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How To Properly Use Ezine Advertising - Conclusion
Up until this point, we discussed the two methods of using ezine advertising, playing the numbers, and targeting. Then, we focused on targeting by discussing how to select ezines based on content and audience, and how to analyze those selected for...
MLM Training- MLM Success Secrets to Prospecting Small Business Owners
by Doug Firebaugh Many Network Marketing distributors overlook for some reason the small business owner and professional. They don't attempt to talk to them about their products and business as many believe they simply would not be interested....
Offline Promotion: 45 Places Your URL Should Be Seen or Heard
1. Answering Machine 2. Address labels 3. Billboards 4. Brochures 5. Business Cards 6. Catalogs 7. CD ROM Presentations 8. Christmas Cards 9. Classifieds 10. Company/Personal Cars 11. Coupons 12. Co-Workers 13. Checks 14. Envelopes 15. Existing...
SIX Golden rules of Pay per click marketing campaign.
What are pay per click engines? Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website...
Why do I publish thee?
Why do I publish thee? By Linda Landry Creating and publishing an electronic newsletter has been an experience. I still do not think I have it down pat, yet, but I do believe I am making progress. There have been so many scares within the last year...
 
19 Ways To Attract Higher Paying Clients

Some people have little difficulty attracting and
maintaining clients who have higher discretionary funds to
spend for solutions. Others can't get to first base. If you
are one of those and want clients that can pay more and you
currently aren't attracting them, here is a list of 10
barriers that might be interfering.

Higher paying clients are easier to work with, appreciate
your work more, pay quicker and are more profitable.

Whenever I am asked by a independent profession how to get a
client to pay more money, the first answer tends to be "you
can't." It is very difficult to raise your rates with your
existing clients. You generally need to find new, higher-
paying clients.

1. Equal stature. People usually take the time to listen
to people who are just as important as they are. Are you on
their listening level? Dress the way they do, even if you
deal with them only over the phone. Speak in their
language. Show the same type of authority and posture.
Avoid jargon and words they aren't familiar with, yet use
ones that they are. Talk across or equal not down or up.
Take control of the relationship. This may seem to
aggressive, however, this is the way you raise yourself to
their equal.

2. Thoroughly know their challenges and what solutions your
service/product provides.If you can't relate to their
"world" then they will not let you in. They are proud of
their "world" because they made it so.

3. Be friendly with all those that surround them.
Administrative secretary, receptionist, any of their
gatekeepers. Yes, they will report about you on your
behavior.

4. The higher the ladder you go, the more likely they will
be a visionary. This means they are more concerned about
the future and will talk and think in those terms.
Visionaries are not price sensitive so don't even place that
on your radar screen with them. Know what their visions
are, support those visions in any way you can. If you have
a product or service that can make their business better,
you will have a sale. Remember though, it's their
perspective of "better" and not yours.

5. The higher you go, the more they expect in great service
and additional services outside the scope of what you
provide everyone else.

6. ALWAYS keep your promises before an after the sale and
they will keep the relationship. Break it once, yes,
usually


just once and you're history.

7. Don't brown nose. They smell it a mile away. They will
either quickly turn you away or play you for entertainment
and then toss you away. Once you get this label you can
almost hang it up in their circle unless you fess up to your
inappropriate behavior.

8. They don't have the word "mistake" in their vocabulary.
Everything to them is a "learning lesson" and is connected
to a price tag. If you are even harboring some person
beliefs of making mistakes, they will sense this as fear.
And since fear has a special energy/vibration they have keen
senses for it.

9. Their first response to your proposal will always be
"how can they do it in house themselves." Expect to be able
to demonstrate the specialness and if you can particular
show how it can be completed in-house, the more brownie
points you earn. The higher your expertise or specialties
the less chance they can "create it in house." This is
because higher paying clients tend to gravitate to
specialists.

10. The higher the clientele, the better their leveraging
skills are. If they can figure out how to leverage it
better and cheaper, you will lose. This isn't always true,
most times if they have too much on their plate already and
don't want to spend their focus time away AND they like you,
you can get the sale.

11. "No" is a test. Don't take anything for granted.
Flexibility and diversity are important in riding out the
storm.

12. Find clients to whom your work is not only valuable,
but essential to their goals.

13. Know your worth and stand by it.

14. Remove the "under earner" mind set.

15. Make it easy for them to work with you. Remove any
hoops or extra steps that take up their time.

16. Decide in advance what you're going to do if they don't
accept your higher fee.

17. Presentation level needs to be on their level or
perceived to be there.

18. Rely more on referrals for this market.

19. Be confident and know you can attract them. Feel and
allow the possibility without question -- 100%. Remove any
doubt.

(c) Copyright 2004, Catherine Franz. All rights reserved.

About the Author

Catherine Franz, is a certified life and business coach
specializing in marketing and writing,Internet and
infoproduct development. For other articles, and ezines:
http://www.AbundanceCenter.com.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • importance of marketing offline

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  • index

  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • payment processing basics

  • pay per click fraud exposed

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