TARGET that market, and you're guaranteed to
succeed.
Hey Ho! Let's Go!
About the Author
Michael Hopkins is owner of BizzyDays eBook Publications.
Visit now to download original FREE ebooks at:
http://www.bizzydays.com
Download Michael’s highly-acclaimed guide to successful
ebook publishing at: http://selfpublishing-ebooks.htm
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