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CHANGES IN RECRUITING PRACTICES FOR NETWORK MARKETERS...

© Copyright 2004-05 Thom Reece All Rights Reserved

Three conditions now exist which will change the way we solicit and recruit new MLM downlines forever...
ONE: The CanSpam Act will bring mass email based recruiting efforts to a screaming halt. The risk, frankly, of being accused of sending spam is just too great. Violators of the Act can be subject to stiff criminal penalties, which include fines and up to five years in prison. Civil damages can amount to as much as $250 per spam e-mail. Aggravated violations can cause civil damages to be tripled The days
when we could buy a list of thousands of "opt-in"
business opportunity seekers, plug them into an
autoresponder follow-up system, and wait for the system
to do its magic are drying up fast.

If you are currently using a system of buying bulk business opportunity leads from anyone... and loading them to your autoresponder system... you are playing a game of Russian Roulette. The only way to insulate yourself from the very real risk of being charged under the Can-Spam Act is to generate your own double opt-in leads. There are too many unscrupulous lead vendors who will promise you that the leads they sell are "opt-in" or "double opt-in"... when in fact they are neither. You have no way of knowing... so why risk bankruptcy or jail.

Some of the major lead generation companies are already leaving the business. Those who remain, are forced to
restructure how they generate and qualify those leads.
Most are necessarily turning to a telephone
verification system...which drives the price of the
lead much higher.

TWO: The growing aggressiveness on the part of ISP's to use very restrictive filtering systems that toss out huge amounts of legitimate mail. Messages, which do not pass some arbitrary screening process for words and phrases, are summarily discarded or thrown into some "bulk mail" file. Time Magazine estimates between 40% to 70% of all email is dumped (filtered) BEFORE anyone receives it. 27% of all permission- based email never arrives in the recipient's mail box. The undelivered rate of email today is staggering...and getting worse.

Even legitimate newsletter publishers, with sophisticated "double opt-in" subscription systems, are complaining about non-delivered mail that is filtered out by a third party (ISP's). They are paying for a service that they are not getting (email delivery), and I fully expect some lawsuits to be filed
on this issue soon.

THREE: Plummeting "open" rates. Tons of email that is
delivered is simply discarded by the person receiving
it because they are getting so much mail that it is
overwhelming them. The very real fear of computer viruses
also has played a major role in reducing the "open" rate. According to eMarketer.com and Opt-in News the 2003 open rate for ezines in the business-to-consumer category was a shocking 31%. This means that 69% did NOT open something that they opted-in to receive.
The result... effectiveness of email marketing systems...
measured by sales, profits, and conversions, are dropping like a rock.


"This is not about divorcing ourselves from technology, and all the benefits it has to offer... it is about building a comprehensive and synergistic approach to recruiting and downline building which recognizes, and uses, the proven methods of multi-media direct-response advertising."

What's the answer???

Well, one solution, in addition to refining our web based recruiting efforts, is a return to the old "tried & proven" offline methods, that many of us have gotten away from for the past few years,to generate our own lead base...

  • Targeted direct mail

  • Offline classified advertising

  • Offline display advertising

  • Coop post card decks

  • Publicity

  • Other effective direct-response advertising.

NOTE: All of these methods can be either "stand-alone"
recruiting systems... or involve driving qualified traffic
to a presentation website which has a lead capture mechanism built-in. This allows for an interested prospect to educate and identify themselves and request information and follow-up.

DIRECT MAIL

Targeted Direct Mail especially, is a
wonderful tool for MLM distributors to both sell
product and recruit and train new team members.

A common complaint, among those who are interested in
using direct mail, is the learning curve involved in
creating effective copy and offers, list selection, etc. In other words... direct mail requires some expertise to be
effective.

It's amazing that, whenever a problem or a need
exists... someone comes along to fill that need. Such
is the case with producing high quality, MLM focused,
direct mail...

Here is a claim made by a new downloadable product
which promises: "Now, in only 3 ½ Minutes You Can
Quickly and Easily Create a Sales Letter Guaranteed To
Recruit More Distributors and Explode Your Business...
Without Writing!

Click here for additional information- [ http://tinyurl.com/4qem4 ] .

THREE KEY FACTORS...

