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5 Secrets to Creating an Email Newsletter That Gets Results
Copyright 2005 Donna Gunter
At almost every meeting I attend in my city, I get really
positive feedback about my email newsletter, Work Smarter, Make
More, http://www.worksmartermakemore.com . People generally tell
me they love it, or they...
Affiliate Assets
Affiliate Assets Copyright 2004 Jeremy M. Hoover http://hoovermarketing.info Your affiliate marketing business is just that … a business. To be successful, you need to treat your business like a business and focus on growth. Your affiliate links...
Credit Card Snafus! Tons of Dog Food! What's Going On Online?
Imagine this scenario. You are ordering vitamins at drugemporium.com. You register for the site, put in your shipping and payment information and press "Express Checkout." Up comes an order not for your vitamins, but for the products ordered by...
The Lazy Man's Way To Building a Massive List In Minimum Time
As you read every word of this article, you'll be stunned by how quickly and easily you can build a massive list of opt- in subscribers without spending a fortune. (The idea is to make money, not spend money. Right?) I'll get right to the...
The One Bite At a Time Principle
On of the best ways to become financially free is to have residual income coming in from several sources. Perhaps easier said then done. You hear it all the time, "I can't afford to join a whole bunch of companies now" or "It's to hard to promote...
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Building an Email Marketing List
There's a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons:
- you can send one message to a large number of people
- compared to traditional hard copy marketing it can be a lot less expensive
- if you use a list management system you can get instant results like how many people opened the email and how many "click throughs" there were to the links in the email
The most important part of an email campaign is having a list of qualified email addresses to send your marketing piece.
So just how are you supposed to get those email addresses? The best method is to have a sign up form on your website to capture the visitor's information. Here are some DOs and DON'Ts for creating a list for your online business.
DO:
- Offer an incentive for them to give their email address. People usually won't give away their personal information unless they get something in return. Ideas for incentives include: a free report or guide, entry into a contest, product demo or samples, a complimentary
consultation, etc.
- Provide valuable content in your communications. Offer tips and advice for the customer along side your marketing message to keep it from being too "sales-y."
- Ask for valuable marketing data on the sign-up form. Pick only one or two things to keep the registration process short and easy. What data could really help you with your marketing? Knowing their gender, age, location, interests?
DON'T:
- Sell or give away your list.
- Fill up their inbox with messages. Keep to a monthly or weekly schedule at most.
- Bog your message down with lots of advertising. It will quickly be deleted.
It can take time and effort to build your internet marketing list, but the results will be well worth it.
About The Author
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
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