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7 Tips To Increase Sales With Your Ecommerce Web Site
Ecommerce is just exploding right now on the Net. More and more people are doing their shopping online. Some Internet retailers are even beating out their offline counterparts. So what does this mean to you? It’s important that you are taking full...
eConnect: eCommerce development for Microsoft Great Plains
Microsoft Business Solutions Great Plains has several options to enable web ordering. Traditionally Great Plains Dynamics/eEnterprise had eOrder – this is ASP pages based ordering application, enabling you to place or retrieve your Sales Order...
Eyes on your eCommerce Website
Copyright 2005 Richard Keir In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about...
Getting Started in ECommerce - Part One
In 2004, Enquiro.com conducted a study of the search behaviors of men vs. women. They found that women spend more time in their searches and at specific sites. The study also revealed that women tend to be more deliberate in reading search results,...
SEO For Ecommerce
Ranking well under the free listings in the major search engines basically mean one thing – Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if...
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eCommerce and other strange animals
eCommerce, Ecommerce, e-commerce; however you spell it, the term is now firmly lodged in our language. So just what is it?
At it's most simplistic level; eCommerce is simply the buying and selling of goods, services or information via the World Wide Web, email or other pathways on the Internet. It is here to stay and will play a bigger role in our lives over the years ahead. Ecommerce and Ebusiness are interchangeable terms. eCommerce can be broken down into the following sections:
- eTailing. These are mainly "virtual" storefronts which act as a catalogue of products of merchants and usually include a "shopping cart" system to enable consumers to purchase online with the use of credit cards. Today's Internet climate dictates that if you can't buy what you see online while you are online; you will probably lose the sale. The great advantage of etailing is international coverage at minimum cost and the ability to trade 24 hours a day with minimum staffing levels. The benefits to consumers are shopping from home and a wide range of choice. This range of choice can sometimes be a downfall as it confuses some consumers who in frustration may give up on buying the product at all!
- EDI (Electronic Data exchange). This is the business to business (b2b) flow of information between companies or within a company itself. The 90's saw the concept information equalling power. Whatever creates power also generates money and therefore creates new enterprises to supply this information. EDI is being replaced with XML. He with the most relevant data on his hard drive wins!
- Email and faxing. Direct marketing through email. Unfortunately, it also creates the equivalent of what we find in our physical mailboxes every day; junk mail - electronic junk mail is known as spam. Terrabytes of spam is circulating around the Internet at any given time, which slows down our global network. While this is one of the negative aspects of eCommerce, direct marketing ploys, if carried out properly are a very successful and acceptable way of generating income for a business
- Security services. The broad exposure of (and sometimes hyped) dangers of credit card and direct debit transactions via the Internet has rocketed the growth of many companies who provide security services to protect consumer & business transactions. This can include authorisation/encryption technologies and creating secure areas on web sites. This will be a growth area for
as long as eCommerce is with us because you can guarantee that as soon as a new "unhackable" technology is introduced - someone has hacked it. Some hackers view themselves as rebels, antiestablishment and "socialists"; but in reality they actually fuel the security services market and provide huge dividends for shareholders in successful security services firms. Good one guys... you won't change the world for the better by sniffing around bank accounts!
- Statistics. Demographics and survey results regarding Internet habits is a huge industry. Web planners rely on information from these sources in planning web sites and justifying marketing and promotional expenediture.
- B2B (Business to Business). When I began in Computer Hardware sales some years ago, I spent a great deal of time and money on national and international phone calls to locate components. In 2001, if contacting a supplier meant having to pick up a telephone; I wouldn't bother doing business with them. The B2B world of today means that wholesalers and retailers have a means of fast and efficient communications and transactions; the Internet.
Bill Gates is reported to have said something along the lines of: "In a few years, there will only be 2 types of businesses, those that are online and those that are out of business." You may not buy anything online yourself, but I'll guarantee that most of the companies that supply you with goods and services do - knowingly or not we all have our role in this brave new world......
Michael Bloch
michael@tamingthebeast.net
http://www.tamingthebeast.net
Tutorials, web content and tools, software and community.
Web Marketing, eCommerce & Development solutions.
