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10 Tips For Effective Free Ezine Advertising
Free ezine advertising is great way to get your ads seen in quality publications all over the Web. And the best part is it's free of charge. But are your free ezine ads getting any results? Listed below are ten tips for improving the effectiveness...
3 steps to getting a sales meeting
The best way to get a new customer is to clearly identify who you want to do business with and then get in front of them. They can then see what you look like, possibly see what your product looks like and also examine any data or statistics you...
Are There Really Shortcuts To Internet Marketing Success ?
If you want to be considered as an Internet marketing expert, you have to be up to date with the techniques and trends of today's Internet. The readers of your ezine, or your prospects in general, won't appreciate it if you publish material that ...
How To Make Time For Your Home Business!
Almost everyone needs or wants more money coming in, and with this desire most would like to start some sort of extra income-producing project. The trouble is, not many of these people seem able to fit "a second job" into their time schedules. ...
"The Potential of Publishing your Own Ezine"
============================= "The Potential of Publishing your Own Ezine" by Justin Blake ============================= There seems to be a bit controversy over what really makes a marketer a living on-line. It seems that everyone out there...
 
10 Tips for Successful Ezine Advertising

When it comes to advertising, I've tried just about
everything. I tried free classified ad sites, I tried
FFA sites, I tried banner exchange programs.

The results? Not much.

I was tired of hearing that the Internet is the largest
market in human history. Maybe so, but how could I
reach those millions of people?

The answer, I discovered, is ezine advertising.

Ezines are sometimes called 'opt-in' lists
because everyone who receives an ezine has
chosen to do so.

And that's why ezine advertising gets results.
People read ezines and they'll read your ad. And if
you've matched the ezine to the product you're selling,
you've reached your target audience.

There are currently around 90,000 ezines being
published every month. So whatever you're selling,
there's more than likely an ezine that will take your
ad straight to the audience you want to reach.

Ezine advertising is not only effective, it's cheap as
well. A 5 line ad in an ezine that goes to 3000 people
will cost you between $5 and $20 per issue.

As a general rule, you'll always get back at least the
cost of the ad, and usually much more. So there's
very little risk.

But there are some tips for successful ezine advertising.
Here they are:

1. The first and most important rule is:
"Track your Ads!" Say you place an ad in 5 different
ezines and get a hundred responses. If you don't track
your ads, you won't know which ezines were pulling
responses and which weren't.

But how do you track your ads?

The simplest method is to place a key or a code
at the end of your email address:

yourname@yourdomain.com?subject=ezineA

Then, when you get a reply with 'ezineA' in the
subject field, you'll know which ezine it came from.

For a URL, it's the same principle:

http://www.yourdomain.com?ezineA

However, if you're going to code your URLs, you'll
need a good webstats program to track the coded
URLs. These two programs are excellent and they're
both free:




Here's another way to code your URLs: for every
ezine ad, create a duplicate of your homepage and
name the page after the ezine that your ad will
appear in. So, if the ad is appearing in EzineA,
this is the URL you'd place in that ad:

http://www.yourdomain.com/EzineA

2. Target your audience. It may seem obvious but
some advertisers overlook this. If you're selling a
web-marketing course, don't advertise in an ezine
that deals with stock options; they probably won't
be interested.

Use the 'subject


categories' in any ezine directory to
find ezines that relate to the product you're selling.
You can find a list of 56 ezine directories in 'The
Free Directory of Ezines' at:



3. Once you've chosen a number of ezines that target
your audience, subscribe to them and examine the ads
closely. If you see an ad that keeps repeating issue
after issue, you can be pretty sure that it's getting
results. You've found a good ezine to advertise in.

4. Check to see how many ads are in the ezine. You
probably won't get much response from an ad in an
ezine that has 15 or 20 ads per issue. Readers of those
ezines have become hardened to the ads and have
learnt to skip them.

5. Check to see if the ezine publisher has a policy of
never running ads for two similar products in the same
issue - your ad will be much more effective if it's the
only one of it's kind in that particular issue.

6. Small ezines Vs. Big ezines: bigger is not always
better. The big ezines with 1000's of subscribers tend
to have more ads than the small ezines. Also, small
ezines with only a few hundred subscribers often have
a much more targeted audience than the big ezines.

7. Repeat your ads. Research shows that off the Web,
an ad has to be seen about 21 times before someone
acts on it; on the Internet it's about 9 times. If your
budget allows, try and have your ad repeated at least
three times in a particular ezine. Most ezines offer
discount packages for bulk advertising.

8. Email address Vs. URL. The advantage of giving
an email address is that it gives you the opportunity to
send a powerful sales letter to the person who
responded to your ad. It's also much easier to track
your ads with an email address than a URL.

9. Offer something free in your ad copy. It'll often tip
the balance between a response and no response.

10. Keep your ads short, even if you're not using
the number of words you're allowed. Short ads are
more likely to be read. Keep your sentences short
too; they pack much more power. Use the word 'You'.
Don't describe your product but tell the reader what
your product can do for them.

About the Author

Michael Southon is the publisher of
'The Free Directory of Ezines'
http://www.netmastersolutions.com/
He is also the Editor of 'FreeZine Express',
a twice-monthly newsletter that brings you
details of new Ezines added to the TFDE
as well as Articles and Tips on Ezine
Advertising and Ezine Publishing.
To subscribe, send a blank email to:
mailto:FreeZineExpress-subscribe@topica.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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