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Affiliate Program Checklist
Affiliate and other cooperative programs are announced almost daily. Website owners are flocking to these programs. Enthusiasm is high. But.........why not compare and evaluate first? The following checklist was prepared from the point of view of...
Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!
You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand...
MLM Success Requires Leadership and Professionalism
MLM can be a viable, wonderful business that enables you to reach any goals in life you wish to attain. If you want to be successful at MLM, it is time to start thinking of yourself as the professional that you aspire to be - not as someone who...
PLANNING FOR SUCCESS - A POSITIVE APPROACH
Copyright 2005 Robert Evans
Are you a good or bad planner? Do you cringe at the very mention of the word 'plan'? If you do then you are not alone. Thousands of online (and offline) marketers find themselves in the same position.
A good many...
Provide A Good Home For Your Website.
Selecting a web hosting company is like sending one of your children off to college. You may have complete confidence in your son or daughter’s abilities but unless they are placed in the proper environment they will not have the opportunity to...
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Newsletters Are Vital to Your Home Based Business Success
Copyright 2005 Chris Stirling
If you own a home based business then generating web site traffic is probably the primary thing you spend your time worrying about. The reason this is such a concern for you is because online competition is stiff and it is a huge effort to get your web site noticed among the thousands of others. However, there are several tricks you can do to differentiate your web site and set it apart from others. One such thing is providing a newsletter to subscribers.
Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. The more relevant your newsletter is to your target market consumer's needs the more likely they will visit your web site.
When it comes to material for your newsletter, take a look at some of the most popular newsletters in your field and see what makes them good and what makes them bad. A good question to ask yourself is would you subscribe to this newsletter and if so why or why not. From these, you will be able to take the formats that work and skip the ones that don’t. Because, when it comes down to it, you want your newsletter to become very popular and direct more and more traffic to your site on a daily basis. It has been proven that 70% of sales are made after the third, fourth or fifth contact, meaning your newsletter has to be good enough for the subscriber to read at least 5 articles before you get a sale.
When it comes to newsletters, you will need to have a reason why people will want to sign up. Most of the time people are not out searching for a bunch of newsletters to subscribe to, but for the right reason they will. For example, if you provide access to a business toolkit, e-book, free gift, or some other equally tempting award, people will
sign up to receive the newsletter. Now, here is the key, once you have people signed up you want them to stay signed up and not only receive the newsletter but also read it. So, once people begin signing up you will need to make sure the newsletter is professional and provides helpful and relevant information for your particular market. If you are providing this information people will continue reading it and tell their friends about it, if not they will hit the unsubscribe button and you will lose a potential customer.
Although setting up a newsletter might sound difficult to you, it really is not and is something you can do in a couple hours every week as long as you have decent writing skills. Make sure you cover hot topics, give advice, and use customer questions about your product, market and the like to make up the newsletter. If you are confused or not quite sure how to get started, get a newsletter software program that will guide you through the process as well as create a professional looking newsletter.
Once you have a newsletter developed and ready to distribute you will want to have an automated subscribe and unsubscribe program. This will allow people to sign up or asked to be removed from the newsletter and it will automatically happen. The last thing you want to do is spend your entire day adding and removing email addresses. This is a waste of time that is better used by you focusing on expanding your business.
Once your newsletter is set up and automated, if you are providing a good newsletter with plugs for your services and products, you will be sure to see a rise in traffic and purchases.
Chris Stirling is the owner of http://www.stirls.com and his internet marketing website is designed to help other people achieve their goal of having their own work at home business.
To subscribe to my newsletter and recieve several bonuses go to http://www.stirls.com/newsletter
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IntelliContact - We Simplify Email Marketing |
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Email marketing | Business Link |
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Email Marketing Software: Direct Email Marketing from Listrak |
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