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Explode Your Traffic and Sales!
Jupiter Communications, http://www.jup.com/home.jsp, estimates that by the year 2002, 25% of all Internet sales will be generated by affiliate programs! That's roughly works out to be over $10 Billion dollars! Why is that important to you? ...
How To Choose The Best MLM Leads
How To Choose The Best MLM Leads © 2004 Jeff D. Schuman http://www.team-schuman.com What are the characteristics of the Best Mlm Leads? This is a good question to ask before you spend any money buying leads to build your MLM business. Before we...
MLM Success Requires Leadership and Professionalism
MLM can be a viable, wonderful business that enables you to reach any goals in life you wish to attain. If you want to be successful at MLM, it is time to start thinking of yourself as the professional that you aspire to be - not as someone who...
Target the Little Guy. This Could be a Reely BIG Shoo!
Out once again to illuminate the dark corners of internet shows for the tiny shining light of small business tools, I have just returned from AIIM 2002 where they describe the show thusly: Enterprise Content Management creates successful SYNERGIES...
Viral Marketing Technique Creates a "Chain Reaction" with One-Time Action!
Suddenly your site's traffic multiplies. You get "Money Waiting" emails from your Payment Processor; more sales than you can handle. Your downline increases radically - potential entrepreneurs join your sales force.
Your leads-list...
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The Human Touch
Sure, the e-tools available for an online merchant are great. We have up to the minute product selection on our web pages, and autoresponders that can follow up requests. We have our own online mall, immediate payment methods to prevent that "cooling off" period, secure sites for financial transactions, and all sorts of e-tools at our disposal. But what is wrong? You're not being overwhelmed with sales, and barely making expenses.
Stop for a moment. Why are potential customers leaving your e-store without placing an order. Assuming you have a decent product and prices, why are they not buying.
Possibly they have questions that are not being answered, and would like to talk with a live human being. The brick and mortar store has the edge over the e-store, when faced with a customer that needs personal contact to feel comfortable.
If someone has reached this point, usually all they need is a little assurance before placing their order. And here is the funny part - they may not even want to talk with someone, but may just want to be sure there is someone they can contact if there is a problem.
If you don't list proper contact
information at your virtual business, you may be losing customers. Your name and e-mail address will go a long way. Even better, give them a physical address and a telephone number they can call. You may wish to have an "800" number, but you will get a lot of "tire kickers". Even if you don't give a free number, just the fact that there is a number listed goes a long way in allaying their fears.
Let your potential customers know that if they have questions, they can email you their phone number, and you will call them. Many times, they won't as all they really wanted was to know is that they are dealing with a real person.
They say a picture is worth a thousand words - consider putting your picture on your web site. This gives instant identification to your name and goes a long way in building customer confidence.
E-commerce is here to stay, but the mortality rate of "wannabes" will be high. Those that remember the "Human Touch" will be among the survivors.
About the Author
Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe and place a Free Ad for your business.
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