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Autoresponders, The "Golden Rules"
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The Personal Touch

Sure, the e-tools available for an online merchant are great.
We have up to the minute product selection on our web pages, and
auto-responders that can follow up requests. We have our own
online mall, immediate payment methods to prevent that "cooling
off" period, secure sites for financial transactions, and all
sorts of e-tools at our disposal. But what is wrong? You're not
being overwhelmed with sales, and barely making expenses.

Stop for a moment. Why are potential customers leaving your
e-store without placing an order. Assuming that you have a decent
product and prices, why are they not buying.

Possibly they have questions that are not being answered, and
would like to talk with a live human being. The brick and mortar
store has the edge over the e-store, when faced with a customer
that needs personal contact to feel comfortable.

If someone has reached this point, usually all they need is a
little assurance before placing their order. And here is the
funny part - they may not even want to talk with someone, but may
just want to be sure there is someone they can contact if there
is a problem.

If you don't list proper contact information at your virtual
business, you may be losing customers. Your name and e-mail
address will go a long way. Even better, give them a physical
address and a telephone number they can call. You may wish to
have an "800" number, but you will get a lot of "tire kickers".
Even if you don't give a free number, just the fact that there is
a number listed goes a long way in allaying their fears.

Let your potential customers know, that if they have questions,
they can email you their phone number, and you will call them.
Many times they won't, as all they really wanted, was to know
they are dealing with a real person.

They say a picture is worth a thousand words - consider putting
your picture on your web site. This gives instant identification
to your name and goes a long way in building customer confidence.

If someone requests information from


you, do you respond in a
timely manner? Letting days pass, without even acknowledging
their request, is a major "turn off".

Why not send an automatic reply that let's them know their
request was received, and you will get back to them shortly. If
it will take a day or so to get back, let them know. Don't forget
that humans have egos, and egos need to be stroked.

An auto-responder is really a great thing, and should be in
everyone's marketing bag of tricks. They serve a vital role in
your advertising efforts by providing someone with information in
which they have an interest.

But some people have confused things here a bit. They don't
understand the meaning of "NO". If I have made up my mind I am
not interested in your offer, I really don't want you to give me
the same, or similar information again, and again, and again.
These are just as aggravating as web sites that won't let you
escape, and they keep opening up additional windows that you have
to close.

Some people have set up their auto-responders to send 5-7 follow-
up notes. I refer to these as "nag notices". They must feel that
if they "nag" you enough, you will give in and buy their product
or service. I don't know about you, but with each one I get, my
resistance stiffens. I may have been a prospect before, but the
timing just wasn't right. These tactics have caused the loss of
a prospect.

When you get an order, do you remember to say "Thank You" to your
customer? Those two little words can be the key to getting repeat
business from them.

E-commerce is here to stay, but the mortality rate of "wannabes"
will be high. Those that remember the "Personal Touch" will be
among the survivors.

About the Author

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

 

Email marketing services and email marketing tools from SubscriberMail
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Email Marketing Solutions from Constant Contact
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
www.constantcontact.com
 
Email Marketing | Email Campaigns
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ...
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Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
www.mailworkz.com
 
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
www.streamsend.com
 
Email Marketing - About Email
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ...
email.about.com
 
Email Marketing Software - Email Marketing Solutions - Lyris
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www.lyris.com
 
Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
www.topica.com
 
Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
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Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
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IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
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Email marketing | Business Link
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Email Marketing Software: Direct Email Marketing from Listrak
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Email Marketing Software & Services from Emailcenter UK
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