Remember that the three key factors that affect the profitability of any direct mail effort are:

  • List

  • Price

  • Offer

To be sure...there are other variables and factors that are important to the success or failure of a direct mail effort... but the key three are list, price, and offer.

If you need to polish up your skills in the area of direct response marketing you would do well to subscribe to several of the major publications in the field: i.e. Target Marketing Magazine, DM News, Direct, etc. Also, the Direct Marketing Association provides tons of great information. You'll find them easily by doing a search on the Google search engine.

TARGETED CLASSIFIED AND DISPLAY ADVERTISING

Note the use of the word "targeted"... it is a very important word.


Make sure the publications you consider running your advertising in are specific to your desired audience.

To achieve that you'll need to do a couple of things:

(1) carefully profile your best potential customer
or prospects, and
(2) carefully select media whose subscribers closely matches the profile of your best customers and/or prospects.

Two terms that you will want to be aware of are:

  • (1) demographics
  • (2) psychographics

Demographics refers to such factors as age, gender, income, family size, marital status, etc.

Psychographics refers to "life style" factors such as travel habits, credit card use, hobbies, etc. The combination of these two areas help you define or "profile" your best potential customers and prospects.

You'll find these categories of market information covered in any "media kit" provided to potential advertisers by print publications. Mailing list brokers will outline this type of data in their "data cards" which define the charactistics of individual mailing lists.

The Google search engine can be lots of help to you here... run searches on such terms as: "media directory", "magazine directory", "business opportunity magazines", "mailing list brokers"... you get the idea. The more specific your search stream the better your results will usually be. Also, look on some of the major web sites that serve your market. You'll often find links to magazines, newsletters, list brokers, etc which target your market. Also, don't forget your local library. Ask the reference librarian
to see a copy of "Ulrich's Directory" or any other publications directory they may have. [ http://www.bowker.com/bowkerweb/catalog/prod00047.htm ]

For additional information on creating specific advertising you should look to your MLM corporate marketing department for approved copy and ads. For additional information on how you can create your own ads you will find an article titled: "How YOU Can Create Advertising That SELLS!
at: [ http://www.e-comprofits.com/advarticle.html ]

A number of advertising and copywriting articles, targeted at the MLM industry are available at the
Network Marketing University site at:
[ http://www.e-comprofits.com/swsarticles.html ]

DIRECT RESPONSE POST CARD DECKS...

Direct response post card decks are one of the best offline means of generating qualified sales leads and prospects. The MLM industry has a number of post card decks targeted specifically to "business opportunity seekers" and these are all good choices. Don't forget that, in any given product niche, there are card decks which mail to prospects in that market. For example, there are many card decks which
target health product buyers, chiropractors, nurses, massage therapists, etc. For a complete list of card decks you can refer to the SRDS publications (Standard
Rate & Data Service) or visit your local library to examine the latest SRDS books.
[ http://www.srds.com/ ]

To read the article "How To Use Direct Response Post Card Decks As A Market Research
Tool" go to: [ http://www.e-comprofits.com/howtousedirc.html ]

PUBLICITY

Publicity is, perhaps, one of the most underutilized sources of promotion and recruiting of MLM distributors. Why? I think it is just simply not stressed enough. Any MLM distributor can get free publicity for his
product or service. There are any number of online press releases services available for distribution of your news releases... some are free. PRWEB for example will distribute your release online free... and your release will probably be posted on the Yahoo site as well. [ http://www.prweb.com ]

As with all other methods of promotion and recruiting... there are tricks to gaining free publicity. An article that may help you get the basics down is: "How To Generate Free Publicity For Your Business, Service, or Cause!" at:
[ http://www.e-comprofits.com/swspublicity.html ]

A SIMPLE FORMULA FOR RECRUITING SUCCESS...

The recruiting formula in the internet age is pretty simple

  • Build a content-rich website which informs and sells..

  • Drive qualified traffic to that site from multi-media efforts...(explore ad coops to keep your costs down)

  • Entice and Invite the visitor/prospect to request additional details...

  • Capture that visitors complete contact information... in a "double opt-in" process...

  • Follow-up in a systematic way...


