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How a 7th grader taught me a valuable marketing lesson
I was seeing my younger brother (we're quite a few years apart), as I'm prone to do. He's a great kid. When he smiles, you've gotta smile along with him. It's just impossible not to. But this is about one time he got on my nerves a little. Ok, a...
How Great Copywriting Sizzles For The Sale
Great copywriting really ticks me off. No, I mean it. In fact I think I already wrote an article about it. It was called "Why I Hate Compelling Ad Copy" if I remember right. What makes me mad about great copywriting is simple. It leads me. It...
How To Write A Mini-Course
Do you use mini-courses in your online marketing? If not then maybe you should! Mini-courses are an important part of Internet marketing. A mini-course is a tool that enables you to provide valuable content to your subscribers and promote...
Soooo many advertising methods... So little time!
The Internet seems to scream "Use me"! It is the perfect medium for advertisers in just about any field. From Pokemon to The Senior Citizen's Page, it's ALL here. Here's what the Mass Institute of Technology says: The rate of the web's...
Top Ten Ways of Why and How to Write your Book's Sales Letter
Top Ten Ways of Why and How to Write your Book's Sales Letter Judy Cullins ©2005 All Rights Reserved. Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure...
 
"Need to Get My Attention? Try This!"

Then you might want to pay attention to what I learned this
week.

I learned, for about the zillionth time in my life, that I
am "average". Oh, how I hate to fit in that category. But,
if you are a publisher or writer, you are probably trying to
reach Mr. or Ms. Average.

I got lumped into "average" this time because I don't read
your ezine. Nope, I really don't.

I get hundreds of ezines a week. And I have a life! I
actually feel much better about myself having learned that
the average email reader "reads" just as I do.

The average reader just scans your ezine or wonderful
article looking for something of interest to him or her.

I know a lot of us put hard work in to what we write so it
makes me feel bad that I have this habit. But, considering
the volume of emails I receive in a day, it's a matter of
self preservation for me.

In order to assuage my guilt trip and do my penance, I wrote
this article to tell you what slows MY warp speed scan down
to click speed.

1. White space. Lots of white space gives my eyes a
chance to refocus again. When I see line after
line of type, the old brain just really seems to shift
into high gear. Short sentences. Short
paragraphs.

2.


Headlines. Especially bold, concise headlines
that sum up the paragraph to follow.

3. My name. Those of you that already use these
nifty software programs that insert my first name every
so often must know how well this works. It's kinda
like the ol' brain says "Hey, they must have
written this just for me. I'd better read it!"

4. Bulleted or numbered lists. You are giving me a
list of all the wonderful benefits of your great
product or how to get from "A" to "B" step by
step. Please use a bulleted or numbered list. It is
easy for me to scan your list and see if it pertains
to my interests.

5. Emoticons. Yep, those cute little pictures that
tell me you just made a funny :o) or maybe you
are pulling my leg a bit ;-). Even the ones that
tell me you are mad as heck about this :^( . They all
draw my eye.

I hope these little hints will help you catch not only my
attention but also all my "Average" kinfolk out there.

About the Author

Wonder Wyant is a retired carny and the editor of "Geeks,
Freaks and Bamboozles", a free ezine about both the
carnival she retired from and the one she retired to.
Subscribe free at mailto:wondersubscribe@freeautobot.com
Or visit http://welcometothefair.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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