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How To Choose the Right Ezines For Your Ads
Do you feel bewildered when you begin an Ezine Advertising campaign? I do. Take 'The Free Directory of Ezines', for example. There are over 800 Ezines in the Directory that accept paid ads. How do you decide which Ezines to place your ad in? ...
"I Want My Ad In NOW, Not LATER!"
If you've done any ezine advertising for a while, especially free ads, sooner or later you may receive something like this from the publisher, "Your ad is scheduled to appear in the Oct.15 issue." Now you're thinking that this can't be, because...
Internet Marketing or What's That You Say?
Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR? HUH? If you're new to business and trying to learn how to market on the...
Jump-Starting a New Ezine
You've decided. You know it is critical to your online success, and you are ready to jump in and become an Ezine Publisher. Good for you! You are headed in the right direction. No doubt, the biggest hurdle you'll find along this road is simple...
Why you must write articles!
Why you must write articles! Copyright 2003 James Tyler Why? Because... This allows the people who read your article to find you and learn more about your business. When other ezines and websites publish your articles (and they will --- some of...
 
20 Ways to Improve Newsletter Conversions

We’ve all seen them.

They come in various sizes, and though they look innocent enough, they’re really a mysterious black hole leading to something even more puzzling.

A newsletter!

Hard to believe, but it’s true. A newsletter signup box can be that easy thing you stick in a corner, yet you come to realize it’s not earning its keep. People aren’t signing up. Not long ago I did some troubleshooting for a company who couldn’t figure out why there were so few subscribers to their newsletter. After they received my report, they wrote back,” To be honest, we put that up because we were told its good to have a newsletter.” Nobody told them it takes a lot more than putting up a little signup box on a web page.

Here’s a rundown, in no particular order, of things to consider if you want to present a newsletter or any type of subscription-based publication (such as news updates, sales promotions) that requires asking for someone’s email address and their name. The idea behind the list is to increase conversions, reduce signup abandonment and inspire interest in your subscription offering.

1. Are there too many opportunities for signup?
Some web sites appear desperate. There may be a text link in the global navigation and footer, plus a box placed on every single web page. Some web sites have two boxes – one above the page fold and a duplicate below the fold.

2. Did you extend a polite invitation during conversational content somewhere?
There are many ways to invite signups, such as when introducing yourself or company, in a form return page when you direct visitors back to the homepage or somewhere of interest, or as an item in the About Us content. Link to a page containing information about the newsletter, which also has a sign up form on it.

3. Does the box contain scan words such as “Free”, “Sales”, Special”? (Ex. “Subscribe to our free newsletter.”)

4. Did you study your target market to learn if there is a need for your type of newsletter? Who are your intended readers?

5. Be careful. Some forms are confusing, such as when they ask for a mailing address for an EMAIL only newsletter. Why do you want to know where they live? (If you have a good reason, it’s best to clearly state what that is.)

6. Is the newsletter intended for an International audience? If there is a reason to ask for personal information, make sure the form is designed for International users to fill out.

7. Link to a privacy policy at or near the top of the sign up form. This explains exactly what will happen to the subscriber’s email address and any other information they’re asked to give. If they don’t trust your motives, they may refuse to sign up.

8. A simple newsletter sign up box should request a user name and email address that will accept the email. Instructions near or inside the box, or in the newsletter information page, explaining they’ll


receive a confirmation email verifying their information will increase user confidence.

9. Always link to a sample issue. Otherwise, they have no idea what they’re signing up for. Always refer to the title of the publication. I’ve seen signup requests for publications with no name!

10. Provide free archives. A history of a newsletter indicates if it’s new, or an established publication. The latter hints at authority on the subject matter. If new, note somewhere that archives will be provided. In this way, you offer a second chance to sign up later, once the prospect has an opportunity to see the product.

11. Have you seen this? I have. Some newsletters ask for content suggestions and ideas, but they don’t have an issue available, or archives online, making it difficult to understand what they cover, or what was previously written about.

12. How often does it arrive? Make sure this is indicated on the informational page.

13. Is it HTML or text based? Do you offer a choice?

14. What are the benefits of subscribing? Does it teach? Offer discounts? Accept advertising?

15. How good is it? Provide testimonials and reader feedback, with their permission. This is especially helpful in competitive industries.

16. If your publication is monthly, here’s an idea from magazine publishers. In your information page, list the topics to come in the next year beforehand. This is great for fee-based publications too. Keep the reader interested by what you plan to cover.

17. Offer referral incentives. This may make more sense for fee-based publications, but be creative. If you’re a consultant, and want to drive up readership, is there something you can offer such as free 15 minutes of your time, or a give away ezine, or discount on future services?

18. Announce upcoming issues on your homepage, and the publication itself. Some newsletters come the same day, every week. If for some reason they will NOT be delivered, make sure to warn subscribers in the previous issue. Otherwise, you may be bombarded with “Where’s my newsletter!” emails.

19. Avoid relying on a simple box signup alone. Place a “View information” text link inside it that invites your visitor to learn more, gain trust, and get excited about your publication. Place a “Tell a friend” box on the information page too, for fast and easy referrals to your newsletter.

20. For more ideas on how to promote and present a newsletter offering, study the techniques used by Successful-Sites. There’s information on the writers, pictures, archives, topics, resources, and more!

About the Author

Usability Consultant, Kimberly Krause Berg, is the owner of UsabilityEffect.com, Cre8pc.com, Cre8asiteForums.com and co-founder of Cre8asite.net. Her background in organic search engine optimization, combined with web site usability consulting, offers unique insight into web site development.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
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Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
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Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
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OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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