SUMMATION: The lesson to be learned here is that, even though there are profound changes taking place in the email marketing arena, which affect all mlm recruiting efforts, there are also plenty of both offline and online
opportunities and tools available. In the rush to adapt internet marketing and recruiting technology... we have forgotten that some of the oldest stand-by's are still great ways to get our message out.

This is not about divorcing ourselves from technology, and all the benefits it has to offer... it is about building a comprehensive and synergistic approach to recruiting and downline building which recognizes, and uses, the proven methods of multi-media direct-response advertising. The internet and email still have a profoundly important role to play in the building and management of our mlm distributorship businesses. Using offline media and methods to drive quality traffic to our information
websites... capturing the follow-up information of people who ask for additional details... and then following-up with those people in a systematic and helpful way,
will result in your mlm business growing with both speed and strength.

About the Author

Thom Reece is the CEO and Senior Consultant for On-Line Marketing Group... His website... MAXXMLM.COM ...( www.MaxxMLM.com) is
visited by thousands of network marketers daily. Thom can be reached at: 808-929-7377, Fax: 808-929-8711, or by email at: thom@e-comprofits.com

 

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  • how to use pop ups effectively to generate more profits

  • how to use rss feeds in your marketing

  • how to use viral marketing to grow your opt in email list

  • how to waste money and annoy potential customers

  • how to write a privacy policy

  • how to write a profit pulling article

  • hunting for online directories the in depth strategy

  • implementing an opt in list to optimise your internet marketing success

  • implementing an opt in list to optimize your internet marketing success

  • improve your emails deliverability

  • improving the link popularity of your site

  • improving your conversion reduces the need to constantly promote your sites

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  • income ideas and money making magic

  • increase sales with payment solutions

  • increase sum in your check account with follow ups

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  • index

  • internet marketing and public speaking seven steps to a successful murder board

  • internet marketing and public speaking the murder board practice

  • internet marketing for sales leads

  • internet marketing strategies setting up your affiliate program

  • internet marketing surviving the first year

  • internet nostalgia remember this dumb little ad

  • introduction to affiliate marketing

  • is a trade show for you

  • is email marketing still an effective option for network marketing

  • is it a real business or a hobby

  • is it possible to make a living being an affiliate marketer

  • is permission email marketing in trouble and is rss the answer

  • is your online storefront open for business

  • is your site ready to face the new year

  • its all about the hits

  • its free its powerful its in your email

  • it really is only early days in the internet gold rush

  • ive got to get this off of my chest

  • i hate asking for referrals 6 proven methods for getting a flood of referrals without asking

  • keeping your affiliates active and loyal

  • keyword density and how to use it to keep traffic flowing to your site

  • knocking the mythology out of affiliate network marketing

  • learn how to market your ebusiness in real time dissect study emulate

  • learn how to use these six explosive marketing techniques to explode your website with traffic

  • linking is queen

  • link myths

  • link popularity basics

  • link popularity its role and importance in getting top search engine rankings

  • link popularity your key to a page 1 listing

  • link this drive traffic to your site

  • little known secrets about credibility marketing

  • looking forward looking back

  • make 10000000000000000000 with affiliate marketing

  • make internet marketing work for you via rss

  • make money online with multi level affiliate programs mlaps

  • make money online work from the comfort of your own home

  • make money while you sleep

  • make your e commerce website more than an electronic catalog

  • making real money with google adsense

  • managing your downline

  • marketing

  • marketing all about focus

  • marketing a single affiliate program is the first key to success

  • marketing your business the affiliate way

  • marketing your home business through newsletters

  • meeting the uk ecommerce regulations

  • michael glaspies hidden key to making massive amounts of money from your list

  • milk your winners drop your losers

  • misery loves company a marketing disease

  • mlm and work at home businesses get financial boost

  • mlm leads for network marketing

  • mlm or dlc

  • mlm success requires leadership and professionalism

  • more article submission websites require authors to register and use passwords

  • multi level marketing mlm is it taboo

  • multi level marketing online business

  • multi level marketing with email leads

  • my adsense click revenue shot up 12 times when i used free legal bulk email marketing

