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Does Your Shopping Cart Have a Squeaky Wheel?
Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience. Just like in-person shopping, making online shopping...
Duplicating With the Color of Your MLM-Chute
Richard Bolles, created the hugely popular What Color is Your Parachute for millions of job seekers and career changing individuals dissatisfied with their professional lives. Mr. Bolles basically created a book that guides a person to discover...
How to select an affiliate program that works for you
How to select an affiliate program that works for you Affiliate programs are a great means of earning some handy cash; but not all affiliate programs are profitable. Some will only take up your time and energy and some others may even spoil your...
Opt-In Email Marketers: How to Deal With a Growth Pain of Internet Success, the Email Glut
There are certain Internet business problems that have a positive side: They come as a by-product of growth and success.
This article can help you cope with a very common growth pain: that of being swamped with email. Some of it...
Opt-In MLM Leads Are Good Prospects To Grow Your Business
Opt-in MLM leads are one of the best ways to attract new customers or sign up new members in your multi-level marketing plan. What are opt-in leads, you ask? That is a lead that had to fill out a questionnaire over the Internet and respond to an...
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Plain Jane Email Equals Flat Results
Years ago, when email was just emerging as the incredible marketing tool it is today, everything was done in plain text. Since not everyone uses the same email program, and not all of them are compatible with the others, messages often ended up looking like nothing but jumbled pieces of nonsense. Besides that, they were boring.
Thus, Internet marketers were forced to find a way to spiff up their email messages to make them grab attention. Luckily, HTML was there to provide a solution.
Studies show that marketing emails sent in HTML format get much better response rates and far fewer unsubscribes than those sent in plain text. The reasons for this are many, but perhaps the biggest reason can be summed up this way: HTML messages look cooler!
The great thing about HTML is that all your recipients will be able to see it. The problem is that you can't always predict just how it will look. Users with older or outdated email programs will likely see the message as text, and some will even see all that ugly HTML coding. Those using newer versions of Outlook or Outlook Express, Eudora, or Netscape Communicator will likely see the HTML as it was intended... at least partially.
The only way to ensure that your HTML messages are seen the way you designed them is to format the text/plain and HTML materials separately from one another, and have the appropriate version of the message displayed for the recipient. This way, those who have HTML enabled email programs (which
most people do these days) can see your message exactly how you planned. Similarly, even those whose email programs do not allow for HTML will be able to read your message loud and clear.
As you know, email is one of the most effective marketing tools available today, but just like anything else, it must be done correctly. A jumbled, unreadable message will only turn would-be customers away, which not only hurts your bottom line, but can damage your credibility. In this day and age, you must ensure that your marketing message is accessible to everyone.
You may be surprised to find out that of all the bulk email management programs available, very few allow you to format text and HTML separately, thus making your message universal. One program in particular, called Broadc@st, not only offers this cutting-edge capability, but also provides several list management and marketing tools. For more information on Broadc@st HTML, and how you can download a free, fully-functional 10-day trial, see http://www.mailworkz.com
About The Author
Karen Fegarty is a professional marketer working with both MailWorkZ and ezTrackZ. Check out the ezTrackZ ad tracker product at http://www.eztrackz.com. and MailWorkZ’s flagship email marketing tool., Broadc@st at http://www.mailworkz.com
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