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10 Tips for Effective Email Sales Letters

1. Write Your Objective -
Before you write your sales letter,
write down your marketing objective.
Is it to generate inquiries about your
products? Is it attract subscribers to
your ezine? Is it to find a joint venture partner? Having an objective will help you focus your copy.

2. Make A List Of Your Product’s Benefits -
How will it improve your prospect’s life? How will it save them money or time? How will it make them more productive? Use the top three or four benefits in your email. Be specific and tone down the hype.

3. Spend Time Creating Effective Subject Lines -
Don’t rush through this task. A subject
line is the equivalent of a print headline. If it doesn’t catch their attention right away, a reader won’t bother opening the message. Avoid writing cute punsor play-on-words.

Make your subjectline sound valuable to your prospect. For example, “5 Ways To Increase Your Web Traffic.” Using this “How To” approach is one of the most powerful tactics in advertising. People are always hungry for info on how to increase sales, save time or increase productivity.

Another effective technique is to
ask a question: e.g. “Need More Web
Traffic?”

4. Select Your Words Carefully -
With the increasing use of anti-spam
software, even legitimate “opt-in”
emails often get blocked. You need to
choose words that prevent your email
from being filtered out. Never use
the word “free” in a subject line.
For a list of words to avoid,
visit this site:
http://spamassassin.org ests.html

5. Use A Casual Tone -
Nothing turns off a reader faster than
stiff, formal language. You’re not
writing a college essay. Write your
email as if your were writing to a friend.

6. Use Short Sentences -
They’re


easier to read and sound
more conversational than long
sentences. Keep your sentences
crisp and snappy. And use short
words rather than long.

7. Use Bullets To Highlight Benefits -
People tend to scan email rather than
read every word. Bullet points makes it
easy for a reader to quickly catch key
information on your product or service.

8. Use Testimonials -
Nothing builds confidence in your product quicker than comments from satisfied customers.

Collect testimonials whenever you can.
Include the customer’s first and last name. Comments that use initials, like “J. Smith,” are not credible.

9. Hyperlinks Should Be Specific
When you insert a link into your
email, make sure it takes the
prospect to the specific info you
referred to in your letter. Don’t
just link to your homepage and
expect the prospect to search for
your offer. Your response will
drop significantly.

10. Offer An Incentive To Get The
Prospect To Take Action Now -
It’s not enough to publicize
your product, you want the
prospect to take action. At the
end of your email, tell the prospect
what they should do next. Sign up
for your newsletter? Visit your website? Download an ebook?

You’ll get a better response if you
offer an incentive for them to take
action. Offer a limited time discount.
Give them lots of bonuses. Enter
them into a contest. They’re tons
of incentives you can come up
with.

About the Author

Dave Coyne is a copywriter,
marketing consultant and president
of DC Infobiz -
http://www.dc-infobiz.com
FREE Report for entrepreneurs.
How to use information marketing to increase your sales profits.
Send a blank e-mail to
dcinfobiz@GetResponse.com

 

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www.constantcontact.com
 
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Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
www.mailworkz.com
 
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
www.streamsend.com
 
Email Marketing - About Email
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email.about.com
 
Email Marketing Software - Email Marketing Solutions - Lyris
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ...
www.lyris.com
 
Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
www.topica.com
 
Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
IntelliContact - We Simplify Email Marketing
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
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Email marketing | Business Link
How to use email to promote your business in a constructive way that stays clear of anti-spam rules.
www.businesslink.gov.uk
 
Email Marketing Software: Direct Email Marketing from Listrak
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ...
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Mass email marketing software for email newsletters, email merge ...
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals.
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