_____________________________________________
Copyright information....If you wish to reproduce this article, please acknowledge "Taming the Beast" by including a hyperlink or reference to the website (www.tamingthebeast.net) & send me an email letting me know. The article must be reproduced in it's entirety & this copyright statement must be included. Thanks. Visit www.tamingthebeast.net to view other great articles FREE for reproduction!
About the Author
Michael is an Australian Information Technologies trainer and web developer. Many other free web design, ecommerce development and Internet articles, tutorials, tools and resources are available from his award winning site; Taming the Beast.net (http://www.tamingthebeast.net)
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| E-Commerce Times: Because E-Business Means Business |
| Everything you need to know about doing business on the Internet. Information for C-Level executives and small-to-mid-sized business managers. |
| www.ecommercetimes.com |
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| ECommerce-Guide to News, Reviews and Technology Solutions |
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| www.ecommerce-guide.com |
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| Electronic commerce - Wikipedia, the free encyclopedia |
| Electronic commerce (also referred to as EC, e-commerce or ecommerce) ... Even in product categories suitable for e-commerce, electronic shopping has ... |
| en.wikipedia.org |
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| E-Commerce News for IT Managers |
| Daily e-commerce news for managers of business covering marketing, transaction processing, security, retailing and service delivered over the Web. |
| www.internetnews.com |
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| New Zealand Government E-Commerce |
| Resource containing information on electronic commerce, including law, trade, tax, privacy, consumer protection, and help for businesses. |
| www.ecommerce.govt.nz |
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| eCommerce Guidebook for web hosting |
| The eCommerce Guidebook provides many resources, including a directory of online transaction providers, a tutorial, and many other resources. |
| www.online-commerce.com |
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| Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
| www.clickz.com |
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| Shopping cart software integrated into Frontpage, Dreamweaver, CSS and Golive ecommerce software templates. |
| www.ecommercetemplates.com |
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| Information from the FTC on E-commerce and the Internet. Includes anti-fraud tips. |
| www.ftc.gov |
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| Economy & Work: eBusiness | Europa - Information Society |
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| ec.europa.eu |
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| Online Business |
| If your e-commerce site currently accepts online payments, and is really, really, ... They are looking for entries from ugly e-commerce sites to win a new ... |
| onlinebusiness.about.com |
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| eCommerce Info Center- ONE-STOP for eCommerce info, services ... |
| eCommerce Info Center, created and maintained by Slim Baltagi, will make it easier and faster for you to find out relevant eCommerce information, ... |
| www.ecominfocenter.com |
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| eCommerce Innovation Centre |
| Practical resources for small business involved in or considering eCommerce implemetations. Expert Advice and Assistance. |
| www.ecommerce.ac.uk |
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| Web Marketing Today -- E-Commerce, E-Mail, Internet Marketing, and ... |
| Articles, tips and advice on e-commerce and effective Internet marketing strategies. |
| www.wilsonweb.com |
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| Web Marketing Today Research Room for E-Commerce |
| The largest collection of annotated links to web marketing and ecommerce articles and resources to be found at any single place on the planet. |
| www.wilsonweb.com |
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| The 2005 E-commerce Awards - Welcome |
| The UK national E-commerce awards organised by the DTI and Interforum. |
| www.ecommerce-awards.co.uk |
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| Mal's e-commerce |
| Mal's e-commerce ... Customize the look and feel of your store; No scripts or applications to install; Build as large an e-commerce site as you want ... |
| www.mals-e.com |
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| Howstuffworks "How E-commerce Works" |
| E-commerce has exploded in the last 10 years. Find out how e-commerce works and how you can harness the potential of e-commerce, from affiliate programs to ... |
| www.howstuffworks.com |
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| Ecommerce Guide - Terms You Need to Know to Do Business on the ... |
| An online computer dictionary and internet search engine for internet terms and techincal support. |
| e-comm.webopedia.com |
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| Shopping Cart Software Ecommerce Solutions |
| Ecommerce solutions by Volusion will take your business to new heights. Volusion offers the best prices in the industry for a complete ecommerce web ... |
| www.volusion.com |
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