|
FFA/Reversed Marketing
Have you ever submitted your ad to an FFA page? most likely you have. Did you get any results from it or did you just get a ton of emails in your inbox?
FFA pages are gaining popularity popping like bombs everywhere!
What is an FFA page?...
Need Business Home Work?
Whichever way you define it 'business home work' or 'work at home business' is an increasing and sometimes only option for many people. Many business home work companies that are based on selling products or services to a local market have reached...
Online Money Making site 5000 FREE LEADS
You've found it! This is the site that will make you MONEY. Take control of your future now. This is one of the best business opportunities on the internet which includes 5000 FREE LEADS. It doesn’t get any better than that and you don’t even have...
Seven Ways to Set Yourself Apart From Other Affiliate Marketers
Seven Ways to Set Yourself Apart From Other Affiliate Marketers By DeAnna Spencer Okay so you’ve read (fill in the blank with internet guru’s name here)’s book and decided that affiliate marketing is the way for you to earn some extra money online....
Simple Changes To Make Your Web Site Sell
Copyright © 2004 Steve Shaw So you have a web site, you have traffic, but it doesn't ... well ... sell? But what can you do about it? Often some very simple changes to your web site can mean the difference between success and failure. Based on my...
|
|
|
|
|
|
|
|
Basic Rules For Effective Email Marketing
Copyright 2005 Ronald Gibson
If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let that happen to you
A message that earns respect has a better chance to make sales. That`s why our topic for discussion is email etiquette.
Train yourself to always -- and I mean always -- stick to the rules below when crafting your email messages.
RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS
Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.
Wondering why you should limit your lines to just 65 characters? Good question! There are two reasons why "less is more":
The first thing to remember is that looking at a computer screen for a long time causes "eye fatigue" for many readers. The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.
The other reason to go short instead of long is this: some email clients automatically enforce line-wrapping at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive...and worse -- unappealing.
How do you get your lines to wrap at 65 characters? Some email clients, such as Outlook Express, allow you to set the line-wrap to any character-width that you choose. That means you won`t have to hit Enter each time after typing 65 characters. Makes life easier. You can also type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right.
RULE # 2 - BE CAREFUL USING ALL CAPS
How many times have you changed the TV channel to avoid listening to a screaming car
salesperson? No one likes ascreaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters(not to mention too many exclamation points and other punctuation) - you`re going to be turned off.
On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard. (As you can see in this message, I`ve tried to use capital letters to help break up sections of the content from time to time).
Remember that consumers buy from a source they trust. Emails in all caps are perceived as "shady" or uneducated, and have an appearance that damages the credibility of an offer.
RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."
When you`re in business, your image is your reputation and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of integrity, credibility, and honesty in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it.
Follow these basic email marketing rules and you will dramatically improve your chances of being a successful email marketer.
About the Author
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/
|
|
|
|
|
Email marketing services and email marketing tools from SubscriberMail |
SubscriberMail is the leading provider of email marketing services and technology, enabling clients to send email marketing newsletters and campaigns ... |
www.subscribermail.com |
  |
ClickZ Internet Marketing Experts |
You are in the: ClickZ Network arrow. ClickZ Network Navigation, ClickZ Network Home, News, News Blog, Experts, Stats, Features, Search Engine Watch ... |
www.clickz.com |
  |
Email Marketing Solutions from Constant Contact |
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial. |
www.constantcontact.com |
  |
Constant Contact Learning Center – Email Marketing Resources |
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns. |
www.constantcontact.com |
  |
Email Marketing | Email Campaigns |
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ... |
www.benchmarkemail.com |
  |
Email Marketing Reports |
Hundreds of articles and reviews on email marketing and advertising. |
www.email-marketing-reports.com |
  |
MailWorkZ Email Marketing Products and Services |
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results. |
www.mailworkz.com |
  |
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ... |
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend. |
www.streamsend.com |
  |
Email Marketing - About Email |
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ... |
email.about.com |
  |
Email Marketing Software - Email Marketing Solutions - Lyris |
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ... |
www.lyris.com |
  |
Direct email Marketing |
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment. |
www.efuse.com |
  |
Topica: Online Marketing and Sales Solution |
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ... |
www.topica.com |
  |
Pure ))) Email Marketing and Email Advertising |
Provides web-based email marketing solutions to improve brand awareness and advertising communications. |
www.pure360.com |
  |
Email Marketing Software & Services from Email Marketing Solutions UK |
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers. |
www.emailtools.co.uk |
  |
Email Marketing Software from Bronto |
Email marketing software for managing lists and sending newsletters, surveys and other communications. |
bronto.com |
  |
IntelliContact - We Simplify Email Marketing |
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ... |
www.intellicontact.com |
  |
Email marketing | Business Link |
How to use email to promote your business in a constructive way that stays clear of anti-spam rules. |
www.businesslink.gov.uk |
  |
Email Marketing Software: Direct Email Marketing from Listrak |
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ... |
www.listrak.com |
  |
Mass email marketing software for email newsletters, email merge ... |
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals. |
www.arialsoftware.com |
  |
Email Marketing Software & Services from Emailcenter UK |
Email marketing software solutions and services from Emailcenter UK. |
www.emailcenteruk.com |
  |