  • my first 0 check in 365 days

  • my website needed more targeted traffic guess where i found it

  • need business home work

  • newsletters are vital to your home based business success

  • new type of e comerce search engine on the block

  • new viral tactic cause marketing

  • not knowing this explosive email secret can kill your mailing list

  • one a month in your network marketing business

  • one of the biggest and deadliest mistakes affiliates make online and how you can avoid falling into the same trap

  • online money making site 5000 free leads

  • online success by the numbers

  • optimize your search engine placement five easy ways

  • opt in email marketers how to deal with a growth pain of internet success the email glut

  • opt in mlm leads are good prospects to grow your business

  • ordinary people making extraordinary income

  • overachieving your way to super affiliate stardom

  • overcoming frustration with technology

  • overcoming the five obstacles to affiliate success

  • paid search advertising that delivers maximum roi

  • pay per click the ultimate tool to boost affiliate sales

  • people accusing you of sending spam five email marketer must know tips

  • pick a category sell then sell again

  • plain jane email equals flat results

  • planning for success a positive approach

  • plug n profit e commerce principles

  • practical information products for the internet

  • privacy reduce your customers concerns by building trust first

  • produce more sales from your email promotions

  • produce more sales from your email promotions five ways part 1

  • profitable network marketing systems and products

  • promote your website link popularity

  • promote your website using newsgroups

  • promoting my affiliate programs how

  • proper opt in email marketing step by step

  • provide a good home for your website

  • putting people in a buying mood

  • p your way to online business success

  • qualifying yourself as a reliable vendor

  • quick ecommerce tutorial

  • realtors hit a home run with your email marketing

  • real world mlm marketing tips

  • reciprocal linking a business partnership

  • rejection

  • relationships the foundation of your network marketing business

  • resistance means success for affiliates

  • retired need some extra cash

  • rich dad

  • rotator

  • rss and the 10 most powerful reasons why you should be using it

  • rules for achieving online success

  • safelists extreme marketing

  • scams be aware and report when necessary

  • search engine marketing with blogs

  • search engine submission dont be a cheapskate

  • secrets to a higher conversion ratio

  • secrets to writing powerful s

  • sell anything to anyone on the internet with hypnotic writing

  • seven must follow rules while participating in message boards

  • seven simple questions to build your sites sales

  • seven tips on submitting your ezine articles to content sites and publishers

  • seven ways to set yourself apart from other affiliate marketers

  • shorten your blogging rss learning and submission curve

  • simple changes to make your web site sell

  • simple steps to start a profitable member only subscription web site

  • six reasons why your alexa rating is still important

  • smart ways to use a website with your business

  • smoke and mirrors

  • starting an e commerce business

  • start doing online business using b2b portals in six steps

  • stepping stones

  • steps to clickbank success

  • still seeking network marketing success

  • strategies to make your blog more interesting

  • success with newsletters

  • super affiliate strategies part 2

  • super affiliate strategies part 3

  • take dead aim with affiliate programs

  • take the leap and work at home

  • taking email marketing to the next level

  • taking e mail marketing to the next level

  • taking it personally

  • target the little guy this could be a reely big shoo

  • ten answers that turn your visitor in to your customer

  • ten free ways to promote your site

  • ten lessons from a survivor my first year as a network marketer

  • ten steps to a well optimized website step 2 content creation

  • ten tips for affiliate marketers using google adwords

  • testimonials as a linking strategy twist on link campaigns

  • the 2 step lead generation machine

  • the 3 secrets to successfully analyzing your marketing

  • the 5 sure fire ways of building massive traffic and making thousands in affiliate sales

  • the 7 habits of a successful web marketing plan

  • the affiliate model how to make money as an affiliate

  • the affiliate program starting your success online

  • the basics of asking for a reciprocal link

  • the best traffic secret i ever learned

  • the case for a network marketing system

  • the color of e business

  • the ecommerce business plan

  • the four best ways to market your affiliate program

  • the great direct marketing conundrum

  • the hidden key to making massive amounts of money from your list

  • the human touch

  • the idiots step by step guide to blogging for profit

  • the key to a winning internet marketing strategy is to master one technique first

