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Creating Demand with Email Newsletters
You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site's daily visitors are still in single digits and your sales are...well...
Helping Your Prospects Overcome “Buying Fears” By Using Testimonials
You DO use direct marketing for your small business… right? If so, you’re taking advantage of the most cost-effective means of advertising available. (Yes… I’m biased… I admit it!) Let’s talk for a minute about how you can make your sales copy and...
One American City Defies THE Rule
SCIENTIFIC ANALYSIS OF THE MARKETPLACE Sociologists have been studying the buying habits of American consumers for more than four decades. During this time period, study after study has shown that American consumers tend to follow certain...
Target the Heart of Your Customer, NOT their Wallet
"HOW TO SUCK CASH FROM YOUR CUSTOMERS LIKE A HEAVY DUTY HOOVER!!" How many times have you come across Internet ads that sound like this? I hope you thought, "too often!" Personally, I cringe when I read something like this. After all, MY customers...
Vertical Portals: The Hottest New Trend on the Net?
The Internet continues it's explosive growth in all directions, so you would think that identifying a hot opportunity would be a simple matter. The reality, however, is that most netrepreneurs still struggle to make a living on the Net, while a...
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10 Tips For Running A Profitable Web Site!
1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.
2. Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site.
3. Alert visitors by email when you add new content to your web site. This will remind people to revisit your web site.
4. Offer a way for visitors to contact you on each web page. List your email address, fax number and phone number.
5. Give people the option of viewing your web site offline. Offer it by autoresponder or printer friendly version.
6. Make sure a least 50% of your content is original. The other option is to offer something else original other than content, like software or an online utility.
7.
Offer your visitors incentives for revisiting your web site. You could give them new content, ebooks, software, ezine, etc.
8. Publish a FAQs for your business, product and web site. They could have questions about multiple parts of your business.
9. Make sure all links on the navigational bar are clickable. If people can't get to where they want to go, they will leave.
10. Organize you web site in logical and profitable sequence. You don't want to give a freebie before they learn about the product(s) you're selling.
About the Author
Larry Dotson Over 40,000 Free Business eBooks & More when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business
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