  • the lazy mans way to building a massive list in minimum time

  • the lowdown how to create and send html email

  • the magic the mystery of success

  • the mlm dilemma

  • the mlm revolving door syndrome

  • the most important thing you can do for your online business planning

  • the most useful way to utilize traffic exchanges

  • the new paradigm will it work

  • the new wave of multi level marketing

  • the no mailing list solution to affiliate profits

  • the one bite at a time principle

  • the only 5 things you can sell

  • the perfect network marketing system

  • the personal touch

  • the power of an autoresponder email service send out unlimited marketing follow up emails and newsletters to jump start your sales

  • the power of reverse advertising

  • the problem with html email newsletters

  • the problem with the affiliate system

  • the red flags of affiliate marketing scams

  • the right way to write articles

  • the secret weapon of successful web marketing is

  • the seven pillars of ecommerce defined

  • the ten commandments of linking

  • the top 10 e commerce ways to follow up with clients part 1

  • the top 10 e commerce ways to follow up with clients part 2

  • the top ten tips for auction success

  • the truth about affiliate commissions

  • the turtle and the rabbit do affiliate marketing

  • the value of value

  • the web your window of opportunity

  • the wrong email format can destroy your offer

  • three steps to building a 50k email list in less than 90 days

  • three ways to re invest in your business for maximum profit

  • three ways you can use the ezines to increase your sales

  • tips on writing a successfull ad

  • top 10 reasons why rss autoresponders are becoming a permission email marketers best friend

  • top 10 ways to irritate your visitors

  • top 5 super affiliate tips whats your usp

  • top 5 tips for frustrated affiliate program marketers

  • to buy or not to buy avoiding false promises

  • traffic generation the number one skill that will generate cash flow part 2 of 3

  • turn emails into dollars with one word

  • turn your customers into a sales force for your product or service

  • two newer methods to ensure your emails are read if you are an online marketer

  • use an affiliate network to boost your commissions

  • use email marketing wisely stand out from junk mail

  • using back links to get top search engine ranking

  • using drop shipping for e commerce

  • using google

  • video emailthe new way to communicate

  • viral marketing are you missing out

  • viral marketing methods and applications

  • viral marketing technique creates a chain reaction with one time action

  • viral mutations of email list building creating new strands part 1

  • viral mutations of email list building creating new strands part one

  • wacky test marketing part 3

  • want bigger profits think of your web site as a catalog not a store

  • ways to earn income using email

  • ways to persuade your web site visitors to give you their email address

  • ways to use autoreponders to increase your profits

  • web advertsing its all about the click thrus

  • web design for ecommerce

  • whats new on the internet scene

  • whats the straight scoop on mlm leads programs

  • what 15 years in the network marketing industry taught me

  • what are promotional articles and how can they work for you

  • what do i sell

  • what if you coulda had a piece of google

  • what is drop shipping the perfect solution

  • what is google poodle how it will help you

  • what is network marketing

  • what is wrong with email marketing

  • what to look for when choosing affiliate programs

  • when a customer has done everything to get your goat

  • when to hire a professional seo firm

  • wheres your web site

  • where do i start

  • where to post and read articles online

  • which affiliate program makes you the most money

  • which of these 7 mistakes are you making in mlm

  • whose watching you

  • who is sick and tired of network marketing

  • why arent visitors buying

  • why arent you making a ton of cash as an affiliate

  • why every articles marketing campaign must build an opt in email list

  • why has a work at home paradigm shift occurred

  • why is a work at home business now easy

  • why is no one buying from my website

  • why mastery equals profits

  • why mlm doesnt work for me

  • why mlm works for me

  • why search engine traffic should be your top priority

  • why this is the best year ever to shop and sell online

  • why youre missing out on hundreds of visitors if you arent doing this

  • why your network marketing efforts are failing

  • why you must have more than one niche sites

  • why you need to and how to follow up your visitor or customer

  • why you should be an affiliate of several products

  • why you should consider mlm as a second income

  • wise ways to build your email list

  • working with affiliate programs

  • working with drop shippers

  • writing emails with a purpose

  • yahoos back

  • your affiliate web site is built now what

  • your e business strategy is it love or fear

  • your fan club getting inbound links

  • your mission if you choose to accept it kunle

  • your newsletters are pretty lame if you are doing these 7 things

  • your words will determine your business

  • you aint seen nothin yet

  • you can achieve success on the interent

  • you can make great in a week from free advertising for only one affiliate